Q&A with Deer Jade: The Story Behind I AM YOU

Deer Jade

Deer Jade’s Nomadic Spirit: The Secret to Her Sound

United States

Superior Ingredients

The Roof at Superior Ingredients

[Op-Ed] Building a Bolder and More Vibrant House Music Ecosystem, For All

Debut

deadmau5 and Richie Hawtin Among Speakers for Beatport’s Inaugural ReConnect Summit in New York

Switzerland

On March 8th, Deer Jade brings her I AM YOU Tour to The Roof at Superior Ingredients, marking a key moment in her career and the evolution of her newly launched label. The Swiss-French DJ, producer, and 

, has spent years building a global presence through releases on Innervisions, Diynamic, Kompakt, and Rose Avenue, alongside performances at major clubs and festivals including Circoloco at DC-10, Pacha Ibiza, Zamna Festival, and stages across Europe, the Americas, and beyond. With I AM YOU, Deer Jade steps forward with a deeper focus on connection, shared experience, and music as a space for reflection and movement.

Set against the Manhattan skyline, The Roof at Superior Ingredients provides the perfect setting for this convergence of artists, sounds, and perspectives—an open-air night centered on music, movement, and shared energy.

Deer Jade Presents I AM YOU

France

french tech house

organic house

YokoO

Canada

Julian Prince

Alko

Rana Iravani

RNÉ

Destination SXM Festival w. YokoO & Guests

United Kingdom

Omar+

Hank

Cole Terrazas

Gio Lucca

Sahil Morchi

Jules

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut: Omar+ First New York Performance

detroit techno

minimal techno

outsider house

techno

Carl Craig

Dennis Free

deep house

detroit house

electronica

Moodymann

Luke Hess

Detroit Love, Brooklyn Edition by Day

HILLS

latin house

tech house

tribal house

bass house

Crusy

Brazil

indie dance

WELKER

Slaycey

Takes Two

HILLS with Crusy & Welker

Denmark

danish electronic

danish techno

deep euro house

melodic techno

Kölsch

Slovenia

Brina Knauss

DUNE

Nuran

Kölsch with Brina Knauss

moombahton

Ape Drums

afro house

AWEN

Tiffy Vera

Firungi

ASMOT

Ape Drums with Awen [Hybrid]

Nigeria

afrobeats

afropop

nigerian pop

SPINALL

AQUTIE

Love Bonez

Sydni Luv

Donis

SPINALL with AQUTIE

deep disco house

fidget house

house

Justin Martin

lo-fi house

Laurence Guy

Ruthie Bandit

Player Dave

Jasa

BLUE

BLUE: Justin Martin, Laurence Guy, Player Dave

Sweden

Son of Son

melodic house

Henri Bergmann

KAÏ

Fireware

Debut: Son of Son First New York Performance

Jackie Hollander

Debut: Jackie Hollander First New York Headline Performance

Joezi

Joezi & Guests

Mont Rouge

Mont Rouge & Guests

Maga

Sean Doron

Germany

german tech house

minimal tech house

Emanuel Satie

Scenarios

Scenarios New York

Netherlands

deep groove house

Ferreck Dawn

Ferreck Dawn & Guests

dutch tech house

Prunk

M-High

Prunk with M-High

DJ Holographic

Van Der Laan

Skin

The Room at Superior Ingredients

Detroit Love, Brooklyn Edition by Night

Layla Benitez

David Lindmer

rshand

Warhov

Gray Area is pioneering the "Doubleheader" event series, drawing inspiration from back-to-back baseball games to showcase artists with similar styles but unique fan bases. By having one artist follow another and culminating in a collaborative back-to-back (B2B) set, Doubleheader aims to create a powerful platform for musical discovery and cross-pollination. Embracing the "B2B" spirit, the initiative seeks to introduce audiences to new sounds while strengthening the dance music ecosystem.

Deer Jade Presents I AM YOU

Lineup