HE.SHE.THEY Secures Full Summer Residency at Amnesia Ibiza

The Global Impact: HE.SHE.THEY

HE.SHE.THEY: Remixing the Beat of Inclusivity

A Night Out at HE.SHE.THEY

The Founders' Vision: HE.SHE.THEY

This Week in Ibiza (Sept 8 - Sept 14)

United Kingdom

Maze & Masters

uk dance

Horse Meat Disco

Canada

Heidi

United States

HoneyLuv

acid house

alternative dance

chicago house

electroclash

filter house

new rave

Felix Da Housecat

Spain

Amnesia Ibiza

HE.SHE.THEY Closing Party

HE.SHE.THEY

Germany

BASHKKA

Gabrielle Kwarteng

deep house

garage house

Kerri Chandler

microhouse

minimal techno

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Marcel Dettman

HE.SHE.THEY week 6

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electronica

german house

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Âme

Ben Klock

CAAL

Austria

electra

Cassy

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float house

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lo-fi house

DJ BORING

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scottish techno

Ewan McVicar

raw techno

FJAAK

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Hannah Laing

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KiNK

Kyruh

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Partiboi69

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Sally C

ukg revival

salute

Curaçao

dutch house

tech house

Shermanology

breaks

future garage

modern jungle

Special Request

SYREETA

nyc club

vapor soul

wave

WTCHCRFT

YAZZ

HE.SHE.THEY is a renowned inclusive and diverse party, label, and fashion brand that has made significant waves in the global nightlife and fashion scene, particularly in Ibiza.

Founded in London in 2018 HE.SHE.THEY was conceived as a response to the growing demand for a safe, non-judgmental, and welcoming space for people of all genders, sexual orientations, and identities. The brand's ethos revolves around freedom and self-expression, challenging the often rigid norms of the nightlife industry, and providing a fully inclusive haven for the LGBTQ+ community and beyond.

The brand quickly became known for its fun-filled and eclectic events, which blended cutting-edge electronic music with performances by avant-garde artists, dancers, and performers. The HE.SHE.THEY lead with an anything-goes attitude, where attendees are encouraged to express themselves freely without fear of judgment or discrimination. The events have attracted a diverse crowd, from seasoned clubbers to those new to the scene, all united by a shared love for music and freedom.

In Ibiza, HE.SHE.THEY have hosted events at some of the island's most iconic venues, including Pacha and Amnesia (the latter remaining its current home), further cementing its reputation as a trailblazer in the clubbing world, hosting events globally with shows in over 10 countries including the US, Germany, France, UK, India, and France. 

HE.SHE.THEY's impact on Ibiza has been profound, contributing to a shift in the island's nightlife culture towards greater inclusivity and acceptance. The brand has not only provided a safe space for those who might feel out of place in more traditional club settings but has also sparked broader conversations about diversity and representation within the music and nightlife industries.

 launched in 2020 as an extension of the party series created by Sophia Kearney and Steven Braines. Its goal was to challenge the lack of representation within the electronic music industry, offering a platform for artists who are often marginalized by mainstream labels. The label embraces diversity across gender, race, and sexuality, reflecting the same ethos as its inclusive events.

HE.SHE.THEY. quickly established itself as a pioneering label with releases from an eclectic mix of artists, including 

, Cakes Da Killa, LOUISAHHH, and Wax Wings. A standout project was a trans-inclusive remix album by Alanis Morissette, showcasing the label's commitment to social advocacy. In addition, renowned artists like 

 have also contributed to its genre-spanning catalog.

By giving a voice to underrepresented talent and promoting a forward-thinking approach to electronic music, the label has become an influential platform that pushes musical boundaries while also driving social change within the industry.

 is an extension of their inclusive ethos, offering gender-neutral clothing for all body types. Made from sustainable, vegan-friendly materials like organic cotton, the brand uses a print-on-demand model to reduce waste. Their minimalist designs feature empowering messages and branding that align with their mission of self-expression, diversity, and breaking down gender norms.

