MEMORO, Defined: How Joyhauser Created a Label, Live Show, and Philosophy

United Kingdom

dark techno

Cryfxb

Belgium

belgian techno

raw techno

Joyhauser

trance

techno

Push

United States

YAZZ

Welcome to MEMORO — the label, live show, and community born from Joyhauser’s deeper vision of techno.

MEMORO started as the title of Joyhauser’s debut album, 

, and has since grown into a platform that brings together artists, fans, and forward-thinking sound under one roof. Launched in 2023, it represents the raw, emotional, and experimental side of what drives Stijn and Joris—giving them the space to release music on their own terms while opening the door for rising talent to do the same.

The label’s sound sits firmly in the techno space but reaches into darker, cinematic, and more introspective territory. MEMORO isn’t built for algorithms or hype cycles—it’s designed for people who care about tension, impact, and staying in it for the long game. Joyhauser’s own 

 EP kicked off the imprint, blending deep techno rhythms with AI-generated vocal design and hardware-based analog grit. Releases from collaborators like Oscar L, Franco Smith, Simone Zino, and Mike Push have followed, expanding the catalog without watering it down.

But MEMORO isn’t just a label—it’s also a live show and branded stage series that’s already made its mark at major events. Joyhauser has brought MEMORO to Extrema Outdoor, Rave Rebels, All Day Long Belgium, and Pukkelpop, with upcoming shows in Berlin, London, Santiago, Costa Rica, and New York. Whether it’s a massive outdoor slot or a late-night club set, MEMORO shows are built around immersion: sharp sound design, rich atmosphere, and artists that know how to hold a room.

The artist roster reflects that same mindset—featuring names like Bart Skils, Indira Paganotto, Joris Voorn, Alan Fitzpatrick, Eli Brown, and Space92, alongside underground standouts and new signings. Every booking and release is handpicked with purpose. No filler, no noise.

For fans looking to go deeper, MEMORO also has its own growing line of merch, blending minimal graphics with label iconography for those who want to rep the project beyond the party. It’s not mass-produced or trend-chasing—it’s functional gear for people who live in this music.

Born in Belgium but already stretching worldwide, MEMORO is Joyhauser’s space to build something lasting—and the label is just getting started. Expect future releases, global takeovers, and one-off parties that aim higher than the usual rotation.

If you're someone who stays out late for that one perfect track, who actually reads the label credits, and who understands that techno is bigger than trends—MEMORO is for you.

MEMORO

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

MEMORO

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