If you’ve yet to hear the name, Mau P, prepare to change that immediately. While his name may have eluded you to this point, his debut single (released on Lee Foss' Repopulate Mars) “Drugs From Amsterdam,” has most certainly made its way through a speaker near you. The groundbreaking track has erupted with millions of streams and downloads across major platforms in just its first month of release. And we are excited to welcome him for his debut USA performance on February 10, on the Roof at Superior Ingredients.







While he may only have one tune under his belt, Mau P is no one trick pony. He isn’t some random bedroom producer who got lucky or paid for big branding. On the contrary, Maurits Westveen (aka Mau P) has been a force in dance music for the better part of a decade. And it’s the culmination of that near decade of experience that led him to produce a sound that is as fresh as it is boundary-pushing.





Before there was Mau P, there was Maurice West, big room producer, and DJ. Westveen diligently worked his way to the main stages of the world’s largest festivals, playing sets at Ultra and Tomorrowland. Collaborations and sign-offs from industry leaders like HARDWELL, W&W, and KSHMR affirmed that the young up-and-comer was indeed on the right track, but as Maurits matured from his teens to his twenties, so did his taste in music. In quarantine, he found himself increasingly spellbound by the energy and depth of the underground sounds of house and techno. After a successful trial run testing the addition of these sounds to his Maurice West sets, Westveen followed his heart and chased the sounds that set his heart ablaze—Mau P was born. A hybrid fueled by the sounds of the underground entwined with the energy and flare of main stage big room, Mau P provides an utterly undeniable experience.




His debut single, “Drugs From Amsterdam,” has graced the sets of techno titans, house heroes, electro gods, big room beasts, and more. If one release is enough to transcend genre lines, imagine what is possible in a full set. With a stockpile of unreleased boundary-pushing tracks and a who’s who list of industry taste-makers lining up to work with the young gun, Mau P is the must-see talent of the year.







Playing the perfect compliment to Mau P, we have an equally potent rising house music star in the house to play support. In recent years San Francisco-born MISS DRE’s sphere has grown much larger than the stalwart West Coast capital of the weird and funky. Songs like “Give It To Ya” and “Something Special” landing on key house labels like Psycho Disco and Farris Wheel, respectively, a remix for Justin Martin, and the anticipated release of “See Me Give It” on hau5trap are all clear signs that she’s set to dominate. Also a prolific vocalist, she sang on Niles Shepard’s Beatport #1 “Follow Me,” released on Slothacid. The house music triple threat’s tour schedule has grown in step with her recordings, taking her to cities across the US. We’re excited to welcome this burgeoning star to the decks at Superior Ingredients.





Mau P U.S.A. Headline Debut

Superior Ingredients (Roof)

“Drugs From Amsterdam” producer Mau P sold out The Roof at Superior Ingredients, so we’re adding another show in case you missed out on the day party or if you can’t get enough of the Dutch DJ producer’s dirty tech house beats. On Friday, February 10, after he shuts it down at 74 Wythe Ave, we’re closing out the night at Somewhere Nowhere, New York’s most beautiful elevated nightlife spot. Between the epic views of Manhattan from 39 stories up, the indoor jungle aesthetic, and the thumping music, this is a can’t miss experience at one of New York’s premiere nightlife institutions.






Mau is coming to us amid his first North American tour, including sets at Insomniac’s Countdown NYE and Proper NYE in San Diego. We’re excited to see what kind of new heat he has ready for us.




His hit single “Drugs From Amsterdam” was the ID of the summer, and it continues to get heavy play from DJs like Tiesto, Oliver Heldens, James Hype, and MK. He’s already prepped his follow-up, “Gimme That Bounce.” Out January 27 on Insomniac Records, it’s yet another dark and brooding bass-forward groover that’s already been supported by Malaa, Fisher, and John Summit at his massive headlining show at the Shrine Hall in LA this summer.






While Mau P may be a fresh face to some, he’s more than paid his dues in the wider dance music scene. Maurits Westveen has been a force in dance music for the better part of a decade. And it’s the culmination of that near decade of experience that led him to produce a sound that is as fresh as it is boundary-pushing.




Under his previous alias Maurice West, he diligently worked his way to the main stages of Ultra and Tomorrowland. Collaborations and sign-offs from industry leaders like HARDWELL, W&W, and KSHMR affirmed that the young up-and-comer had the goods. However, as Marits matured, so did his taste in music, and by the time the pandemic knee-capped the industry, he was ready to experiment with the underground sounds of house and techno. After successfully sneaking these sounds into his Maurice West sets, Westvveen was ready to create something fueled by the sounds of the underground entwined with the energy and flare of main stage big room.