In summary, HE.SHE.THEY represents a revolutionary approach to music and clubbing, where inclusivity, freedom, and self-expression are at the core of the experience. With a world-class roster of DJs and performers, stunning visuals, and production, you can see why it would attract the most diverse and energy-fueled crowds.

HE.SHE.THEY Opening Party

HE. SHE. THEY Week 2

HE. SHE. THEY. Week 9

HE. SHE. THEY. Week 8

HE. SHE. THEY. Week 12

HE. SHE. THEY. Week 4

HE. SHE. THEY Opening Party

HE. SHE. THEY. Week 10

HE. SHE. THEY Week 3

Superior Ingredients

HE.SHE.THEY [Day-into-Night Marathon]

HE. SHE. THEY Week 4

HE. SHE. THEY. Week 6

HE. SHE. THEY Week 7

HE. SHE. THEY Closing Party

HE. SHE. THEY. Week 3

HE. SHE. THEY. Week 7

HE. SHE. THEY. Week 5

HE. SHE. THEY. Week 2

HE. SHE. THEY. Opening Party

HE. SHE. THEY Week 5

HE. SHE. THEY Week 6

HE. SHE. THEY. Week 11

There's a notion in the electronic music scene that we collectively create space for everyone to feel safe, seen, respected, loved, and accepted. Yet, despite this grandiose vision of a democratic dancefloor, when the vast majority of key decision-makers and entertainers don't reflect its diversity, it's difficult to have confidence in a truly inclusive space. Sophia Kearney and Steven Braines, founders of the record label, fashion line, and events brand 

 recognized this disparity and sought to return dance music to its ideological roots.

Their events span over a dozen countries and offer refuge for radical self-expression. Putting principle into practice, their lineups reflect the dancefloor's diversity featuring artists like 

, and Miss Kitten. And their genre-spanning record label puts on a wide range of artists from notable to next-gen. Releases include music from the likes of 

, and Anja Schneider. Above all, they've created uniquely brave spaces that encourage bold and open expression.

"HE.SHE.THEY was born from a frustration of what we were noticing about the dancefloors around the world as we were traveling with our artists with a vantage point from the booth of who was in the club, who was in the green room, who was making the decisions, who was at the table and how that was reflecting the culture. Quite often, I was the only female manager in the room at the time." Kearney tells Gray Area.

Before founding the groundbreaking brand, they were (and still are) equal partners in 

, "an international, multi-faceted talent consultancy, record label, events curation & management collective." They work with a diverse roster of artists, including ghetto tech architect DJ Deeon, Queer icon Wax Wings, and celebrated superstar DJ/producer 

"Quite often the dance floors felt very straight white male heavy in terms of the crowd and Maya often being the only female let alone the only queer female on a lineup," Kearny says. "And we couldn't understand considering the roots of electronic music, why the dancefloors had become the way they've become. I would constantly be invited to panels at IMS [and] 

, to discuss the lack of diversity or intersectionality, but it just kind of felt that nothing was being done."

"And then it was like, well, why [did we] expect everyone else to do it, when we could just do it," Braines adds. "Rather than being armchair critics, we should build it better, in our own image of what we want, right? Not that we're the only people who do diversity and inclusion."

Kearney admits that despite how they identify, they both benefit from their social standing. "We're also privileged as well, both being cis white people. Despite me being a woman and despite seeing Steven being queer, we also have an advantage in certain spaces. And we needed to do something about this to push an agenda of far more inclusivity than we were seeing."

The pair's background in dance music made them uniquely positioned to do so.

Kearney discovered her passion for working in music on a girl's trip to Glastonbury in college. While camping on a hill behind the festival's iconic Pyramid Stage, she could see the backstage hustle and bustle. It was mind-blowing that an entire world existed behind the speakers. "There are people here on site who didn't have to wait five hours for a ticket who have a purpose and are meant to be here and that kind of just blew my head wide open in one moment," she fondly remembers. "I came home, covered in mud, and changed all of my university options to music management."

