Elrow Brings a Slice of Brazil to New York and Miami
Experiential party purveyors elrow have just announced the theme for their hotly anticipated Spring North American tour. The Spanish party crew will bring their Sambodromo Do Brasil concept to Miami on Saturday, March 26th, for Miami Music Week. And for the first time, a two-day stint in New York at Avant Gardner on April 9th and 10th.
You might be wondering what's in a name? The Sambodromo (or Sambódromo in Portuguese) is the given name for the exhibition space that Samba schools perform in for Carnaval in Brazil. Elrow is known worldwide for immersive environments, incredible performers, and a radically inclusive fan experience. And this theme is no different. Expect to be plunged into a world of dense Amazonian jungle, wild animals, roaming explorers, and Samba dancers decked out in a rainbow of colors.
Among elrow's twenty-plus themes, Sambodromo Do Brasil is one of its most colorful and lively. The theme also has a deep history with the brand dating back to their earliest days in Barcelona at a monthly event called Rowshow. In 2009 at their fourth event, they decided to transform the club into a jungle complete with Brazillian-themed performers, food stalls, fruit areas, and juices.
It's a longtime favorite that has traveled to Amsterdam, Ibiza, Taiwan, Zurich, and Dubai. This will be the first time since 2017 that the theme has been state-side.
