United States

Superior Ingredients

The Roof at Superior Ingredients

The Deep Dark Soul of Desert Hearts Black

Rinzen

deadmau5 and Richie Hawtin Among Speakers for Beatport’s Inaugural ReConnect Summit in New York

melodic house

melodic techno

Otherwish

future bass

MYRNE

future house

Robby East

On November 29, This Never Happened takes over the climate-controlled rooftop of Superior Ingredients in New York City for a night that promises deep emotion, immersive sounds, and no distractions. Founded by Lane 8, This Never Happened has become one of the most forward-thinking melodic house labels and party brands in dance music, built around a no-phone policy designed to help people connect through music rather than screens.

This installment of TNH brings a carefully curated lineup of melodic talent, each with their own take on emotional, progressive house. Adopting a strict no-phone policy, the idea is to encourage “in-person connections” made on the dancefloor. With smartphones nowhere to be seen, you can really get lost in the music and experience the full sensory-overload of a This Never Happened party.

Rinzen, the LA-based producer known for his cinematic, story-driven approach to electronic music, brings years of acclaimed work on labels like mau5trap, Yoshitoshi, and Desert Hearts Black. His concept EPs, including 

, showcase a deep narrative angle that’s earned praise from outlets like 

. He’s played headline shows across the U.S. and supported artists like deadmau5 and Rufus Du Sol—all while crafting a sound rooted in expansive techno and atmospheric storytelling.

MYRNE joins from Singapore with his signature blend of progressive energy and trance-inspired flair. A longtime fan favorite, he first gained attention on Mad Decent with his 

 EP and went on to play Ultra, Tomorrowland, and HARD Summer. Known for pairing emotion with intensity, MYRNE made his 

 debut in 2024 with the much-anticipated release 

, shortly after four of his unreleased tracks were featured in Lane 8’s Winter Mixtape.

Also joining the lineup are Otherwish and Robby East, two exciting artists helping shape the sound of the label's next chapter.

Join us for a powerful evening under the glass roof—where the music, not the moment, takes center stage.

This Never Happened New York

progressive house

progressive trance

trance

uplifting trance

Aly & Fila

Aly & Fila [Open-to-Close]

Eli & Fur & Guests

indie dance

tech house

Clüb De Combat

Debut

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut: Clüb De Combat First New York Performance

bass house

deep disco house

fidget house

house

Justin Martin

uk tech house

Eskuche

Italy

Cristina Lazic

Cut & Sew

Justin Martin w. Eskuche & Cristina Lazic

France

organic house

Sébastien Léger

Israel

israeli techno

Roy Rosenfeld

Lost Miracle: Sébastien Léger x Roy Rosenfeld

stutter house

bad tuner

Gilligan Moss

BLUE

BLUE: bad tuner & Gilligan Moss

Luttrell

Luttrell & Friends

Zimbabwe

afro house

Nitefreak

Nitefreak & Guests

classic progressive house

diva house

tribal house

Deep Dish

Deep Dish & Guests

dark techno

italian techno

Marco Faraone

Marco Faraone & Friends

multidisciplinary

Eli Fola

Netherlands

dutch experimental electronic

William Djoko

latin house

Floyd Lavine

Tech Afrique

Tech Afrique w. Eli Fola, Floyd Lavine & William Djoko

Portugal

portuguese techno

Hozho

HOZHO & Guests

deep tech house

italian tech house

Fideles

Fideles & Guests

mexican edm

Tom & Collins

Terms and Conditions

Tom & Collins Presents Terms and Conditions

Pretty Pink

minimal techno

deep house

Rodriguez Jr.

Mascolo

BLUE: Mascolo, Pretty Pink, Rodriguez Jr. [Hybrid Live]

MoBlack

Moblack & Guests

afrobeats

afrobeat

alté

afropop

afropiano

amapiano

Sarz

Firungi

avant-garde

Tati au Miel

Sam Hysell

JaronPaulJones

The Room at Superior Ingredients

Sarz After Dark

United Kingdom

deep groove house

uk dance

Low Steppa

SYREETA

Low Steppa w. SYREETA

moombahton

Ape Drums

Ireland

irish electronic

Rebūke

Rebūke & Friends

TOBEHONEST

WELKER

TOBEHONEST w. Welker

Martin Ikin

Martin Ikin & Guests

This Never Happened New York

Articles