How House Music is Getting Healthier

Superior Ingredients

United States

Pablo Fierro brings his label and event series WE’RE HERE to Brooklyn for a full day-into-night session at Superior Ingredients, moving from rooftop sunlight to late-night release inside the room below.

Born and raised in the Canary Islands, Fierro’s roots are central to both his sound and the vision behind WE’RE HERE. The islands’ history as a cultural crossroads — shaped by African, Latin, and European influence — runs through everything he plays and programs. What began as a reflection of home has grown into a traveling party series grounded in place, people, and rhythm.

Over the years, WE’RE HERE has landed in striking settings across Morocco and Tunisia, city stops like Chicago and Miami, and cultural hubs such as Barcelona. The brand reached a major milestone with its residency at Club Chinois in Ibiza, where it became a trusted weekly gathering for locals and international dancers alike.

WE'RE HERE by Pablo Fierro

Musically, Fierro blends Afro, Latin, jazz, and soulful house elements with patience and intention, favoring long-form journeys over quick moments. The day-into-night format allows his selections to breathe — inviting dancers to arrive early, settle into the groove, and stay as the room shifts from daylight warmth to late-night depth.

This Brooklyn edition is designed to unfold over time: rooftop views, slow builds, and a shared atmosphere shaped by music and movement.

Pablo Fierro presents WE'RE HERE: Day-Into-Night Marathon

melodic house

melodic techno

progressive house

Romain Garcia

Germany

Belladonna (ofc)

TOMMYLOGIK

HANA

The Roof at Superior Ingredients

Romain Garcia & Guests

DIØN

Crossbow

Adam Meliani

DIØN with AMMARA

France

french tech house

organic house

YokoO

Canada

Julian Prince

Destination SXM Festival w. YokoO & Guests

United Kingdom

Omar+

Hank

Cole Terrazas

Debut

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut: Omar+ New York Debut

detroit techno

minimal techno

outsider house

techno

Carl Craig

DJ Holographic

Van Der Laan

Skin

The Room at Superior Ingredients

Detroit Love, Brooklyn Edition by Night

Dennis Free

deep house

detroit house

electronica

Moodymann

Luke Hess

Detroit Love, Brooklyn Edition by Day

HILLS

latin house

tech house

tribal house

bass house

Crusy

indie dance

WELKER

Slaycey

HILLS with Crusy & Welker

Denmark

danish electronic

danish techno

deep euro house

Kölsch

Slovenia

Brina Knauss

DUNE

Nuran

Kölsch with Brina Knauss

moombahton

Ape Drums

afro house

AWEN

Tiffy Vera

Firungi

ASMOT

Ape Drums with Awen [Hybrid]

Nigeria

afrobeats

afropop

nigerian pop

SPINALL

SPINALL with AQUTIE

deep disco house

fidget house

house

Justin Martin

lo-fi house

Laurence Guy

BLUE

BLUE: Justin Martin, Laurence Guy, Player Dave

Son of Son

Debut: Son of Son First New York Performance

Jackie Hollander

Debut: Jackie Hollander First New York Headline Performance

VNSSA

VNSSA & Guests

Joezi

Joezi & Guests

Netherlands

deep groove house

Ferreck Dawn

Ferreck Dawn & Guests

dutch tech house

Prunk

M-High

Prunk with M-High

Pablo Fierro presents WE'RE HERE: Day-Into-Night Marathon

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