How Jaguar Used Her Platform to Help Put SYREETA on the Map

Nov 1, 2022

Alicia Baron

2 min read

SYREETA, a UK-based DJ and producer, is at the vanguard of diversity and inclusion in the music scene. Her 2017 come-up is thanks in part to her friendship with Jaguar, who vouches for her technique—an expansive blend of soul, groove, flavorful house and techno blended perfectly and styled with flair in high-energy performances.

SYREETA's influences are rooted in a youth characterized by a love of reggae and rave music, and her taste has evolved with time. Her present-day style connects these underlying influences into a mosaic of classic house, techno, and garage. Each set showcases a rich repertoire that will take you on an exciting journey on the dancefloor.

She is a resident of HE.SHE.THEY, a creative collective promoting diversity and safe spaces free of judgment for people of all races, genders, and sexualities. One of its main objectives is to provide a podium for marginalized communities and artists, and it’s driving a powerful message about equality. She helps amplify their voice to encourage and challenge promoters to diversify their lineups and increase the representation of marginalized demographics. SYREETA works hard to raise awareness of the marginalization among dance music artists and what can be done to improve it.

It was inevitable that she would eventually connect with Jaguar, a prominent DJ and radio personality. Jaguar takes pride in giving first plays to many up-and-coming producers from around the United Kingdom, shining a spotlight and creating opportunities for POC, LGBTQIA+, women, and non-binary people in the dance music arena. SYREETA is arguably one of Jaguar's most celebrated discoveries.

The blossoming friendship between Jaguar and SYREETA started when they shared a mutual gig, changing the trajectory of SYREETA's career and sending it into hyperdrive. Taking pride in utilizing her platform to connect people, Jaguar pushed the mark further by fostering the relationship between SYREETA and HE.SHE.THEY's founders, Steven Braines and Sophia Kearney, paving the way for her celebrated residency with the collaborative. The genuinely inspiring relationship between Jaguar and SYREETA is an example of how tastemakers can encourage and connect artists in the electronic industry while moving the mark on diversity and equality.

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