Pablo Fierro presents WE'RE HERE: Day-Into-Night Marathon

Pablo Fierro brings his label and event series WE’RE HERE to Brooklyn for a full day-into-night session at Superior Ingredients, moving from rooftop sunlight to late-night release inside the room below. Joining Pablo Fierro is an international lineup featuring BENJA (NL), Uruguayan artist Barbossa, Demayä from the south of France via Dubai, Toronto based vocalist and Joyia, Montreal DJ Dan Ficara, Philadelphia and New York based SunrYse, and Samantha Michelle.

Born and raised in the Canary Islands, Fierro’s roots are central to both his sound and the vision behind WE’RE HERE. The islands’ history as a cultural crossroads shaped by African, Latin, and European influence runs through everything he plays and programs. What began as a reflection of home has grown into a traveling party series grounded in place, people, and rhythm.

Over the years, WE’RE HERE has landed in striking settings across Morocco and Tunisia, city stops like Chicago and Miami, and cultural hubs such as Barcelona. The brand reached a major milestone with its residency at Club Chinois in Ibiza, where it became a trusted weekly gathering for locals and international dancers alike.

BENJA (NL) is on the bill. The producer behind the platinum track Yamore, which is nearing 300 million streams on Spotify, has been appearing at major events including No Art Tulum and is set to perform at festivals such as Extrema Outdoor Belgium, Caprices Festival, and DGTL Amsterdam. His sets blend electronic rhythms with deeper spiritual influences, focusing on connection through music.

Uruguayan artist Barbossa joins the lineup, bringing a sound rooted in Candombe, the Afro-Uruguayan rhythm that shaped his musical upbringing. Born and raised in Uruguay before moving to Europe and connecting with Madrid’s electronic scene, he blends ancestral percussion with electronic sounds in a hybrid DJ set that reflects both tradition and club culture.

Demayä joins the lineup bringing his sound shaped between the south of France and Dubai. Having performed across Europe and supported by artists including Black Coffee, Shimza, BLOND:ISH, DJ Tennis, and Pablo Fierro, his sets blend organic percussion, melodic elements, and deep club rhythms.

Toronto based artist Joyia is set to play the Gray Area decks. A singer, songwriter, producer, composer, and DJ, she blends soul, jazz, R&B, and electronic elements into her performances. She holds residencies at venues across Toronto including Soluna, Casa Madera, Soho House, and Chotto Matte, performing both as a DJ and through hybrid vocal sets.

Montreal based artist Dan Ficara also joins the bill. Having started DJing at a young age and producing music since his early teens, he has built a presence in his local scene and shared stages with artists including Pablo Fierro, Themba, Nico De Andrea, and Simone Vitullo.

The lineup continues with SunrYse, a DJ based between Philadelphia and New York. Known for opening sets that build energy, SunrYse has played alongside acts like Gabriel & Dresden and Above & Beyond, bringing a mix of progressive house and melodic beats. Also warming up the decks is Samantha Michelle.

Musically, Fierro blends Afro, Latin, jazz, and soulful house elements with patience and intention, favoring long-form journeys over quick moments. The day-into-night format allows his selections to breathe inviting dancers to arrive early, settle into the groove, and stay as the room shifts from daylight warmth to late-night depth.

This Brooklyn edition is designed to unfold over time: rooftop views, slow builds, and a shared atmosphere shaped by music and movement.