Miami Music Week Madness: The 2025 Playbook

Factory Town

Club Space Turns 25: The Marathon Continues

Sunday, March 29th is set to be one of the biggest final chapters of Miami Music Week as 

” theme to the Infinity Room from 10PM until sunrise.

Known worldwide for turning dance floors into immersive playgrounds filled with color, characters, confetti, and nonstop surprises, elrow has grown into far more than a party series — it’s a global brand built on large-scale production and house and techno experiences that feel closer to theater than a standard club night.

Miami Music Week itself is a true marathon, with late nights, sunrise sets, and packed venues across the city, and this takeover is designed for the final stretch, when the city is running on adrenaline and the best parties go until the sun comes up.

Born from six generations of Spanish nightlife history, elrow traces its roots back to the Arnau family, whose legacy began in the 1870s and later helped shape institutions like Florida 135 and the Monegros Desert Festival. That deep background in entertainment is exactly what separates elrow from a typical promoter — every show is built as a full-scale world, packed with roaming performers, oversized inflatables, surreal decor, and themed environments that transform the room from wall to wall.

Over the last decade, elrow has expanded from its early Barcelona Sundays into an international phenomenon, hosting events in more than 50 cities across the globe, from Ibiza to London to Las Vegas. Most recently, the brand opened a major new chapter with its UNVRS Ibiza residency last summer.

For Miami Music Week 2026, “Dance With The Serpent” is an immersive world created with acclaimed artist NYCHOS. Inspired by transformation, movement, and the serpent as a symbol of renewal, the theme frames the night as a kind of escape — where time blurs, the outside world fades out, and the dance floor takes over.

Expect a twisting rainbow of production and decor, moving through translucent anatomical visuals, surreal creatures, and portals into strange new dimensions. Throughout the night, characters from the NYCHOS universe will appear across the venue, including embodied serpents, witches, spirit animals, and mythic icons like Medusa, Anubis, Nefertiti, and Horus, turning the space into a living spectacle from open to close.

elrow MMW: Dance With The Serpent