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Superior Ingredients

The Roof at Superior Ingredients

[Op-Ed] Building a Bolder and More Vibrant House Music Ecosystem, For All

Debut

deadmau5 and Richie Hawtin Among Speakers for Beatport’s Inaugural ReConnect Summit in New York

United Kingdom

Omar+

Hank

Cole Terrazas

Omar+ arrives at Superior Ingredients Roof for his first-ever appearance on Saturday, January 31, 2026, stepping into New York on a strong rise that’s been unfolding across the UK and beyond. Known for blending house-driven rhythms with smooth RnB-style vocals, he’s built a sound that feels equally suited for late nights, festival crowds, and the pockets of emotion that run between them.

Originally from just north of London, his musical foundation came from a mix of early house influences and artists he grew up admiring, with the storytelling and visual depth of Tim Burton adding an unexpected layer to how he thinks about atmosphere. During his university years, repeated nights at fabric and Phonox helped solidify the direction he wanted his music to take, shaping the blueprint for the style he’s now become known for.

He first gained attention with the tracks “Lights,” “AfterParty” with GEE LEE, and “Pretty Girls,” which collectively passed two million streams by the end of 2024. By the following year his profile had surged. His collaborations with Josh Baker, bullet tooth, Obskür, and Luke Dean began circulating widely, reaching dancefloors from London to Los Angeles and earning support from Peggy Gou, Chris Stussy, and Prospa.

His single “Back It Up” with Josh Baker entered the Official Charts at number 58, marking a major step forward, while “Make Believe” with Luke Dean earned BBC Radio 1’s Hottest Record approval and matched that chart position with continued momentum. Its release sparked a spontaneous pop-up party in Shoreditch that drew more than a thousand people with less than two hours’ notice, a moment that underscored how quickly his audience was growing.

Back It Up

Omar+ carried that energy into his Reading and Leeds Festival debut, performing to crowds of more than two thousand in summer 2025. With new music on the way, a Rinse FM residency underway, consistent support from Danny Howard, Jamie Jones, and MK, and a full slate of shows lined up, he enters 2026 as one of the most closely watched new figures in the scene.

His upcoming debut on the Superior Ingredients Roof is set to be a standout moment of the winter season, offering a chance to experience an artist in full motion as he brings his sound to one of Brooklyn’s most celebrated open-air spaces.

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut: Omar+ New York Debut

Italy

melodic techno

Stephan Jolk

General Admission

DuNE

Robyn Balliet

tech house

minimal techno

tribal house

German Brigante

Stephan Jolk with German Brigante

Germany

Konstantin Sibold

melodic house

Belladonna (ofc)

Woke Brian

Konstantin Sibold & Guests

progressive house

Romain Garcia

TOMMYLOGIK

HANA

Romain Garcia & Guests

DIØN

Crossbow

Adam Meliani

DIØN & Guests

Destination SXM Festival

HILLS

latin house

bass house

Crusy

indie dance

WELKER

Slaycey

HILLS with Crusy & Welker

Denmark

danish electronic

danish techno

deep euro house

Kölsch

Slovenia

Brina Knauss

Kölsch with Brina Knauss

moombahton

Ape Drums

afro house

AWEN

Tiffy Vera

Firungi

Ape Drums with Awen

Nigeria

afrobeats

afropop

nigerian pop

SPINALL

SPINALL & Guests

Son of Son

Debut: Son of Son New York Debut

Jackie Hollander

Debut: Jackie Hollander First New York Headline Performance

Joezi

Joezi & Guests

Netherlands

deep groove house

house

Ferreck Dawn

Ferreck Dawn & Guests

dutch tech house

Prunk

M-High

Prunk with M-High

Durante

Yulia Niko

Koumby

Paraleven

The Room at Superior Ingredients

Durante with Paraleven & Yulia Niko

Debut: Omar+ New York Debut

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