Cole Terrazas

Hank

United Kingdom

tech house

uk tech house

Iglesias

deep disco house

house

Richy Ahmed

United States

Rivka Ruth

Sosa

, the label started by Liverpool DJ and producer 

, has made noise in the house music scene with a fresh sound and sell-out events. Since day one, the label has focused on putting out quality music and building artists’ profiles who really connect with fans of underground house.

 describes COCO as a label that represents "exceptional sound and curation, both in the tracks we release and the DJs we showcase," focusing on its purpose for taste and growth in house music. He adds, "Our identity is built on delivering house music that’s fresh and rooted in quality. The artists we’ve showcased, from legends like 

, bring a unique energy and technical expertise that defines the COCO brand."

When it came to naming the label, simplicity and global appeal were key. "The name ‘COCO’ is about balance," SOSA explains. "It’s strong, memorable, and translates well no matter where you are in the world." This thoughtful approach extends to every aspect of the brand, including its visual essence.

Mezcal Bounce

COCO’s cover art is designed to capture the essence of each release. "Each cover reflects the mood, season, and atmosphere of the track," SOSA says. "The art visually communicates what listeners will feel when they hear the music, creating a connection before they even press play." This holistic approach to branding ensures that COCO’s releases are as visually engaging as they are impactful.

COCO’s events have become a cornerstone of its identity, celebrated for their community-centered atmosphere and thoughtfully curated lineups. Sold-out shows at iconic venues like 

 in Leeds, and others in Birmingham, Newcastle, and Cardiff, spotlight not only the quality of music but also the affinity COCO creates between the artists and the audience.

Each event delivers a tasteful blend of technical expertise and an atmosphere that stays with attendees long after the night ends. The lineups have included names like 

, and more. SOSA’s dream? Hosting a COCO show in Ibiza. "The vibe there is exactly what COCO embodies – intense, energetic, and devoted to the music," he notes. And fans stateside have something to look forward to, with a 

The COCO Chronicles, Vol. 1

When it comes to signing new talent, SOSA is on the hunt for originality. "We look for a distinctive sound and personality – artists who have that raw energy and know how to bring it on stage," he says. "Tracks need to be original, impactful, and make you feel something. It’s about finding the right fit for COCO’s brand, which thrives on music that resonates."

COCO’s journey has been defined by key moments, from sell-out tours to its fall 2023 tour’s resounding success. But building a label and brand with character comes with its challenges. "The key lesson is to stay focused on what makes COCO distinct and not compromise," SOSA reflects. "It’s about being patient and trusting the process."

Its Time to Move

COCO is more than a label – it’s a lifestyle that combines music, visual art, and a bold cultural persona. From the sleek branding and evocative cover designs to the energy of its events, COCO invites fans to embrace a defiant, music-centered way of life. "From our visual branding to the vibe at our events, we want fans to feel a part of something edgy and unapologetic," SOSA explains. "COCO is a movement, built around a shared passion for music."

The COCO community is at the heart of everything the brand does. "Our fans are passionate, open-minded, and here for the music," SOSA says. "At our shows, we want people to feel an immersive experience where they can let go and connect."

Dusty Showbiz by SOSA

As for what’s next, SOSA hints at exciting new talent joining the roster and more events in the U.S. "In five years, we hope COCO will be an international name in house music, known for groundbreaking releases and unforgettable events," he says. "Fans can join us by supporting our releases, coming to shows, and being part of the community. We’re on this journey together."

COCO

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

COCO

Artists