Miami Music Week Madness: The 2025 Playbook

Factory Town

Club Space Turns 25: The Marathon Continues

Sunday, March 29th is set to be one of the biggest final chapters of Miami Music Week as elrow, the biggest party in the world, returns to Factory Town for Music Week 2026.

Known worldwide for turning dance floors into immersive playgrounds filled with color, characters, confetti, and nonstop surprises, elrow has grown into far more than a party series — it’s a global brand built on large-scale production and house and techno experiences that feel closer to theater than a standard club night. 

Miami Music Week itself is a true marathon, with late nights, sunrise sets, and packed venues across the city, and elrow’s takeover of the Infinity Room from 10PM until sunrise is the perfect way to push through the final stretch.

Born from six generations of Spanish nightlife history, elrow traces its roots back to the Arnau family, whose legacy began in the 1870s and later helped shape institutions like Florida 135 and the Monegros Desert Festival. That deep background in entertainment is exactly what separates elrow from a typical promoter — every show is built as a fully immersive world, packed with roaming performers, oversized inflatables, surreal decor, and themed environments that transform the room from wall to wall.

Over the last decade, elrow has expanded from its early Barcelona Sundays into an international phenomenon, hosting events in more than 50 cities across the globe, from Ibiza to London to Las Vegas. Most notably, the UNVRS Ibiza residency, last summer. 

Its Miami Music Week return is more than just another party on the schedule — it’s a full sensory celebration designed for the final miles of the week, where the dance floor becomes a shared playground and the night stretches until sunrise.

elrow Miami Music Week