She got her first job at William Morris Agency after emailing passionate cover letters to hundreds of industry heads in her first-year post college. Routing tours for adult contemporary artists like Morcheeba and Macy Gray was an education but not something she was passionate about. She ended up working with Swedish House Mafia's former manager, Amy Thompson, in that exciting moment when EDM was cresting. Still, it wasn't her favorite kind of dance music, so she left with no prospects until a friend introduced her to Braines. They immediately felt a kinship.

"We had this very weird fake slash real interview situation. It was bizarre. But I had this feeling," she explains. She had a job offer at a major label on the line. Yet, despite knowing she could work her way up there, Steven seemed to offer something more nuanced and authentic. "For some reason, I felt like I needed to pursue what might happen if we work together."

Steven grew up in Sunderland, an industrial town in England. When he started clubbing, it was the first time he'd been around such a diverse group of people. "I guess at the time, I lived in quite a heteronormative cis-white culture. So that was what I loved about the club ... it was about all different types of people coming together."

After a summer "dancing on podiums" in Ibiza, he fell into running club nights and then music journalism. When he met Kearney, he'd already spent years on the management side of the business and ran the Weird and the Wonderful independently with a cadre of artists like Maya Jane Coles, Magda, and 

. "It just really worked," he says about meeting her. "We had the same kind of morality and the same music head in general,"

As their artists blossomed into superstars, Kearney and Braines were sought-after panelists at industry events. Yet with each passing conference, it became clear that the industry wasn't well. Years of explosive growth in dance music had changed the power dynamics of the boardroom and, thus, the dancefloor. They didn't sync up with changing sociodynamics of the world. Steven and Sophia felt they could create more than a safe space.

"HE.SHE.THEY isn't a safe space necessarily, we call it a 

 space, because it's about everybody. It's not just about one kind of protected group. It's for gay people and straight people and bisexual people and pansexual people and asexual people and Black, white, Asian, Turkish, Arabic, male, female, non-binary, like, everybody in a room. The idea is that no one person holds all the power," Braines explains.

"I think it's really hard to call any spaces completely safe if you're asking such a wide range of people to come together in a nightlife setting where people are consuming potentially various intoxicants. What we can do, is do everything we can to make it a safer space," Kearney adds.

HE.SHE.THEY has been instrumental in moving the needle towards a better nightlife scene—they've fought for systematic changes in the nightclubs they partner with. Many practices—like fabric's gender-neutral bathrooms—have influenced venues to change course even after HE.SHE.THEY has left the building.

"For some clubs, to have a 50/50 gender balance of just men and women in the room is a huge step forward for them. And for some, it's about bringing the queer community on a Saturday night to their venue where normally it would be a Thursday or Sunday or not at all," Kearney explains. "And there's all different pockets of improvement that people are happy to see. So sometimes you might come to a show, and it isn't this complete carnival queer extravaganza water wall. But there is so much change happening in that room. And also, there are so many people who are coming out of their shells in all different ways.

"We are really asking everyone to be brave and come together and sort of share these moments and hopefully, if it just means that that, say a black trans dancer of ours has a wonderful conversation with a straight white guy at the bar. And that leads to someone somewhere not getting stared at in the street, or not being verbally abused—we're never even going to know if any of those things are necessarily happening or on what scale. But music and culture has always been something that could change the world," Kearney says.

"To be honest, it's, it's not about making money," Braines continues. Despite holding events in some of the world's most celebrated nightlife institutions like Amnesia Ibiza, Ministry of Sound, fabric, and more, HE.SHE.THEY is not a cash cow. Yet they press on because "It's about genuinely trying to show people that this can work. The term DJ has no gender, has no race. We only apply that because it's been taken out of the hands of Black and Brown queer people and that was one of the things that HE.SHE.THEY did, was try to redress."