Mau P Afterparty VIP Edition

Somewhere Nowhere

Gray Area's Doubleheader concept allows two headliners to share their synergy behind the decks through three unique performances in one night. First, each DJs separately—building the vibe in their unique way. Then, they combine forces to close the night out with a unique (never before seen) b2b set. These unexpected pairings not only expose our community to some of house music's most surprising talents. They create space on the dancefloor for two artists to stretch their wings in new and exciting ways. On February 10, 2022, in The Room at Superior Ingredients Brooklyn, we're bringing together the nascent styles of Lucati and Eskuche for a cross-continental blend of uplifting tech and scintillating Latin house.






Los Angeles-based producer and DJ Lucati has spent the last six years pushing unbelievably groovy dance floor heat for some of underground house music's biggest tastemakers. From the moment he stepped onto the scene with 2017's Hunger Capitol on Kyle Watson's Box of Cats, it was clear that his imitable sense of rhythm was second to none. He's continued to embody the fundamentals of house music via releases on Green Velvet's Relief Records, Tchami's Confession, Lee Foss' Repopulate Mars, Dirtybird, and Insomniac. Beyond his deep catalog of pulsating bass-forward house beats, he's been sought out for remixes and collaboration with the likes of Tchami, Dombresky, and Black V Neck. Most recently, he teamed up with Gettoblaster for the Cameras, Flash, Action EP and dropped a hypnotic remix of Chris Lorenzo's hit "MAMI."






Russian-born, Miami-based groove selector Eskuche comes with a pedigree equally as strong as the artist with whom he will share the stage. Since his debut a decade ago, Eskuche's dynamic, no-nonsense percussion patterns and soul-snatching bass lines have made him one of the most consistently impressive talents to work on heavy-hitter labels like Hot Creations, Elrow, Relief, and more.



Eskuche somehow manages to capture the ephemeral qualities of Miami, New York, and Ibiza (all places he has called home) and roll them into one compelling sound. A sound that's captured love from Green Velvet—whom he also calls a collaborator—to Gorgon City, who released last summer's "Turn The Lights" on their label REALM, which spent a month in the Beatport Top 100.






What can we expect from two artists who have pushed themselves to the forefront of festival and club culture? Combining the sexy Latin-tinged beats of Lucati with Eskuche's ability to fluidly blend stuttering rhythms, endlessly deep melodics, and thumping funky basslines is sure to make for a night of incredibly infectious energy.



You best believe that getting there early is well worth it. On direct support for the night, we’ve pulled in some new friends, MISS DRE and Local Singles, who will be going B2B. In recent years San Francisco-born MISS DRE’s sphere has grown much larger than the stalwart West Coast capital of the weird and funky. Songs like “Give It To Ya” and “Something Special” landing on key house labels like Psycho Disco and Farris Wheel, respectively, a remix for Justin Martin, and the anticipated release of “See Me Give It” on hau5trap are all clear signs that she’s set to dominate.



We had Local Singles out to open up elrow last summer, and we just had to have the boys back. They lit up the summer with their edit of Disclosure and Flume’s “You & Me,” with Westend. And proving they have plenty of tricks up their sleeves, the cheeky duo have forthcoming releases on some of the hottest labels in the game, including South of Saturn, Night Service Only, Techne, and Toolroom.

Doubleheader with Lucati & Eskuche

Superior Ingredients: The Room

From blistering G house to club grinding tech house, few are as diverse, dedicated, and energetic as Wax Motif. We're welcoming back our Aussie-born friend to New York for another round of Fashion Week shenanigans on February 10 at the newly remodeled Musica Nightclub in Manhattan. After a year of milestone performances with primetime mainstage slots at ARC, Escape Halloween, CRSSD, and playing alongside Malaa at Club Space, we're excited to bring the bad boy of house music back to New York for his biggest headlining play yet.






Located in Hell's Kitchen, Musica Nightclub is the ideal spot to host Wax Motif's renegade basslines and hip-hop-tinged swagger. Formerly the home of Space Ibiza's US outpost, the freshly renovated venue has returned to its former glory as one of Manhattan's only proper underground dance music spots, recently hosting the likes of Victor Calderone, Layton Giordani, Yousef, Ilario Alicante, and Yulia Niko.




