DICE Acquires Boiler Room After Securing $122M Investment
UK-based mobile ticketing app DICE has just made a huge move. Five days ago, Tech Crunch reported that the company raised $122 million in Series C funding from SoftBank Vision Fund 2, after being valued at $400 million for its innovative discovery and ticketing platform.
Yanni Pipilis of SoftBank Investment Advisers said, “We believe DICE’s technology has the capability to transform the future of live entertainment.”
Now, days later, it has been confirmed to Resident Advisor, that the app has acquired the legendary Boiler Room.
"My experience when talking to Phil [Hutcheon, founder and CEO of DICE] was inspiring and he immediately recognised how important Boiler Room is, and how much potential we have. I believe deeply that the best way for Boiler Room to evolve is by partnering with a company that values what we are today, and provides the tools we need to grow into the future—we play to our strengths and they to theirs. DICE's belief in 'powering' us but allowing Boiler Room to remain our own independent entity, all of this will enable us to move into a new era and be the best version of ourselves."
-Blaise Belville, Founder of Boiler Room | Press Release
The press release also says that it believes the partnership will, “drive additional revenue to artists, rights holders, collectives, festivals, and clubs.”
Boiler Room has been a leading platform in showcasing top global talent in dance music since 2010. The London-based online broadcasting company has expanded internationally, garnering over 3.5 billion minutes of music by 2015, according to The Guardian. With DICE’s acquisition, it’ll be interesting to see what changes will be made.
This story was first reported by Resident Advisor.