Photo of Pablo Fierro

Pablo Fierro


Artist Spotlight

A truly unique individual and artist, Pablo Fierro began studying music as a teenager growing up on Tenerife, part of the Canary Islands. The islands lie off the coast of Spain, near Africa, giving them a unique population of Europeans, Africans, and Latin Americans. Additionally, the 1990s saw an influx of people come from England, bringing with them the sounds of house music. Combined with the local culture, artists like Pablo quickly found themselves creating Afro-house. The rhythm-heavy genre of house music is truly incredible and one of the most upbeat, happy subgenres of electronic music. As Pablo Fierro began to find himself as a DJ, he quickly developed a signature sound and founded Vida Records. Since then, he has established himself as one of the most influential in the world of Afro-house and a DJ who can get any dancefloor moving no matter the hour or location. Life in the Canary Islands is very calm. I had a great upbringing. I started my musical journey at 16. My brother had bought a computer, and we took turns making music on it since that was the only one we had at home. I remember that even some of the earliest DJs who came to the island would come over and help us install the programs we needed to start producing music.