Joining this group of illustrious underground champions, Wax Motif is in good company. And as one of the reigning kings of bass-forward house music, he stands apart as an innovative artist whose catalog of hits has helped define the warbling shuffle of UK-inspired club music. In 2022 he broke the mold releasing his debut album, House of Wax. Digging deep into the vault, it featured 17 genre-defining originals, collabs, and remixes from his decade-spanning career.






Beyond being a stalwart underground champion, Wax is a brilliant cross-over artist. His ability to harness the power of mainstream appeal while staying true to the underground is well-documented. From collaborations with Diddy to his heavily supported flip of Drake's "Honestly Nevermind" to recent hits like "On The Low" and "Bump Bump Bump Bump," he masterfully culls the depths of urban appeal with a serious slant towards the dark recesses of the warehouse.




As Wax remains a staple of the festival circuit, appearances in more intimate settings will continue to be rare. So, catching him at Musica in New York is an absolute must whether you're a long-time fan or a newcomer. 2023 is an even bigger year for Wax, with releases slated for Repopulate Mars and Nervous Records, so you know he's bringing those IDs. Don't miss out.


SUPPORT:



Ninetoes



In 2013 Ninetoes burst onto the scene with his now classic Ibiza anthem, “Finder.” A decade later, while “Finder” (and it’s remixes by greats like Carl Cox and Fatboy Slim) remains a constant in the Beatport charts, it’s clear that is was no flash in the pan. Since he captivated the global dancefloor with that sunny synth line he’s continued to produce chart-topping tech house steamers like “Volar La Pluma” in 2019 and “Same Same” on Hot Creations in 2021.



LEFTI


Perhaps the most unmistakable trait of Gray Area resident DJ, producer, musician, and label boss LEFTI is his deference for quality. It manifests in his vast catalogue of dance tracks spanning the spectrum of soulful sound — from groovy gospel house to late-aughts “blog house” to funk-infused disco. That very same commitment to sonic excellence is apparent in any of LEFTI's live sets, in which he digs to the back of the proverbial crates, unleashing disco house deeps cuts at some of the country’s preeminent nightlife institutions including New York's Avant Gardner and Le Bain, Los Angeles’ Sound, and Philadelphia’s Warehouse on Watts.








Wax Motif Fashion Week Edition

Musica 

Kick off your weekend right with a jolt of heavy techno energy courtesy of Stella Bossi! Presiding over the decks at Quantum on Friday, February 17, 2023, The Beat Must Fuck label owner brings her brand of bangin’ techno straight from her birthplace of Berlin for her New York City headlining debut.



Widely known for her hilarious social media antics, Bossi
is equal parts performance artist, hard techno producer/DJ, and label owner. Her cool deadpan and dark sunglasses permanently glued to her face provide a stark contrast to her absurd rave-kid capers. Often soundtracked by her own brutal heavy techno beats, Stella has mastered walking the line between social media star and brilliant musician.



Stella emerged from the pandemic a certified techno star, and she’s quickly becoming a staple of the European club circuit. She’s dropped her relentlessly powerful techno beats across the continent from London to Malta and Barcelona to Istanbul. She’ll be wrapping up 2023 with appearances at the Kit Kat Club in Berlin, Fabrik in Madrid, and Amnesia, Ibiza for some off-season shenanigans.



Her label, The Beat Must Fuck—where she’s released all of her music— has taken a truly innovative approach to curation. She taps her virtual community to vote on which tracks should get released. Remarkably she's racked up some huge wins without the support of a large label. Heart-stopping bangers like "Das Boot," "Molly For Breakfast," and "Poetry" have had similar success to her videos earning her nearly 10 million combined streams across all platforms.



Stella has also combined her love of DJing and producing with philanthropic efforts and events. In just the past couple of years, she’s spun for Beatport Reconnect to help the people of Ukraine, the Rave to Save Cassiopeia Berlin for the dance music community, and Rave the Planet’s “FundRaving” Live.



Despite her massive online presence, Bossi remains a mystery partly due to only granting an interview on rare occasions. So if you want to get to know more about Bossi, she’ll let the music do the talking at Quantum, where proper sound surrounds the dancefloor. The Brooklyn hotspot has earned its place in the hearts of underground fans and DJs as a celebrated destination for house and techno lovers.



