How House Music is Getting Healthier

Superior Ingredients

United States

Pablo Fierro brings his label and event series WE’RE HERE to Brooklyn for a full day-into-night session at Superior Ingredients, moving from rooftop sunlight to late-night release inside the room below.

Born and raised in the Canary Islands, Fierro’s roots are central to both his sound and the vision behind WE’RE HERE. The islands’ history as a cultural crossroads — shaped by African, Latin, and European influence — runs through everything he plays and programs. What began as a reflection of home has grown into a traveling party series grounded in place, people, and rhythm.

Over the years, WE’RE HERE has landed in striking settings across Morocco and Tunisia, city stops like Chicago and Miami, and cultural hubs such as Barcelona. The brand reached a major milestone with its residency at Club Chinois in Ibiza, where it became a trusted weekly gathering for locals and international dancers alike.

WE'RE HERE by Pablo Fierro

Musically, Fierro blends Afro, Latin, jazz, and soulful house elements with patience and intention, favoring long-form journeys over quick moments. The day-into-night format allows his selections to breathe — inviting dancers to arrive early, settle into the groove, and stay as the room shifts from daylight warmth to late-night depth.

This Brooklyn edition is designed to unfold over time: rooftop views, slow builds, and a shared atmosphere shaped by music and movement.

Pablo Fierro presents WE'RE HERE: Day-Into-Night Marathon

moombahton

Ape Drums

afro house

tribal house

AWEN

Tiffy Vera

Firungi

ASMOT

The Roof at Superior Ingredients

Ape Drums with Awen [Hybrid]

Nigeria

afrobeats

afropop

nigerian pop

SPINALL

AQUTIE

Love Bonez

Sydni Luv

Donis

SPINALL with AQUTIE

bass house

deep disco house

fidget house

house

Justin Martin

lo-fi house

Laurence Guy

Ruthie Bandit

Player Dave

Jasa

BLUE

BLUE: Justin Martin, Laurence Guy, Player Dave

Sweden

Son of Son

melodic techno

melodic house

indie dance

Henri Bergmann

KAÏ

Fireware

Debut

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut: Son of Son First New York Performance

Jackie Hollander

Trace

AKKI

Chellzz

Debut: Jackie Hollander First New York Headline Performance

tech house

VNSSA

Airrica

The Room at Superior Ingredients

VNSSA with Airrica

Switzerland

Deer Jade

South Korea

Shubostar

Germany

Joplyn

Belgium

Emjie

Marieme

Deer Jade Presents I AM YOU

Tom Enzy

DeRoza

Diego Garcia

latin house

techengue

Maahez

afro tech

organic house

Eran Hersh

Madafreaks New York

Joezi

MISH

United Kingdom

Yung Omz

Darmon

Joezi with Darmon & Yung Omz

Mont Rouge

Kotiēr

Auguste

Friend of Honor

Mont Rouge with Kotiēr, AUGUSTE + More

Maga

Sean Doron

german tech house

minimal tech house

Emanuel Satie

Scenarios

Scenarios New York

Netherlands

deep groove house

Ferreck Dawn

funky house

disco house

CASSIMM

Bulgaria

bulgarian electronic

Pavel Petrov

Ferreck Dawn with CASSIMM

dutch tech house

Prunk

M-High

Chesster

Prunk with M-High & Chesster

raw techno

Eats Everything

History of Rave

Eats Everything: History of Rave

Jonas Blue & Guests

Pink Party Brooklyn

DEVAULT & Guests

Italy

italian tech house

Blackchild

Blackchild & Guests

Fedde Le Grand & Guests

Pablo Fierro presents WE'RE HERE: Day-Into-Night Marathon

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