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Superior Ingredients

The Roof at Superior Ingredients

[Op-Ed] Building a Bolder and More Vibrant House Music Ecosystem, For All

Debut

deadmau5 and Richie Hawtin Among Speakers for Beatport’s Inaugural ReConnect Summit in New York

United Kingdom

Omar+

Omar+ arrives at Superior Ingredients Roof for his first-ever appearance on Saturday, January 31, 2026, stepping into New York on a strong rise that’s been unfolding across the UK and beyond. Known for blending house-driven rhythms with smooth RnB-style vocals, he’s built a sound that feels equally suited for late nights, festival crowds, and the pockets of emotion that run between them.

Originally from just north of London, his musical foundation came from a mix of early house influences and artists he grew up admiring, with the storytelling and visual depth of Tim Burton adding an unexpected layer to how he thinks about atmosphere. During his university years, repeated nights at fabric and Phonox helped solidify the direction he wanted his music to take, shaping the blueprint for the style he’s now become known for.

He first gained attention with the tracks “Lights,” “AfterParty” with GEE LEE, and “Pretty Girls,” which collectively passed two million streams by the end of 2024. By the following year his profile had surged. His collaborations with Josh Baker, bullet tooth, Obskür, and Luke Dean began circulating widely, reaching dancefloors from London to Los Angeles and earning support from Peggy Gou, Chris Stussy, and Prospa.

His single “Back It Up” with Josh Baker entered the Official Charts at number 58, marking a major step forward, while “Make Believe” with Luke Dean earned BBC Radio 1’s Hottest Record approval and matched that chart position with continued momentum. Its release sparked a spontaneous pop-up party in Shoreditch that drew more than a thousand people with less than two hours’ notice, a moment that underscored how quickly his audience was growing.

Back It Up

Omar+ carried that energy into his Reading and Leeds Festival debut, performing to crowds of more than two thousand in summer 2025. With new music on the way, a Rinse FM residency underway, consistent support from Danny Howard, Jamie Jones, and MK, and a full slate of shows lined up, he enters 2026 as one of the most closely watched new figures in the scene.

His upcoming debut on the Superior Ingredients Roof is set to be a standout moment of the winter season, offering a chance to experience an artist in full motion as he brings his sound to one of Brooklyn’s most celebrated open-air spaces.

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut: Omar+ First New York Performance

disco house

diva house

tribal house

Roger Sanchez

Arturo Sanchez

Luna Mar

tech house

VLTRA (IT)

Merc

Roger Sanchez with VLTRA & Arturo Sanchez

Belgium

belgian techno

dark techno

raw techno

Joyhauser

YAZZ

Cryfxb

trance

techno

Push

MEMORO

Debut: MEMORO New York w/ Joyhauser, BEC, and Friends

France

Oden & Fatzo

Chesster

Cut & Sew

SHEK

Olive F

Oden & Fatzo with Chesster, Olive F, and Friends

Italy

melodic techno

Stephan Jolk

General Admission

DuNE

Robyn Balliet

minimal techno

German Brigante

Stephan Jolk with German Brigante

Germany

Konstantin Sibold

melodic house

Belladonna (ofc)

Woke Brian

Konstantin Sibold & Guests

progressive house

Romain Garcia

Romain Garcia & Guests

DIØN

DIØN & Guests

HILLS & Guests

Denmark

danish electronic

danish techno

deep euro house

Kölsch

Kölsch & Guests

Ape Drums & Guests

Son of Son

Debut: Son of Son First New York Headline Performance

Netherlands

dutch tech house

Prunk

M-High

Prunk with M-High

bass house

house

Martin Ikin

Chelina Manuhutu

Hyde (OFC)

Spain

Manu Gonzalez

Doubleheader

Gray Area is pioneering the "Doubleheader" event series, drawing inspiration from back-to-back baseball games to showcase artists with similar styles but unique fan bases. By having one artist follow another and culminating in a collaborative back-to-back (B2B) set, Doubleheader aims to create a powerful platform for musical discovery and cross-pollination. Embracing the "B2B" spirit, the initiative seeks to introduce audiences to new sounds while strengthening the dance music ecosystem.

Debut: Omar+ First New York Performance

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