Stella Bossi NYC Debut

Quantum Brooklyn

The reigning Thai techno queen Nakadia is making her way to New York City for an extended set on Saturday, February 18. Among the gritty, warehouse vibes of H0L0 in Queens (known for the now viral Fred Again .. vs Swedish House Mafia popup show), Nakadia's seamless blend of minimal house and techno will feel right at home.




Nakadia is known for her unstoppable optimism and rocking techno. While growing up in the poor Thai countryside of Isaan, she had no choice but to shape her own way forward. There wasn't much of a dance music scene where she lived. Her sole inspiration came from a trip to Germany, where her now manager, Seb, introduced her to dance music. All odds aside, she persevered and pioneered an underground scene in Thailand. Now, she is one of the fastest-rising names in techno.



An inspiration for self-made artists everywhere, Nakadia used the last decade to become a reputable producer, a sought-after live act, and an author. Her breakthrough EP, "Acid Storm," was released to Carl Cox's Intec Digital in 2019. Just one year later, she was tapped to make a mixed album for tastemaking German techno label, Ballroom Records. Successful records were accompanied by a sprawling live show schedule, which took her music worldwide.





Her relentless passion and contagious optimism have proved inspirational in ways beyond music too. She released her book, Positive Energy: Becoming Nakadia in the spring of 2021. "During the COVID-19 crisis, I finally found the time to write down the story of my life," she says of the book. "It has been a turbulent one, full of extremes, and I hope it will inspire people to stay optimistic in these difficult times."




We're very grateful and excited to welcome Nakadia to H0L0 in February. Warehouse ravers and dance music lovers will join for good vibes and nasty techno with Nakadia and the Gray Area community.






Nakadia - Extended Set 

H0l0

Ukrainian-born DJ and producer Miss Monique's elevated and intoxicating blend of melodic house, progressive, and trance has sent her stomping across The States over the last year. From the clubs of New York, Detroit, and LA to festivals like CRSSD, EDC Orlando, and Seismic Dance Event, she's left thousands reeling. Atlanta, now it's your turn to experience Beatport's #7 best-selling progressive house artist, Miss Monique.







It's rare for a DJ to achieve notoriety based solely on their skills as a selector but Monique's rise to becoming one of Europe's most recognizable faces in progressive isn't your average story. Even before the pandemic made livestreaming a necessity, Monique's MiMo podcasts, filmed in some of the world's most bucolic locales, earned her thousands of fans across the globe. Her disarming nature and ability to tell a story through a DJ set propelled her into the international spotlight. So by the time Cercle—one of dance music's most sought-after live-streamed performance opportunities—invited her to perform in Montreal, Monique was already well-versed in building a set to match the beauty of her surroundings.





This doesn't diminish the incredible talent Miss Monique posses in the studio. Completely self-taught, she's managed to extend her reach from DJ sets to the broader world of dance music via celebrated releases on labels like Tiesto's AFTR:HRS, Nora En Pure's Purified, Insomniac, and her own Siona Records, which in just a few years earned the distinguishment of being Beatport's #2 best selling progressive house label sitting comfortably between Anjuna's two flagship labels.







There's no doubt that 2022 has been a massive level-up for Monique. From being twice picked to play at David Guetta's Hi Ibiza residency to debuting on the stage of Tomorrowland, she's becoming one of progressive's most sought-after talents. We've had the pleasure of debuting her in New York, Austin, LA, Detroit, and now Atlanta. And Domaine's state-of-the-art production and pristine sound make for the perfect environment to fully immerse yourself in her incredible, uplifting, and magical music.


Miss Monique Atlanta Headline Debut

Domaine Atlanta



On February 18, 2023, Gray Area brings two of the UK's most exciting young artists, Joshwa and Deeper Purpose, to The Room at Superior Ingredients. It's all part of our Doubleheader event series that pairs two similar artists with distinct fan bases. Each artist will play solo and then close the night out with an epic and rare b2b set. Joshwa and Deeper Purpose have been on an absolute tear in the last year. And while they are beautifully unique artists, their styles will blend perfectly for an extraordinary night of bouncing tech house.





Joshwa's infectiously danceable party tech not only bring a sense of joy and nostalgia to the dancefloor, they've led him to claim the top spot as the number one best-selling tech house artist on Beatport in 2022. You should recognize his name from the 2021 collaboration with Lee Foss, "My Humps." The Fergie sampling tech house stomper was one of the most sought-after IDs for a year before its release. However, his catalog includes loads of hip-oscillating grooves like his recent Toni Braxton sampling collab with Martin Ikin, "Take Me," and his disco-tinged Black Book Records debut, "Miracles."






