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James Wyler

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From the Ground Up: A Chat with Max Dean

Max Dean

United States

Superior Ingredients

The Roof at Superior Ingredients

City Airport

Mason Collective present MVSON WORLD 2023

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[Op-Ed] Building a Bolder and More Vibrant House Music Ecosystem, For All

Debut

deadmau5 and Richie Hawtin Among Speakers for Beatport’s Inaugural ReConnect Summit in New York

United Kingdom

Romania

romanian electronic

Mahony

Etienne

neue deutsche welle

Falco

, one of house music’s fastest-rising stars, will be performing on The Roof at Superior Ingredients on February 16th, 2025. Known for his groove-heavy beats and bold, retro-inspired sound, Max has been blowing away audiences worldwide and amassing a massive following. Since his breakout track 

 in 2021, he’s become a sought-after talent, releasing tracks on renowned labels such as Hottrax, Repopulate Mars, Eastenderz, Deeperfect, and Solid Grooves.

Max Dean is not just a performer; he’s a leader in the house music scene, dedicated to growing the genre and mentoring emerging talent. His record label and event series, neXup, has quickly become known for spotlighting fresh voices and pushing innovative sounds to the forefront of the genre. Through neXup, Max champions a sustainable, forward-thinking community within house music, fostering the next generation while continuing to evolve his own sound.

Reckless (2024)

Beyond his studio achievements, Max is a familiar name at some of the world’s most iconic clubs and festivals. He’s played at DC-10 in Ibiza, Creamfields, Club Space in Miami, The Beams in London, and We Are Festival, along with other popular venues across Europe and the UK. Max has shared the stage with top industry names like Jamie Jones, Michael Bibi, Archie Hamilton, and Richy Ahmed, cementing his influence and presence in the house music world. His performances are celebrated for their high energy and seamless flow, creating an atmosphere that pulls listeners deep into the rhythm.

The Roof at Superior Ingredients is the ideal setting for Max’s powerful, deep tech sound. With its expertly crafted sound system, retractable glass ceiling, and panoramic city views, this venue offers an immersive and electric atmosphere. Here, Max Dean’s dynamic sound and the energy of the crowd will merge under the open sky, creating a night of unparalleled rhythms. Don’t miss this opportunity to experience Max Dean at his best, in one of the most magical music spaces in the city!

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut: Max Dean First Solo New York Headline Performance

Omar+

Hank

Cole Terrazas

Gio Lucca

Sahil Morchi

Jules

Debut: Omar+ First New York Performance

detroit techno

minimal techno

outsider house

techno

Carl Craig

Dennis Free

Luke Hess

Moodymann

Detroit Love, Brooklyn Edition by Day

HILLS

latin house

tech house

tribal house

bass house

Crusy

Brazil

indie dance

WELKER

Slaycey

Takes Two

HILLS with Crusy & Welker

Denmark

danish electronic

danish techno

deep euro house

melodic techno

Kölsch

Slovenia

Brina Knauss

DUNE

Nuran

Kölsch with Brina Knauss

moombahton

Ape Drums

afro house

AWEN

Tiffy Vera

Firungi

ASMOT

Ape Drums with Awen [Hybrid]

Nigeria

afrobeats

afropop

nigerian pop

SPINALL

AQUTIE

Love Bonez

Sydni Luv

Donis

SPINALL with AQUTIE

deep disco house

fidget house

house

Justin Martin

lo-fi house

Laurence Guy

Ruthie Bandit

Player Dave

Jasa

BLUE

BLUE: Justin Martin, Laurence Guy, Player Dave

Sweden

Son of Son

melodic house

Henri Bergmann

KAÏ

Fireware

Debut: Son of Son First New York Performance

Jackie Hollander

Debut: Jackie Hollander First New York Headline Performance

Switzerland

Deer Jade

Deer Jade Presents I AM YOU

Joezi

MISH

Joezi with Darmon & Yung Omz

Mont Rouge

Mont Rouge & Guests

organic house

Maga

Sean Doron

Germany

german tech house

minimal tech house

Emanuel Satie

Scenarios

Scenarios New York

Netherlands

deep groove house

Ferreck Dawn

Ferreck Dawn & Guests

dutch tech house

Prunk

M-High

Chesster

Prunk with M-High & Chesster

DJ Holographic

Van Der Laan

Skin

The Room at Superior Ingredients

Detroit Love, Brooklyn Edition by Night

Layla Benitez

David Lindmer

rshand

Warhov

Gray Area is pioneering the "Doubleheader" event series, drawing inspiration from back-to-back baseball games to showcase artists with similar styles but unique fan bases. By having one artist follow another and culminating in a collaborative back-to-back (B2B) set, Doubleheader aims to create a powerful platform for musical discovery and cross-pollination. Embracing the "B2B" spirit, the initiative seeks to introduce audiences to new sounds while strengthening the dance music ecosystem.

Debut: Max Dean First Solo New York Headline Performance

Lineup