Acclaimed international DJ, producer, activist, and Web3 entrepreneur Vivie-Ann Bakos—aka BLOND:ISH—has become a leading voice for climate consciousness across various mediums while paving new paths between artists and fans within the digital space. Last week, Bakos blazed a new trail unveiling a pioneering partnership for her Bye Bye Plastic Foundation during International Music Summit Ibiza, the premier forum for electronic music.



This Summer, Bye Bye Plastic will partner with Web3 platform, Socialstack, to launch the $BYEBYE social token, a cryptocurrency that can only be earned through environmental actions. It offers unique redemption opportunities such as limited NFTs, membership, and real-world experiences. Celo, a carbon-negative blockchain, powers this first-of-its-kind impact-driven social token.



But how is such an innovative program made possible with so many moving pieces?


Bye Bye Plastic is the inaugural grant recipient of Socialstack’s Climate Action Social Token Fund. This groundbreaking initiative comes in collaboration with Celo’s Climate Collective to fund and provide infrastructure to cultural and brand leaders for the development of Web3 communities addressing the climate crisis. 




The $75K grant will allow Bye Bye Plastic and Socialstack to run the first-ever Impact To Earn (I2E) campaign in the Web3 space, with $25,000 in CELO tokens rewarded to those who take positive actions. This aims to capitalize on the notable rise in popularity of Play To Earn (P2E) gaming. 




BLOND:ISH shared her intentions for the token format, saying, “The sustainable and circular economy still needs to appear stimulating and incentivizing in our everyday lives in order to win the tide of climate change. With a token that rewards environmental actions, we aim to not only gamify but also effortlessly change the culture that will shape a plastic-free and more regenerative world.”



And why is a fledgling space like Web3 such an exciting new vehicle for this kind of climate-conscious movement? Craig Wilson, CEO of Climate Collective, shares, “Reversing climate change is a problem that is best suited to Web3. Climate is a mass coordination problem, and Web3 is a mass coordination tool.”



Web3 describes decentralized online ecosystems based on the use of blockchain technologies. For further explanation of blockchain-based projects and their use in the music industry, check out our insights in 10 Dance Music Led Blockchain Projects.



$BYEBYE will launch at the end of Summer 2022. For more info, visit byebyetoken.com





Connect with BLOND:ISH on Instagram | Facebook | Twitter

Connect with Bye Bye Plastic on Instagram | Facebook

Connect with Socialstack, Celo, and Climate Collective for more info

BLOND:ISH Launches Innovative Climate Conscious $BYEBYE Token 

BLOND:ISH is a Canadian girl with a big vision and an even bigger heart. The dance music mogul has built an empire on the notion that music and positive energy really can make the world a better place.

Born as Vivie-ann Bakos in Montreal, BLOND:ISH is now a DJ, producer, promoter, record label head, brand boss, environmental activist, and spiritual seeker. Her uplifting take on house music dips into Eastern spirituality, shamanic meditation, and feel-good pop hits. Essentially, if it makes you feel good, BLOND:ISH wants to play it.

She started in 2007 promoting and DJing parties called Blond:ish at the Cherry Nightclub in Montreal. After relocating to London, she released the 

BLOND:ISH was signed to the German independent label Kompakt. After a few more releases with Kompakt and Get Physical, BLOND:ISH began to surge.

, was released by Kompakt in 2015. The debut wasn’t a collection of big-room bangers like other EDM artists were pumping out at the time. Instead, 

was a full-length trip through the psychedelic and spiritual influences of BLOND:ISH.

These days, BLOND:ISH is releasing shamanic dance beats on her label ABRACADABRA. Much like its founder, ABRACADABRA focuses on melodic afro house sounds and somewhat obscure, psychedelic techno. The label’s success has also led to a popular TV network on Twitch of the same name.

In addition to heightening your senses and opening your heart, BLOND:ISH wants to inspire you to “do what’s right by nature.” In 2018, she started the Bye Bye Plastic movement, which aims to persuade dance music hubs to quit using single-use plastics. It’s all part of the BLOND:ISH mantra to change the world for the better and have a dance party while doing it.

Blond:ish

Articles

Austin Miller