Coming off of a storming 2022 touring season that brought him to EDC Las Vegas, elrow, Eden Ibiza, and a solo Australia and New Zealand tour, he enters 2023 with an avalanche of even more impressive bookings, including Fisher's recently announced TRIIP Festival in Malta. He'll also be making his debut on Jamie Jones' Hot Creations with "Bass Go Boom," an ID Jones has been playing out to thousands worldwide.






Like Joshwa, Deeper Purpose owes at least some of his success to the mentorship of Lee Foss, who released the Manipulation EP on Repopulate Mars in 2019. He's since plunged even further into house music stardom with releases on Fisher's Catch & Release, Mark Knight's Toolroom, John Summit's Off The Grid, Insomniac, elrow, and Tomorrowland Music. The former Egg London resident also made his Ibiza debut in 2022, supporting Fisher at his Hi Ibiza residency and playing alongside Joel Corry at the Ibiza Rocks Hotel.






Both artists will converge at Superior Ingredients to present a night of dynamic and high-energy house. We all know the sonic magic permeates the room when two artists meld their styles with a B2B. Doubleheader takes that concept one deeper, allowing each artist to build the room into a frenzy with their individual skills as dynamic selectors. Don't miss out on this chance to catch these two rising stars sharing the stage and the decks.


Support: The Fellas

On direct support duties, we've lined up The Fellas. The New York duo are regulars in the vibrant Big Apple underground house circuit with previous appearances opening for Pawsa, Steve Lawler, and Mason Collective. Get there early to snap into this next-gen house music duo.










Doubleheader with Joshwa & Deeper Purpose

Dutch producer Franky Rizardo's uplifting spin on tech house has sparked joy on dancefloors from Ibiza to Sydney and back. A European club and festival mainstay, his unique style blurs the lines between techno and house. Gray Area is thrilled to welcome Rizardo to NYC in 2023. He will take the stage at Superior Ingredients on Sunday, February 19. With an immaculate city backdrop right at your feet, you won’t be able to stop yourself from dancing the day away.


Rizardo’s dedication to quality house music and its celebration seems endless. His releases across esteemed imprints like Defected, Toolroom, Spinnin’ Deep, and Nervous have made him a favorite of DJs and dancers alike.

It wasn’t enough to rock massive international stages like fabric London, Amnesia Ibiza, and Tomorrowland. He wanted to carve out a name for himself and his immersive approach to dance music. So in 2015, he co-created FLOW with his buddy Jasper Fioole. FLOW holds vibrant gatherings at unique venues and challenges people towards total embodiment. This state of mindfulness is sometimes called a “flow state.” The events eventually led to the FLOW Freedom Festival in 2017 and LTF (Listen to Flow) Records in 2020.


In his music (and everything else), Rizardo hopes to inspire total immersion in his listeners. With deep roots in philosophy and spirituality, there’s a mindfulness to his work that sets him apart. And it’s a feeling he wants to give to his listeners.

On February 19, Rizardo plays The Roof at Superior Ingredients in Williamsburg. With gorgeous views overlooking the Manhattan skyline, this rooftop lounge will have you dancing on clouds. Fear not the February frosts because 360 degrees of climate-controlled glass covers the dancefloor. Though we think you might be the one heating up the dancefloor.




We can’t wait to celebrate Franky Rizardo's President's Day weekend in New York with you.






















































Franky Rizardo

South Africa's "Effect Master" and "Vinyl Assassin," Shimza, returns to Superior Ingredients in Brooklyn on February 19, 2023. When we last had Shimza in town for his New York Debut, he brought the house down with his signature Afro tech sound, and we're ready to do it all over again. It's President's Day weekend, and with no work on Monday, there's no excuse not to spend the night with Gray Area and one of South Africa's leading house music producers. This show will sell out, so don't sleep on the chance to catch Shimza's highly anticipated return to New York in the main room of Superior Ingredients. 

Few South African artists are becoming as well known overseas as Tembisa-born, Mzansi-based DJ, producer, and label owner Shimza. And as the uniquely African sounds of house music continue to permeate the globe, Shimza's star is rising. In 2022, the Kunye record label owner made appearances on some of the world's most celebrated stages, including Ushuaia and Blue Marlin in Ibiza, Unum Festival in Albania, Caprices Festival in Switzerland, Burning Man, and his own Kunye showcase in London.



