United States

Superior Ingredients

The Roof at Superior Ingredients

The Deep Dark Soul of Desert Hearts Black

Rinzen

deadmau5 and Richie Hawtin Among Speakers for Beatport’s Inaugural ReConnect Summit in New York

melodic house

melodic techno

Otherwish

future bass

MYRNE

future house

Robby East

RNÉ

On November 29, This Never Happened takes over the climate-controlled rooftop of Superior Ingredients in New York City for a night that promises deep emotion, immersive sounds, and no distractions. Founded by Lane 8, This Never Happened has become one of the most forward-thinking melodic house labels and party brands in dance music, built around a no-phone policy designed to help people connect through music rather than screens.

This installment of TNH brings a carefully curated lineup of melodic talent, each with their own take on emotional, progressive house. Adopting a strict no-phone policy, the idea is to encourage “in-person connections” made on the dancefloor. With smartphones nowhere to be seen, you can really get lost in the music and experience the full sensory-overload of a This Never Happened party.

Rinzen, the LA-based producer known for his cinematic, story-driven approach to electronic music, brings years of acclaimed work on labels like mau5trap, Yoshitoshi, and Desert Hearts Black. His concept EPs, including 

, showcase a deep narrative angle that’s earned praise from outlets like 

. He’s played headline shows across the U.S. and supported artists like deadmau5 and Rufus Du Sol—all while crafting a sound rooted in expansive techno and atmospheric storytelling.

MYRNE joins from Singapore with his signature blend of progressive energy and trance-inspired flair. A longtime fan favorite, he first gained attention on Mad Decent with his 

 EP and went on to play Ultra, Tomorrowland, and HARD Summer. Known for pairing emotion with intensity, MYRNE made his 

 debut in 2024 with the much-anticipated release 

, shortly after four of his unreleased tracks were featured in Lane 8’s Winter Mixtape.

Also joining the lineup are Otherwish and Robby East, two exciting artists helping shape the sound of the label's next chapter.

Join us for a powerful evening under the glass roof—where the music, not the moment, takes center stage.

This Never Happened

This Never Happened New York

France

Oden & Fatzo

Chesster

Cut & Sew

SHEK

Olive F

Oden & Fatzo with Chesster, Olive F, and Friends

Italy

Stephan Jolk

General Admission

DuNE

Robyn Balliet

tech house

minimal techno

tribal house

German Brigante

Stephan Jolk with German Brigante

Germany

Konstantin Sibold

Belladonna (ofc)

Woke Brian

Konstantin Sibold & Guests

progressive house

Romain Garcia

TOMMYLOGIK

HANA

Romain Garcia & Guests

DIØN

Crossbow

Adam Meliani

DIØN & Guests

Destination SXM Festival

United Kingdom

Omar+

Debut

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut: Omar+ New York Debut

HILLS

latin house

bass house

Crusy

indie dance

WELKER

Slaycey

HILLS with Crusy & Welker

Denmark

danish electronic

danish techno

deep euro house

Kölsch

Slovenia

Brina Knauss

Kölsch with Brina Knauss

moombahton

Ape Drums

afro house

AWEN

Tiffy Vera

Ape Drums & Guests

Nigeria

afrobeats

afropop

nigerian pop

SPINALL

SPINALL & Guests

Son of Son

Debut: Son of Son New York Debut

Jackie Hollander

Debut: Jackie Hollander First New York Headline Performance

Joezi

Joezi & Guests

Netherlands

deep groove house

house

Ferreck Dawn

Ferreck Dawn & Guests

dutch tech house

Prunk

M-High

Prunk with M-High

Durante

Yulia Niko

Koumby

Paraleven

The Room at Superior Ingredients

Durante with Paraleven & Yulia Niko

This Never Happened New York

Lineup