Overview
COCO, the label started by Liverpool DJ and producer SOSA, has made noise in the house music scene with a fresh sound and sell-out events. Since day one, the label has focused on putting out quality music and building artists’ profiles who really connect with fans of underground house.
SOSA describes COCO as a label that represents "exceptional sound and curation, both in the tracks we release and the DJs we showcase," focusing on its purpose for taste and growth in house music. He adds, "Our identity is built on delivering house music that’s fresh and rooted in quality. The artists we’ve showcased, from legends like Paco Osuna to rising stars like Fleur Shore, bring a unique energy and technical expertise that defines the COCO brand."
When it came to naming the label, simplicity and global appeal were key. "The name ‘COCO’ is about balance," SOSA explains. "It’s strong, memorable, and translates well no matter where you are in the world." This thoughtful approach extends to every aspect of the brand, including its visual essence.
COCO’s cover art is designed to capture the essence of each release. "Each cover reflects the mood, season, and atmosphere of the track," SOSA says. "The art visually communicates what listeners will feel when they hear the music, creating a connection before they even press play." This holistic approach to branding ensures that COCO’s releases are as visually engaging as they are impactful.
COCO’s events have become a cornerstone of its identity, celebrated for their community-centered atmosphere and thoughtfully curated lineups. Sold-out shows at iconic venues like fabric in London, The Dome at Grand Central in Liverpool with a 360-degree stage, The Warehouse in Leeds, and others in Birmingham, Newcastle, and Cardiff, spotlight not only the quality of music but also the affinity COCO creates between the artists and the audience.
Each event delivers a tasteful blend of technical expertise and an atmosphere that stays with attendees long after the night ends. The lineups have included names like Joseph Capriati, Gaskin, Skream, East End Dubs, and more. SOSA’s dream? Hosting a COCO show in Ibiza. "The vibe there is exactly what COCO embodies – intense, energetic, and devoted to the music," he notes. And fans stateside have something to look forward to, with a debut New York show planned for 2024.
When it comes to signing new talent, SOSA is on the hunt for originality. "We look for a distinctive sound and personality – artists who have that raw energy and know how to bring it on stage," he says. "Tracks need to be original, impactful, and make you feel something. It’s about finding the right fit for COCO’s brand, which thrives on music that resonates."
COCO’s journey has been defined by key moments, from sell-out tours to its fall 2023 tour’s resounding success. But building a label and brand with character comes with its challenges. "The key lesson is to stay focused on what makes COCO distinct and not compromise," SOSA reflects. "It’s about being patient and trusting the process."
COCO is more than a label – it’s a lifestyle that combines music, visual art, and a bold cultural persona. From the sleek branding and evocative cover designs to the energy of its events, COCO invites fans to embrace a defiant, music-centered way of life. "From our visual branding to the vibe at our events, we want fans to feel a part of something edgy and unapologetic," SOSA explains. "COCO is a movement, built around a shared passion for music."
The COCO community is at the heart of everything the brand does. "Our fans are passionate, open-minded, and here for the music," SOSA says. "At our shows, we want people to feel an immersive experience where they can let go and connect."
As for what’s next, SOSA hints at exciting new talent joining the roster and more events in the U.S. "In five years, we hope COCO will be an international name in house music, known for groundbreaking releases and unforgettable events," he says. "Fans can join us by supporting our releases, coming to shows, and being part of the community. We’re on this journey together."
