This Never Happened New York

On November 29, This Never Happened takes over the climate-controlled rooftop of Superior Ingredients in New York City for a night that promises deep emotion, immersive sounds, and no distractions. Founded by Lane 8, This Never Happened has become one of the most forward-thinking melodic house labels and party brands in dance music, built around a no-phone policy designed to help people connect through music rather than screens.

This installment of TNH brings a carefully curated lineup of melodic talent, each with their own take on emotional, progressive house. Adopting a strict no-phone policy, the idea is to encourage “in-person connections” made on the dancefloor. With smartphones nowhere to be seen, you can really get lost in the music and experience the full sensory-overload of a This Never Happened party.

Rinzen, the LA-based producer known for his cinematic, story-driven approach to electronic music, brings years of acclaimed work on labels like mau5trap, Yoshitoshi, and Desert Hearts Black. His concept EPs, including Forbidden City, showcase a deep narrative angle that’s earned praise from outlets like Billboard and Mixmag. He’s played headline shows across the U.S. and supported artists like deadmau5 and Rufus Du Sol—all while crafting a sound rooted in expansive techno and atmospheric storytelling.

MYRNE joins from Singapore with his signature blend of progressive energy and trance-inspired flair. A longtime fan favorite, he first gained attention on Mad Decent with his Softsins EP and went on to play Ultra, Tomorrowland, and HARD Summer. Known for pairing emotion with intensity, MYRNE made his This Never Happened debut in 2024 with the much-anticipated release Close The Distance / A Matter Of Chance, shortly after four of his unreleased tracks were featured in Lane 8’s Winter Mixtape.

Also joining the lineup are Otherwish and Robby East, two exciting artists helping shape the sound of the label's next chapter.

Join us for a powerful evening under the glass roof—where the music, not the moment, takes center stage.