Bender Mode Activated: ARC After Dark Party Series

Tini Gessler

From Sitges to Stardom: A Chat with Tini Gessler

France

HUGEL

Australia

Odd Mob

Germany

United Kingdom

Fleur Shore

Amnesia Ibiza

Elrow Week 8 | Delusionville

Elrow Ibiza

How Tini Gessler’s Move to Spain Was Game-Changing for Her Career

How Tini Gessler's Elrow Residency Kicked Her Career into High Gear

United States

Superior Ingredients

The Roof at Superior Ingredients

Pushing Beyond Tech House: How Westend Continues to Evolve

Westend

How Westend Went From Teacher to Music Tech Entrepreneur

Get to Know Westend in 5 Tracks

Westend and Noizu's 'Push To Start' Was Born From a Longtime Friendship

How High School Micro Raves Led Westend to Discover DJing

Westend and Local Singles Produced a Bootleg Flume Edit that Every DJ Wanted

The Essential Desert Hearts Playlist

Ibiza Selects (September 26 – October 2)

[Op-Ed] Building a Bolder and More Vibrant House Music Ecosystem, For All

Debut

deadmau5 and Richie Hawtin Among Speakers for Beatport’s Inaugural ReConnect Summit in New York

Gray Area Partners With Diplo's Revolution for OCHO

bass house

tech house

latin tech house

Ducci

In recent years, house music has faced a fantastic revolution, the emergence of tech house as a mainstage mainstay has pushed a once-misunderstood subgenre to the forefront of dance music, and one of the artists at the helm of this innovation is New York-born DJ and producer, 

. On Friday, May 5, 2023, we’re welcoming this house music chameleon to headline The Roof of Superior Ingredients in Brooklyn. With the magnificent Manhattan skyline as a backdrop, he’s dropping his biggest hometown headline show to date!

Westend, né Tyler Morris, strives to incorporate a fresh new take on tech house as we know it. From the beginning, he wanted the freedom to do as he pleases and not to be categorized as a one-sound pony. If you follow his musical trajectory, you’ll see that his catalog has incredible range and spans a variety of sounds.

That thought process has served him well, if his Beatport charting is any indication. He’s currently the #8 best-selling artist in tech house and #28 in all genres. In 2022, alongside fellow New Yorker CID, he struck gold with his first #1 on Beatport. “Let Me Take You,” released on Armada Subjekt, is the second collaboration between these two. Supported by Armin van Burren, Tiesto, Oliver Heldens, Fatboy Slim, and Claptone, it’s also Westend’s most streamed Spotify track, with a staggering 10.3M streams. This is unsurprising, as “Let Me Take You” is the perfect summer choon with funky grooves, upbeat vibes, and infectious vocals. And judging by the success of Westend’s first venture with CID, it seems these two together create musical fire. Their first release, “Jumpin,” peaked at #2 on Beatport’s overall chart and currently has 8.6M streams on Spotify.

Let Me Take You by CID Music


Westend’s talents extend far beyond his wide-ranging originals. His flip of Flume’s remix of “You & Me” by Disclosure was one of the hottest IDs of the summer. More recently, the New York Times gave Westend props for his remix of “The White Lotus” theme song, calling it a “luscious tech house beat that’ll have your stereo shaking.”


Beyond his production prowess, Westend crisscrosses the country, regularly dropping diverse and sometimes dirty sets at festivals and clubs from EDC and CRSSD to Shambahla and Ubbi Dubbi.

Made this edit to play in mexico at a resort festival (fitting) and wanted to share with all the fans of this show.

HBO - The White Lotus (Westend Edit) by Westend

Joining Westend for his Headline Debut is Gray Area regular and elrow resident, 

. We honestly can't get enough of Tini's sparkling and electrifying music. Her recent release with on Adam Beyer's Drumcode, "Nothing Expected," sees the German-born, Spanish-based talent going in grinding acid synths, and thunderous bassline. And she always takes her DJ sets to inescapably dance-inducing levels.

Nothing Expected

The Roof at Superior Ingredients seems to be 

spot for parties. Formerly known as Output, the club underwent renovations and resurfaced revamped and refreshed. The Roof boasts breathtaking views of the Manhattan Skyline and a temperature-regulated glass enclosure.

This booking feels pretty apropos for Westend, as Output was a heavy part of his formational days as a young raver. Seamlessly weaving bits of New York in all he does, including his DJ name, Westend has proven to be a formidable force. With releases on Repopulate Mars, Insomniac Records, and Dirtybird, Westend’s blend of vocals interspersed over bass-laden rolling tech house is compelling, unique, and party rocking. 2023 is off to a strong start for the native New Yorker, and we can’t wait to be a part of his journey.

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut: Westend First New York Headline Performance

french tech house

organic house

YokoO

Canada

Julian Prince

Alko

Rana Iravani

RNÉ

Destination SXM Festival w. YokoO & Guests

Omar+

Hank

Cole Terrazas

Gio Lucca

Sahil Morchi

Jules

Debut: Omar+ First New York Performance

detroit techno

minimal techno

outsider house

techno

Carl Craig

Dennis Free

deep house

detroit house

electronica

Moodymann

Luke Hess

Detroit Love, Brooklyn Edition by Day

HILLS

latin house

tribal house

Crusy

Brazil

indie dance

WELKER

Slaycey

Takes Two

HILLS with Crusy & Welker

Denmark

danish electronic

danish techno

deep euro house

melodic techno

Kölsch

Slovenia

Brina Knauss

DUNE

Nuran

Kölsch with Brina Knauss

moombahton

Ape Drums

afro house

AWEN

Tiffy Vera

Firungi

ASMOT

Ape Drums with Awen [Hybrid]

Nigeria

afrobeats

afropop

nigerian pop

SPINALL

AQUTIE

Love Bonez

Sydni Luv

Donis

SPINALL with AQUTIE

deep disco house

fidget house

house

Justin Martin

lo-fi house

Laurence Guy

Ruthie Bandit

Player Dave

Jasa

BLUE

BLUE: Justin Martin, Laurence Guy, Player Dave

Sweden

Son of Son

melodic house

Henri Bergmann

KAÏ

Fireware

Debut: Son of Son First New York Performance

Jackie Hollander

Debut: Jackie Hollander First New York Headline Performance

Switzerland

Deer Jade

Deer Jade Presents I AM YOU

Joezi

Joezi & Guests

Mont Rouge

Mont Rouge & Guests

Maga

Sean Doron

german tech house

minimal tech house

Emanuel Satie

Scenarios

Scenarios New York

Netherlands

deep groove house

Ferreck Dawn

Ferreck Dawn & Guests

dutch tech house

Prunk

M-High

Chesster

Prunk with M-High & Chesster

DJ Holographic

Van Der Laan

Skin

The Room at Superior Ingredients

Detroit Love, Brooklyn Edition by Night

Layla Benitez

David Lindmer

rshand

Warhov

Gray Area is pioneering the "Doubleheader" event series, drawing inspiration from back-to-back baseball games to showcase artists with similar styles but unique fan bases. By having one artist follow another and culminating in a collaborative back-to-back (B2B) set, Doubleheader aims to create a powerful platform for musical discovery and cross-pollination. Embracing the "B2B" spirit, the initiative seeks to introduce audiences to new sounds while strengthening the dance music ecosystem.

Debut: Westend First New York Headline Performance

Lineup