Rewriting the Rules: Deeper Purpose's Plan for In 2 Deep
Stephen Galloway, better known as Deeper Purpose, has made significant strides in the house music scene, and his latest venture is launching his own label, In 2 Deep. This move signals a new chapter in his career, not just as a DJ and producer but as a platform builder for artists. Galloway’s vision for the label is clear: to create a space where original music thrives, without the pressures of social media followings or industry clout, focusing on the raw quality of the music instead.
Having built his career through releases on well-known labels like Off The Grid, Spinnin’ Records, Toolroom Productions, Catch & Release, and Repopulate Mars, Deeper Purpose knows firsthand the struggles emerging artists face when labels prioritize online presence over genuine talent. His own journey from open-format DJing in Croydon to being signed to major house labels highlights the challenges artists experience.
Many labels today place more emphasis on how large an artist’s following is rather than the strength of their music. Galloway has faced these obstacles himself, so with In 2 Deep, his goal is to break that trend and give both new and established artists a chance to shine based solely on the quality of their music.
One of Deeper Purpose's latest releases, Safari VIP, has made waves as a heavy hitter and stands as the second release on his label In 2 Deep, following Lemonade. Another standout track, One by One, which was released on Toolroom Records and features vocalist Jalja, represents a shift in his typical production style.
Known for his tech-house tracks, Galloway took an unexpected turn, crafting a deep house tune that draws from the old-school sounds that initially inspired him to pursue house music. This collaboration with Jalja also marked his first time working with a vocalist, a new challenge he approached with enthusiasm.
Beyond releasing music, Deeper Purpose envisions In 2 Deep evolving into more than just a record label. His long-term plan is to eventually expand it into a live event brand, hosting parties and shows that embody the spirit of underground house music. Central to his vision is his insistence on the importance of a high-quality sound system at these events. While lighting and visuals are important, Galloway believes that the foundation of any great event lies in the sound. For him, a great sound system is essential to creating a kick ass atmosphere for groovers.
In a fast-moving industry where trends can quickly take over, Deeper Purpose’s transition to label owner adds an interesting dimension to his career. By focusing on original music and providing a platform for up-and-coming artists, In 2 Deep aims to become a major player in the house music world. This shift in focus offers new opportunities for both Galloway and the artists he supports, amplifying his influence not just as a DJ but as a tastemaker in the genre.