Shimza is closing out a monumental 2022 strong as one of Beatport's top 100 producers in Afro house. His recent remix of WhoMadeWho and Rampa's "Everyday," has held top position in the charts since its October release.






Hailing from Tembisa, South Africa, Shimza first showed his musical prowess at 15. In 2013, Shimza signed with Black Cofee's Soulistic Music. The release of his full-length album, Shimuzic, as well as collaborations and singles like "African Woman" and "Akulalwa," firmly established him as one of South Africa's most exciting talents.


Shimza's years of experience on the decks and in the studio are apparent in every performance and release. Seeing him live is an experience that you won't soon forget. He is well known for his innovative and infectious DJing style, punctuating his sets with intricate queuing and looping as he crafts his distinctive sound. The symbiosis between DJ and the dancefloor is crucial, and Shimza has mastered this fragile relationship. 






Shimza President’s Day Weekend 

The influence of Tale of Us' Afterlife imprint is being felt in every corner of the global dance music community. And at the top of the current roster of groundbreaking artists is Dutch producer and DJ, Colyn. On Saturday, February 25, we're excited to welcome the melodic techno impresario to The Roof at Superior Ingredients in Brooklyn for his New York Headline Debut.

Colyn exploded onto the scene in 2019 when Tale Of Us featured his track "Amor" in several of their live sets. After signing the track to their genre-defining Afterlife imprint, heavy support from the brand's iconic band of tastemaking artists like Mind Against, Fideles, Mathame, and Jooris Voorn followed. "Amor" brilliantly captured his gorgeously textured and infectiously grooving signature sound and was the perfect choice for a feature as one of the songs in Tomorrowland's Official Aftermovie in 2019. And as Colyn became the newest member of the Afterlife family, the rest of the industry took note landing him placements on other noteworthy labels like Rose Avenue and Armada.

Colyn is the consummate sonic storyteller, and his commitment to translating powerful emotions into transcendent dancefloor heat are resolute. Despite his youth—he's just 25—after nearly a decade of production experience, he creates with a depth of passion and understanding that's well beyond his years. It's something that's sparked the interest of industry figureheads like Armin van Burren and Rüfüs Du Sol, both of whom he's penned remixes for.




Music that tugs on the heartstrings, inspires movement, and sparks nostalgia begs to be experienced in unique environments. And the highly-evolved rooftop space at Superior Ingredients is the perfect place to immerse yourself in auditory bliss. Located at Wythe Ave and N12th Street, the venue is the former home of legendary New York nightspot Output. In its current completely redesigned and reimagined iteration, Superior Ingredients establishes its own pedigree as a premiere underground nightlife spot. And with breathtaking views of the Manhattan Skyline, the climate-controlled glass-enclosed dancefloor makes it possible to experience the joy of a day party year-round.


Colyn’s headline debut in New York is yet another step in Gray Area’s mission to expose the wider dance community to the exciting and innovative artists changing the face of house and techno.




Debut: Colyn New York Headline Performance 

Desert Hearts, the beloved band of fun-loving, dust-kicking, beat-serving miscreants, is coming to Brooklyn for a full-on takeover of Superior Ingredients on March 4, 2023. For the first time, the DH crew will present a special day-to-night micro-festival of sorts, marrying the sounds of both of their tastemaking record labels, Desert Hearts Records and Desert Hearts Black. Gray Area is beyond excited to host this one-of-a-kind event.




This may be the best way for the Desert Hearts Crew—made up of Mikey Lion, Marbs, Porky, and Lee Reynolds—to spread their ethos of "House, Techno, Love" in New York. Bringing together the crew's two alter egos presents dancers with a unique opportunity to experience the full breadth of the expansive Desert Hearts sound. It's like they are bringing all the community focus, creative self-expression, judgment-free love, and wild bacchanal energy of the infamous Desert Hearts Festival under one roof. And nowhere else in New York can you enjoy the unadulterated bliss of a daytime rooftop party and a storming after-hours style rager at one venue.






First, the flagship brand, Desert Hearts Records, will get things started on The Roof. The vibrant and colorful vibe of the Mikey Lion-led imprint will bounce through the speakers as the technicolor sunset paints the sky. And from The Roof, the views of the glorious Manhattan skyline will provide the perfect backdrop for a day of scintillating grooves and elevated vibes. Since the label's 2014 debut release, Voltron/Defendant, Desert Hearts Records has been a leader of the tech house movement. With releases from Gene Farris, Kevin Knapp, and Justin Martin, you know the curation for this event will be stellar.






