Behind STORIES: Sarah Story’s Vision for a Modern Label

Dennis Free

United States

detroit house

DJ Minx

Kaito Henry

United Kingdom

Sarah Story

STORIES is the label, club series, and artist platform launched by 

, created to bring forward-thinking house and electronic music into focus with zero pretension. Built on the belief that everyone has a story to tell, STORIES is a space for DJs, producers, and artists to express themselves without compromise—prioritizing sound, talent, and community over hype.

The brand officially launched in early 2024 with a clear vision: to build a platform rooted in quality club music and equal opportunity. Since its debut, STORIES has already hosted events across key cities in electronic music culture. The first run of shows landed in Birmingham at 

, and on the mountaintop stages of Snowbombing Festival. From there, it quickly expanded internationally, with showcases in Amsterdam, Ibiza, Paris, and New York—including a takeover at Queens’ 

These parties are purposefully curated: room-focused, musically consistent, and built to support both established selectors and new names with something to say. Past lineups have included respected figures like Gerd Janson, Demi Riquísimo, Matrefakt, Lu.Re, and Serenda, alongside Sarah herself.

On the label side, STORIES has been just as intentional. The first releases set the tone—club-focused tracks from the likes of Big Miz, Emma B, and 

. Sarah also introduced her own original productions through the platform, including tracks like 

, and a collaboration with Hilit Kolet titled 

. Every release is designed for real dance floors—no fluff, no filler, just records that DJs actually want to play.

Prunk - Heat (Hot Since 82 Remix)

Out Now: https://stories.lnk.to/HeatHotSince82Remix

Hot Since 82 delivers the goods on his hot new re-work of ‘Heat’ by Prunk. Staying true to the original that soared through clubland in Summer 2024, the HS82 remix transports you back to the dance floor with his signature driving uptempo productions and additional vocal hooks that compliment the track perfectly. 

Prunk - Heat (Hot Since 82 Mix) by Stories Recordings

STORIES isn't trying to flood the market. It's not about dominating charts or chasing algorithm wins. It’s about building something that lasts—off the back of well-programmed lineups, quality releases, and a focus on artists who actually contribute to the culture. The platform also acts as an open door for new talent, with demo calls and transparent submission policies shared regularly through its channels.

Founded by someone who’s spent years behind the decks and on national radio—hosting 

—Sarah Story has brought both taste and experience into the foundation of STORIES. It's not a side project. It’s a home for the kind of house and club music that DJs, dancers, and producers genuinely care about.

For upcoming shows, release info, and to dig deeper into the music, visit 

 on Instagram or head to thisissarahstory.com.

STORIES

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

STORIES

Past events