HE.SHE.THEY celebrated their milestone fifth birthday in 2023. And looking back on half a decade of parties, releases, and hard-fought battles to return the dancefloor to its purest form, Kearney reflects with support for everyone doing something to make even the most incremental change.

"There are other people doing amazing things and amazing nights and pushing an inclusive message. And may they all exist and thrive because there is space for everyone to push this message. Nobody owns diversity and inclusion. It's for everybody to talk about and for everybody to be a part of."

deep disco house

uk house

Maya Jane Coles

Derrick Carter

canadian electronic

dance-punk

Tiga

HE.SHE.THEY.

There's a notion in the electronic music scene that we collectively create space for everyone to feel safe, seen, respected, loved, and accepted. Yet, despite this grandiose vision of a democratic dancefloor, when the vast majority of key decision-makers and entertainers don't reflect its diversity, it's difficult to have confidence in a truly inclusive space. Sophia Kearney and Steven Braines, founders of the record label, fashion line, and events brand HE.SHE.THEY recognized this disparity and sought to return dance music to its ideological roots.




Their events span over a dozen countries and offer refuge for radical self-expression. Putting principle into practice, their lineups reflect the dancefloor's diversity featuring artists like UNIIQU3, Honey Dijon, Peaches, SYREETA, and Miss Kitten. And their genre-spanning record label puts on a wide range of artists from notable to next-gen. Releases include music from the likes of Baby Weight, Sister Bliss, Nikki Nair, Chloè Robinson, Catz 'N' Dogz, Mz Worthy, and Anja Schneider. Above all, they've created uniquely brave spaces that encourage bold and open expression.




"HE.SHE.THEY was born from a frustration of what we were noticing about the dancefloors around the world as we were traveling with our artists with a vantage point from the booth of who was in the club, who was in the green room, who was making the decisions, who was at the table and how that was reflecting the culture. Quite often, I was the only female manager in the room at the time." Kearney tells Gray Area.




Before founding the groundbreaking brand, they were (and still are) equal partners in The Weird & The Wonderful, "an international, multi-faceted talent consultancy, record label, events curation & management collective." They work with a diverse roster of artists, including ghetto tech architect DJ Deeon, Queer icon Wax Wings, and celebrated superstar DJ/producer Maya Jane Coles.



"Quite often the dance floors felt very straight white male heavy in terms of the crowd and Maya often being the only female let alone the only queer female on a lineup," Kearny says. "And we couldn't understand considering the roots of electronic music, why the dancefloors had become the way they've become. I would constantly be invited to panels at IMS [and] Miami Music Week, to discuss the lack of diversity or intersectionality, but it just kind of felt that nothing was being done."




"And then it was like, well, why [did we] expect everyone else to do it, when we could just do it," Braines adds. "Rather than being armchair critics, we should build it better, in our own image of what we want, right? Not that we're the only people who do diversity and inclusion."

Kearney admits that despite how they identify, they both benefit from their social standing. "We're also privileged as well, both being cis white people. Despite me being a woman and despite seeing Steven being queer, we also have an advantage in certain spaces. And we needed to do something about this to push an agenda of far more inclusivity than we were seeing."




The pair's background in dance music made them uniquely positioned to do so.




Kearney discovered her passion for working in music on a girl's trip to Glastonbury in college. While camping on a hill behind the festival's iconic Pyramid Stage, she could see the backstage hustle and bustle. It was mind-blowing that an entire world existed behind the speakers. "There are people here on site who didn't have to wait five hours for a ticket who have a purpose and are meant to be here and that kind of just blew my head wide open in one moment," she fondly remembers. "I came home, covered in mud, and changed all of my university options to music management."




She got her first job at William Morris Agency after emailing passionate cover letters to hundreds of industry heads in her first-year post college. Routing tours for adult contemporary artists like Morcheeba and Macy Gray was an education but not something she was passionate about. She ended up working with Swedish House Mafia's former manager, Amy Thompson, in that exciting moment when EDM was cresting. Still, it wasn't her favorite kind of dance music, so she left with no prospects until a friend introduced her to Braines. They immediately felt a kinship.




