MEMORO, Defined: How Joyhauser Created a Label, Live Show, and Philosophy

Joyhauser

MEMORO

In the Studio with BEC: Charting New Techno Territory

United States

Superior Ingredients

The Roof at Superior Ingredients

deadmau5 and Richie Hawtin Among Speakers for Beatport’s Inaugural ReConnect Summit in New York

Belgium

belgian techno

dark techno

raw techno

United Kingdom

YAZZ

Cryfxb

trance

techno

Push

 returns to Brooklyn on Sunday, December 14 for a rooftop takeover at Superior Ingredients, debuting their 

 concept in North America for the first time. With only a handful of stops on their global tour, this is a rare chance to experience the project up close. Joining them for the night are BEC, Push, Yazz, and CRYFXB—rounding out a lineup built for serious techno fans.

Since forming in 2017, the Belgian duo have become icons in the techno scene. Their productions strike a balance between relentless, driving percussion and sweeping, emotional depth — a sound that’s taken them to some of the world’s biggest stages, including Awakenings, Tomorrowland, Monegros Desert Festival, Loveland ADE, Mystic Garden, and Dockyard.

, launched in 2023, began as the title of Joyhauser’s debut album and has since evolved into a full-scale project—encompassing a live show, event series, and, most recently, a record label. With MEMORO, Joyhauser explores the deeper, more atmospheric side of their sound. The concept has only been brought to select locations, including Switzerland, France, Spain, and Belgium—and now, for the first time, it’s arriving in North America.

Dark of the Night

It’s a space for experimentation, emotion, and tension — blending the duo’s signature style with new tools like AI-generated sound design, which featured heavily on their 

Also joining Joyhauser is BEC. Based in Berlin and originally from the UK, she’s built a strong reputation through releases on Drumcode, Second State, and Intec, with support from Carl Cox, Adam Beyer, and Space 92. She’s played respected clubs and festivals like Fabrik Madrid, Watergate, Sunwaves, Amnesia, and Awakenings Summer.

Rounding out the bill is Push (aka M.I.K.E. Push), the Belgian trance and techno icon behind classics like “Universal Nation,” “Strange World,” and “The Legacy.” With a decades-spanning career and recent releases still hitting charts, he’s now based in New York and hosts his Universal Nation show on Tomorrowland’s One World Radio.

For local talent in the underground, we’ve got New York-based Yazz joining us—a DJ and producer who began her journey at just nine years old. Experimenting with drums and other instruments early on sparked her passion and creativity in music. Also hopping on the Gray Area decks is CRYFXB!


INDUSTRIAL CONCEPT by CRYFXB

Don’t miss this stacked night of top tier talent under the glass ceiling at Superior Ingredients. Let's dance!

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut

Debut: MEMORO New York w/ Joyhauser, BEC, and Friends

France

french tech house

organic house

YokoO

Canada

Julian Prince

Alko

Rana Iravani

RNÉ

Destination SXM Festival w. YokoO & Guests

Omar+

Hank

Cole Terrazas

Gio Lucca

Sahil Morchi

Jules

Debut: Omar+ First New York Performance

detroit techno

minimal techno

outsider house

Carl Craig

Dennis Free

deep house

detroit house

electronica

Moodymann

Luke Hess

Detroit Love, Brooklyn Edition by Day

HILLS

latin house

tech house

tribal house

bass house

Crusy

Brazil

indie dance

WELKER

Slaycey

Takes Two

HILLS with Crusy & Welker

Denmark

danish electronic

danish techno

deep euro house

melodic techno

Kölsch

Slovenia

Brina Knauss

DUNE

Nuran

Kölsch with Brina Knauss

moombahton

Ape Drums

afro house

AWEN

Tiffy Vera

Firungi

ASMOT

Ape Drums with Awen [Hybrid]

Nigeria

afrobeats

afropop

nigerian pop

SPINALL

AQUTIE

Love Bonez

Sydni Luv

Donis

SPINALL with AQUTIE

deep disco house

fidget house

house

Justin Martin

lo-fi house

Laurence Guy

Ruthie Bandit

Player Dave

Jasa

BLUE

BLUE: Justin Martin, Laurence Guy, Player Dave

Sweden

Son of Son

melodic house

Henri Bergmann

KAÏ

Fireware

Debut: Son of Son First New York Performance

Jackie Hollander

Debut: Jackie Hollander First New York Headline Performance

Joezi

Joezi & Guests

Switzerland

Mont Rouge

Mont Rouge & Guests

Maga

Sean Doron

Germany

german tech house

minimal tech house

Emanuel Satie

Scenarios

Scenarios New York

Netherlands

deep groove house

Ferreck Dawn

Ferreck Dawn & Guests

dutch tech house

Prunk

M-High

Prunk with M-High

DJ Holographic

Van Der Laan

Skin

The Room at Superior Ingredients

Detroit Love, Brooklyn Edition by Night

Layla Benitez

David Lindmer

rshand

Warhov

Gray Area is pioneering the "Doubleheader" event series, drawing inspiration from back-to-back baseball games to showcase artists with similar styles but unique fan bases. By having one artist follow another and culminating in a collaborative back-to-back (B2B) set, Doubleheader aims to create a powerful platform for musical discovery and cross-pollination. Embracing the "B2B" spirit, the initiative seeks to introduce audiences to new sounds while strengthening the dance music ecosystem.

Debut: MEMORO New York w/ Joyhauser, BEC, and Friends

Lineup