Behind STORIES: Sarah Story’s Vision for a Modern Label

Sarah Story is a British DJ, producer, and radio broadcaster known for her sharp curation, club-ready sets, and role as a leading voice in contemporary electronic music.

Raised in Dalston, just outside Carlisle, Story began her journey in broadcasting at the age of 14, earning on-air experience at a local commercial radio station. Her early radio career included presenting major slots on the Capital network, notably co-hosting the Capital Weekender with 

. This foundation in radio laid the groundwork for her move to the BBC, where she became the host of 

—a flagship Friday night program dedicated to showcasing emerging talent and forward-thinking club sounds.

Parallel to her broadcasting success, Story has built a respected DJ career, performing at major clubs and festivals across the UK and Europe. Her sets have landed on iconic stages including fabric, 

, Warehouse Project, Drumsheds, Blackstone Street Warehouse, and festivals such as 

, and Parklife. Known for her ability to program across house, techno, and deeper club genres, she has become a reliable name in both underground and mainstage spaces.

, a label and event series designed to platform DJs, producers, and artists without bias—built around the philosophy that “everyone has a story to tell.” With releases from artists like Big Miz, Emma B, 

, the label has quickly gained traction for its quality output and tight curation. STORIES has also expanded globally with club takeovers and festival showcases in cities like Ibiza, Amsterdam, London, Paris, and New York.

Sarah Story’s Future Dance

As both a tastemaker and artist, Sarah Story continues to be a credible force in modern dance music—balancing club work, original production, and broadcasting with a clear focus on community and quality.

United Kingdom

Sarah Story

Sweden

dark techno

minimal techno

raw techno

schranz

swedish electronic

swedish techno

techno

Adam Beyer

Spain

spanish techno

Bastian Bux

Netherlands

dutch tech house

Joris Voorn

latin tech house

Toni Varga

Ilario Alicante

Amnesia Ibiza

Elrow Closing Party | Dance With The Serpent

Elrow Ibiza

United States

detroit house

DJ Minx

Australia

Juliet Fox

JSMN

Honey B

The Roof of Superior Ingredients

KIKON NY: Juliet Fox b2b Sarah Story b2b DJ Minx

Freddies at Pikes

Sarah Story Presents Stories Closing Party

Sarah Story Presents STORIES

Brazil

brazilian edm

Vintage Culture

Italy

deep disco house

house

tribal house

Nic Fanciulli

HoneyLuv

Hï Ibiza

FISHER Opening Party

Fisher

Dennis Free

Kaito Henry

STORIES

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut

H0L0 Yard

STORIES NY (DEBUT) with Sarah Story, DJ Minx, Dennis Free & Kaito Henry

Sarah Story Presents Stories Week 2

experimental club

Ahadadream

Ammara

deep minimal techno

Alan Fitzpatrick

charva

Belters Only

uk house

Ben Hemsley

ambient house

electronica

Bicep

deep rai

uk dance

uk tech house

Danny Howard

tech house

Darius Syrossian

DJ EZ

Eats Everything

Eliza Rose

scottish techno

Ewan McVicar

bass house

old school bassline

ukg revival

Flava D

Fleur Shore

Girls Don't Sync

future garage

pop dance

Gorgon City

Hannah Laing

drum and bass

liquid funk

Hybrid Minds

breaks

experimental house

Interplanetary Criminal

float house

uk bass

wonky

Joy Orbison

K Motionz

Ireland

irish electronic

KETTAMA

LALA

LF SYSTEM

deep groove house

Low Steppa

Luuk van Dijk

aussietronica

australian house

lo-fi house

Mall Grab

France

Oden & Fatzo

ghettotech

Partiboi69

Paul Woolford

Prospa

Sam Divine

Sammy Virji

Curaçao

dutch house

Shermanology

classic dubstep

Skream

Solardo

Sonny Fodera

Sosa

modern jungle

Special Request

 is a premier electronic music festival held annually on the stunning Zrce Beach in Croatia. Since its inception in 2011, the festival has grown into one of Europe's leading destination festivals, attracting thousands of music enthusiasts from around the globe. Known for its exceptional lineup, breathtaking location, and impeccable atmosphere, Hideout Festival offers an unforgettable experience for all attendees. Zrce Beach hosts some of the world’s best beachfront clubs, including Papaya, Aquarius, Noa, and Kalypso, which serve as the main venues for the festival's events.

Hideout Festival offers more than just music. Attendees can enjoy sun-soaked pool parties, boat parties, and raves across five beachfront stages. Each venue features mesmerizing lighting, world-class sound systems, and an unparalleled party atmosphere.

In addition to music, the festival provides a variety of adrenaline-pumping activities such as water sports, banana boats, jet skis, pedalos, and the famous bungee jump. For those seeking relaxation, there are beachside massages, as well as opportunities to rent quads, boats, and pedalos in the nearby town of Novalja.


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