"We had this very weird fake slash real interview situation. It was bizarre. But I had this feeling," she explains. She had a job offer at a major label on the line. Yet, despite knowing she could work her way up there, Steven seemed to offer something more nuanced and authentic. "For some reason, I felt like I needed to pursue what might happen if we work together."




Steven grew up in Sunderland, an industrial town in England. When he started clubbing, it was the first time he'd been around such a diverse group of people. "I guess at the time, I lived in quite a heteronormative cis-white culture. So that was what I loved about the club ... it was about all different types of people coming together."




After a summer "dancing on podiums" in Ibiza, he fell into running club nights and then music journalism. When he met Kearney, he'd already spent years on the management side of the business and ran the Weird and the Wonderful independently with a cadre of artists like Maya Jane Coles, Magda, and Tale of Us. "It just really worked," he says about meeting her. "We had the same kind of morality and the same music head in general,"




As their artists blossomed into superstars, Kearney and Braines were sought-after panelists at industry events. Yet with each passing conference, it became clear that the industry wasn't well. Years of explosive growth in dance music had changed the power dynamics of the boardroom and, thus, the dancefloor. They didn't sync up with changing sociodynamics of the world. Steven and Sophia felt they could create more than a safe space.




"HE.SHE.THEY isn't a safe space necessarily, we call it a brave space, because it's about everybody. It's not just about one kind of protected group. It's for gay people and straight people and bisexual people and pansexual people and asexual people and Black, white, Asian, Turkish, Arabic, male, female, non-binary, like, everybody in a room. The idea is that no one person holds all the power," Braines explains.




"I think it's really hard to call any spaces completely safe if you're asking such a wide range of people to come together in a nightlife setting where people are consuming potentially various intoxicants. What we can do, is do everything we can to make it a safer space," Kearney adds.




HE.SHE.THEY has been instrumental in moving the needle towards a better nightlife scene—they've fought for systematic changes in the nightclubs they partner with. Many practices—like fabric's gender-neutral bathrooms—have influenced venues to change course even after HE.SHE.THEY has left the building.




"For some clubs, to have a 50/50 gender balance of just men and women in the room is a huge step forward for them. And for some, it's about bringing the queer community on a Saturday night to their venue where normally it would be a Thursday or Sunday or not at all," Kearney explains. "And there's all different pockets of improvement that people are happy to see. So sometimes you might come to a show, and it isn't this complete carnival queer extravaganza water wall. But there is so much change happening in that room. And also, there are so many people who are coming out of their shells in all different ways.




"We are really asking everyone to be brave and come together and sort of share these moments and hopefully, if it just means that that, say a black trans dancer of ours has a wonderful conversation with a straight white guy at the bar. And that leads to someone somewhere not getting stared at in the street, or not being verbally abused—we're never even going to know if any of those things are necessarily happening or on what scale. But music and culture has always been something that could change the world," Kearney says.




"To be honest, it's, it's not about making money," Braines continues. Despite holding events in some of the world's most celebrated nightlife institutions like Amnesia Ibiza, Ministry of Sound, fabric, and more, HE.SHE.THEY is not a cash cow. Yet they press on because "It's about genuinely trying to show people that this can work. The term DJ has no gender, has no race. We only apply that because it's been taken out of the hands of Black and Brown queer people and that was one of the things that HE.SHE.THEY did, was try to redress."



HE.SHE.THEY celebrated their milestone fifth birthday in 2023. And looking back on half a decade of parties, releases, and hard-fought battles to return the dancefloor to its purest form, Kearney reflects with support for everyone doing something to make even the most incremental change.




"There are other people doing amazing things and amazing nights and pushing an inclusive message. And may they all exist and thrive because there is space for everyone to push this message. Nobody owns diversity and inclusion. It's for everybody to talk about and for everybody to be a part of."

HE.SHE.THEY

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