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Superior Ingredients

The Roof at Superior Ingredients

[Op-Ed] Building a Bolder and More Vibrant House Music Ecosystem, For All

Debut

deadmau5 and Richie Hawtin Among Speakers for Beatport’s Inaugural ReConnect Summit in New York

Omar+

Brooklyn gets its first taste of Omar+ when the fast-rising UK artist makes his debut at Superior Ingredients Roof on Saturday, January 31, 2026. Known for weaving silky R&B vocals into house and UKG-inspired productions, Omar+ has carved out a fresh space on dance floors. Raised just north of London and deeply influenced by nights spent at clubs like fabric and Phonox, his sound merges classic R&B touchstones — think Brandy and SWV — with modern influences such as PARTYNEXTDOOR and Drake. His Punjabi and Gujarati roots and formative years in Mumbai add a rhythmic pulse informed by instruments like the tabla and the vibrant festival scenes he grew up around.

Back It Up

Omar+ first caught attention with tracks like “Lights,” “AfterParty” (with GEE LEE), and “Pretty Girls,” which have now crossed 2 million streams. His DIY London house party series, Planet Plus, became a cult favorite, while collaborations with UKG heavyweight Silva Bumpa expanded his reach across Europe’s underground. Outside the studio, he’s modeled for JD Sports and even hit the runway at London Fashion Week 2023, adding a fashion edge to his artistry. With support from tastemakers like Lancey Foux and Josh Baker, and fresh material slated for 2025, this Brooklyn debut promises to feel both intimate and electric under the city skyline.

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut: Omar+ First New York Performance

bass house

chicago house

tech house

Gene Farris

United Kingdom

disco house

diva house

vocal house

The Shapeshifters

Malta

kisin

Malcolm Zeller

hanzondeck

Doubleheader

Gray Area is pioneering the "Doubleheader" event series, drawing inspiration from back-to-back baseball games to showcase artists with similar styles but unique fan bases. By having one artist follow another and culminating in a collaborative back-to-back (B2B) set, Doubleheader aims to create a powerful platform for musical discovery and cross-pollination. Embracing the "B2B" spirit, the initiative seeks to introduce audiences to new sounds while strengthening the dance music ecosystem.

DOUBLEHEADER: Gene Farris x The Shapeshifters

afro house

afro tech

APACHE (FR)

OLAF

Kamcoco

latin house

Cameron Jack

Monobase

Apache with Cameron Jack & Monobase

melodic house

melodic techno

Rinzen

Otherwish

future bass

MYRNE

future house

Robby East

This Never Happened

This Never Happened New York

Germany

german techno

trance

uplifting trance

Paul van Dyk

Romania

Luzi Tudor

SunrYse

Paul van Dyk: Sunday Sessions

tribal house

Roger Sanchez

Arturo Sanchez

Luna Mar

VLTRA (IT)

Merc

Roger Sanchez with VLTRA & Arturo Sanchez

Belgium

belgian techno

dark techno

raw techno

Joyhauser

YAZZ

Cryfxb

techno

Push

MEMORO

Debut: MEMORO New York w/ Joyhauser, BEC, and Friends

France

Oden & Fatzo

Chesster

Cut & Sew

SHEK

Olive F

Oden & Fatzo with Chesster, Olive F, and Friends

Italy

Stephan Jolk

General Admission

DuNE

Robyn Balliet

minimal techno

German Brigante

Stephan Jolk with German Brigante

progressive house

Romain Garcia

Romain Garcia & Guests

HILLS & Guests

Denmark

danish electronic

danish techno

deep euro house

Kölsch

Kölsch & Guests

Ape Drums & Guests

TOBEHONEST

indie dance

WELKER

stixx

Broken Hill

The Room at Superior Ingredients

TOBEHONEST with Broken Hill & Welker

house

Martin Ikin

Netherlands

dutch tech house

Chelina Manuhutu

Hyde (OFC)

Spain

Manu Gonzalez

DOUBLEHEADER: Chelina Manuhutu x Martin Ikin

Durante

Yulia Niko

Koumby

Paraleven

Durante with Paraleven & Yulia Niko

Debut: Omar+ First New York Performance

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