At 10:00 pm, the party moves into The Room, Superior Ingredients' well-appointed indoor space. The Desert Hearts Black crew, led by DH co-founder Marbs, will lead the dancefloor into the early hours of the morning with a night of deep, melodic-driven techno.






Since its inception in 2019, the imprint has dropped records from a broad range of sonic sorcerors, including Rinzen, Township Rebellion, Damian Lazarus, Darin Epsilon, and Thugfucker. With an aim to shine a light on the label's broader list of artists, the lineup is sure to be a top-shelf representation of its trademark sound.






Back in 2015, as word of Desert Hearts' epic renegade Mojave Desert ragers was beginning to spread through the underground, New York was among the first cities outside their southern California home to revel in the Desert Hearts experience. They've returned several times over the years, including their elrow stage takeovers in 2019 and 2021. Gray Area is hyped to bring them back to the city once again for their first-ever complete day-to-night rager.






Desert Hearts Records x Desert Hearts Black

Superior Ingredients

Lutrell is quickly becoming the progressive producer and mustache enthusiast du jour. With his indie-laced house music and melodic techno, he’s already gained support from heavyweights like BBC Radio 1, Moby, Tycho, Lane 8, and more. This spring, we at Gray Area are proud to host Luttrell on The Roof of Superior Ingredients on Friday, March 10. With an immaculate city backdrop right at your feet, you won’t be able to stop yourself from dancing.

Though he cites The Smashing Pumpkins, Nirvana, and The Prodigy among his earliest musical influences, a semester spent studying in Berlin introduced Luttrell to techno. After a stint as one-half of OWLSA-signed The M Machine, he found a longstanding home base with Anjunadeep Records. His earliest EPs for the deep house record label established the California native as a promising new producer. Within his first two years as a solo artist, he had already supported Above & Beyond, Rüfüs du Sol, and Lane 8 on their US tours. His breakout track, “Twin Souls” from 2020, peaked at #10 on the Beatport charts.

In 2019, Luttrell released his debut album as a solo artist, Into Clouds. The album is a dreamy soundscape punctuated with heavy-hitting club tracks, and it seemed to solidify Luttrell as a powerful musical force. Since Into Clouds, he’s performed at Printworks, Coachella, Tomorrowland, and Electric Forest. He also co-headlined the Anjunadeep Open Air tour. His latest album, Music For My Memories, is a fully-mixed album that shows fans what kind of magic they can expect from a Luttrell set.




A dreamy set must, of course, be accompanied by a dreamy venue, and The Roof at Superior Ingredients doesn’t disappoint. The 5,000-square-foot multi-level rooftop provides unobstructed views of the New York City skyline. This lounge will have you dancing on clouds and is one of the best places in the city to experience warmth, sound, and sight.




Don’t miss this chance to see one of Anjunadeep’s leading artists in NYC this spring. Luttrell seems only on the up and up, and this intimate set at Superior Ingredients may be a once-in-a-lifetime opportunity.




































Luttrell

After his introduction to North American audiences at the PIV Label Showcase last fall, Jaden Thompson is coming back to New York for his very first  headline performance. On Saturday, March 11th the boy wonder is back in the Big Apple and heading straight to the top floor of Superior Ingredients.




Jaden shot up the house music hierarchy with his 2020 year-defining single, “Closer.” Released on The Martinez Brothers’ essential Cuttin’ Headz imprint, the track propelled him from promising youngster to one of the most talked about names on the underground circuit. Since the success of the track, Jaden has grown in stature, most notably being installed as a resident DJ at fabric London in addition to his continuing association with PIV.




Meek and introverted but with a brooding intensity, Jaden is an endearing personality that dispenses with the DJ blueprint. His calm exterior is supplemented by a thirst and deep-rooted knowledge of underground dance music culture. This scholared approach to DJing and producing has seen him win fans amongst the industry’s biggest tastemakers, as well as forming an intrinsic bond with dance floors.




Such an occasion calls for a location of the same caliber - and Wythe Ave and N 12th Street, formerly home to Output, ticks all of the boxes. In its former incarnation, the club achieved legendary status as one of the city’s most beloved venues. After a huge investment and a total rebrand, Superior Ingredients is set to lay down its own legacy. Not only does the rooftop space boast spectacular views of the iconic Manhattan skyline, it comes equipped with retractable glass panels and state-of-the-art climate control. It’s poetic that this highly-evolved nightspot should play host to one of house music’s most naturally gifted next-gen superstars.









