Pushing Beyond Tech House: How Westend Continues to Evolve

Westend and Noizu's 'Push To Start' Was Born From a Longtime Friendship

More DJs With Surprising Pasts

, known offstage as Jacob Plant, has established himself as a leading figure in house music, balancing crowd-pleasing grooves with a refined, tech-house edge. Originally from the UK and now based in Los Angeles, Noizu's journey in music began with a clear vision and a decision to rebrand himself after moving to LA, adopting the name that would soon become synonymous with his unique sound. Today, he’s a staple in the global house scene, performing at major festivals, collaborating with iconic artists, and mentoring emerging talent on his own label.

Noizu’s music is defined by high-energy rhythms, catchy vocal loops, and a subtle tech-house style that has made him a favorite in clubs and festivals worldwide. He’s known for crafting tracks that resonate with seasoned dance-floor regulars and newcomers alike, keeping the crowd engaged with a sound that’s upbeat, yet never overbearing. His work spans everything from groove-heavy anthems that fill massive festival stages to more nuanced tracks suited for underground venues.

Drawing inspiration from early UK house and LA’s vibrant dance scene, Noizu blends these influences into a sound that remains approachable and recognizable. His music frequently features a tight balance of basslines, catchy hooks, and memorable drops that resonate with fans, making him a versatile figure in the house genre.

Push To Start (feat. No/Me)

Since launching under his Noizu alias, the artist quickly caught the attention of some of house music's most influential names. His early releases generated buzz, earning him the support of established DJs and placing his tracks on club playlists around the world. A few of his standout tracks have cemented his reputation as a creator of high-energy anthems, while collaborations with industry giants have broadened his reach and appeal.

Over the years, Noizu’s music has received heavy rotation in clubs and on radio shows, consistently drawing attention to his evolving sound. Notable releases under his name continue to populate house music charts, and he has collaborated with top names in the genre. This work not only highlighted his versatility but also showcased his ability to bring out new elements in the work of fellow artists. Tracks like "Rave Alarm," which launched his label, 

, have become club staples, solidifying his role as both a creator and a curator within the house music scene.

Noizu’s passion for music goes beyond performing and producing; it also extends to fostering emerging artists. This drive led him to create Techné Records, a label that serves as a platform for discovering and supporting new talent. With Techné, Noizu offers a space for artists to experiment and grow, maintaining a sound that aligns with his vision but also embraces fresh perspectives.

Through Techné Records, Noizu has introduced several breakout tracks, including his own collaborations and releases by up-and-coming producers. His leadership on the label has contributed to its reputation as a source for quality house music and has enabled him to stay connected to the next generation of artists in the genre.

Get Rockin' by Noizu

Noizu’s live shows are a key part of his identity as an artist. His ability to read a crowd and keep energy levels high has made him a sought-after act at major festivals and in-demand venues worldwide. Regularly appearing at iconic festivals like 

 and on the Ibiza circuit, Noizu’s reputation for delivering memorable sets has only grown.

His tour schedule often includes stops in renowned clubs and festivals known for their discerning audiences, from 

, each show adding to his reputation. The adaptability of his sound and his ability to tailor each set to the venue and crowd have made him a favorite not only at mainstream festivals but also in more intimate club settings, where his music can truly connect with fans on a personal level.

Summer 91 (Looking Back)

Throughout his career, Noizu has worked with a wide range of artists, both established and emerging. His collaborations include projects with leading figures in house music, adding new dimensions to his discography and helping him reach diverse audiences. Working with artists such as 

, Noizu has shown a knack for blending styles in a way that complements his musical vision.

These partnerships have added to his versatility, and his collaborative releases have frequently gained support from respected DJs worldwide. Each project brings out different elements of his sound, allowing him to showcase his range while connecting with fans of various house subgenres.

United States

bass house

house

tech house

Noizu

Germany

latin tech house

Tini Gessler

MISS DRE

United Kingdom

uk tech house

Darius Syrossian

Branqueeno

Knockdown Center

Noizu w. Tini Gessler + Darius Syrossian

dance pop

electro house

pop dance

progressive house

uk dance

Calvin Harris

Australia

Tyson O'brien

Spain

Ushuaïa Ibiza

Calvin Harris Week 7

deep disco house

Lee Foss

Italy

Adapter

Seb Zito

italian tech house

Proudly People

Eden Ibiza

Repopulate Mars

Cloonee

Toni Varga

De La Swing

raw techno

Eats Everything

Amnesia Ibiza

elrow Nomads

Anabel Englund

Ukraine

ukrainian electronic

ARTBAT

Azzecca

Biscits

Martin Ikin

Indonesia

indonesian edm

Bleu Clair

France

Born Dirty

Brazil

brazilian edm

Carola

stutter house

Disco Lines

big room

David Guetta

diva house

vocal house

David Morales

Dombresky

Duke Dumont

Eli Brown

drum and bass

jungle

uk dnb

Andy C

deep groove house

James Hype

Patrick Topping

australian house

FISHER

german techno

minimal techno

techno

Loco Dice

Wax Motif

ACRAZE

Netherlands

dutch house

AFROJACK

pop nacional

slap house

Alok

pop edm

progressive electro house

melbourne bounce

Chris Lake

Dom Dolla

Michael Bibi

Kaskade

uk house

Hot Since 82

Mochakk

spanish techno

Paco Osuna

Mau P

Ferreck Dawn

Westend

minimal tech house

The Martinez Brothers

Layla Benitez

Canada

brostep

canadian electronic

dubstep

Zeds Dead

dancefloor dnb

Chase & Status

dutch edm

Martin Garrix

gauze pop

melodic house

Lane 8

electronic trap

Yellow Claw

Will Clarke

Finland

finnish edm

Yotto

J. Worra

Deeper Purpose

deep house

uk funky

Dennis Ferrer

Franky Wah

Joshwa

Sonny Fodera

Marshmello

Chris Lorenzo

detroit house

DJ Minx

Las Vegas Motor Speedway

EDC Las Vegas 2023

Low Steppa

pop house

MEDUZA

Miane

Tinlicker

BLOND:ISH

german house

Claptone

Jaden Thompson

Kaysin

Oden & Fatzo

Ron Carroll

Walker & Royce

Archie Hamilton

Beltran

Josh Butler

South Africa

electra

swiss pop

Nora En Pure

Secondcity

Insomniac

Queen Mary Waterfront

Day Trip Festival

Majestic

Malcolm Zeller

Musica NYC

Insomniac Records presents Noizu

James Juke

melodic techno

Jono Stephenson

YAZZ

Craig Richards

Waze (Waze & Odyssey)

Venezuela

Diego Teran

Airrica

soulful house

Kenny Dope

brazilian bass

Victor Lou

Noizu

Articles

Other artists