The booking also furthers the Brooklyn club’s commitment to incubating emerging talent and honoring the culture of the scene.




If Jaden Thompson’s NYC debut was anything to go by, we make this next appearance frankly unmissable.




Debut: Jaden Thompson New York Headline Performance

On Saturday, March 18, our Doubleheader concept returns to Superior Ingredients in Brooklyn. This time we're bringing out two kingpins of Afro house—a sound that is taking over the world—Black Coffee collaborator Angelos and multi-hyphenate artist impresario Pablo Fierro. This Doubleheader opens up space for both of these dynamic and daring artists to create unique vibes individually through solo sets. Then as the sunset paints the sky in a technicolor array, they will combine forces for a memorable B2B session.






Greek-born Angelos discovered dance music at his uncle's discotech in Greece when he was just five years old. By his teens, he was a vinyl-obsessed selector with a dream of earning a living as a DJ. In 2009 he debuted at the Athens clubbing institution, Mamacas leading to a four-year residency. The same year, his Global Fantasy party brand was one of the first to book Black Coffee outside South Africa. The indelible connection they formed eventually led to the 2021 collaboration "Lost," the lead single on Black Coffee's start-studded Grammy award-winning album Subconsciously.






The rich multicultural heritage of Pablo Fierro's Canary Islands home rings through every note and syncopated rhythm of his music. The multi-talented producer, DJ, composer, and instrumentalist stands tall as one of Afro house's leading artists, sitting comfortably atop Beatport's Afro house charts as the site's number two best-selling artist. Tracks like his exhilarating edit of "Baianá" by Barbatuques and his remix of "Masala" by Floyd Lavine prove his ability to accentuate the unifying ties between dance and global sounds.






Both artists have long been cross-cultural ambassadors. They dig for sounds that cross borders—combining the sunny and tropical, passionate and tribal, and thumping and electric sounds of Africa, Latin America, and beyond in a unifying sound that speaks to the global dancefloor.




The Roof of Superior Ingredients is the perfect locale for a day of deep and soulful beats. Located high above Brooklyn, the glass-enclosed, climate-controlled rooftop makes day party's a year-round affair. And the spectacular views of the Manhattan skyline make for some of the most fantastic sunset views in all of New York.






This Doubleheader confirms the Gray Area goal of building a bolder and more vibrant club ecosystem and exposing our community to the most exciting and ground-breaking talent. Don't miss the opportunity to catch these two titans of the dancefloor create a beautiful synergy.



Doubleheader with Angelos & Pablo Fierro

On Thursday, March 23, 2023, the gladiators of the experiential party, elrow, return to Miami Music Week for the first time since 2019. A heavy dose of technicolor and confetti awaits you at the sprawling Factory Town complex as the Spanish purveyors of absurdity and massive vibes (alongside Gray Area, Link Miami Rebels, and Insomniac) transform the Downtown Miami warehouse space into Julius Ceasar's Rome for Rowlympic Games. It's a fitting theme for a massive two-stage bacchanal during dance music's yearly marathon event, Miami Music Week.







We can't yet reveal the lineup for the sunset to sunrise event, but anyone who's been to an elrow event knows that regardless of where in the world it may be going off, the music is always stellar. And even the hundreds of world-class artists that have appeared on the immersive stages of these events around the world would agree that the music is merely the soundtrack for the dizzying energy and world-bending performances that
keep you fully engaged in the colorful and captivating land of elrowia, the setting for this year's Rowlympic Games.



As the story goes, "It's 50 AC. All of elrowia is occupied by the Romans. Except one little hamlet, inhabited by some irrepressible fun lovers who keep the Romans at bay thanks to a magic potion that makes them invincible. Finally, the Romans, sick of losing all the time, and in a gesture of peace, invite them to their Rowlympic Games. And so was born the ancient tradition, where athletes and barbarows joyfully competed to see who got to be the greatest party animal of all."



Factory Town will be decked from floor to ceiling in Roman Era flair, and elrow's engaging performers will take on the roles of Greeks, Romans, Cleopatra's dancers, and even Gods and Goddesses sharing a drink of that sweet, sweet nectar with us mortals.



While the rest of Music Week is made for club and beach wear, elrow is all about getting into the spirit of the theme. So, grab your toga, put some flowers in your hair, and practice those javelin skills before joining us on the dancefloor for another marathon night of house music, inflatables, confetti blasts, and the absurd and incredible energy of elrow.



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