I AM YOU

I AM YOU is the next phase of Deer Jade’s journey—a record label, event concept, and community space built around shared connection, human expression, and emotional release through music. Launched in late 2025 with the Voyage Infini EP, the label marks a clear evolution in the Swiss-French artist’s path, following years of touring globally and releasing on respected imprints like Innervisions, Diynamic, Kompakt, and Rose Avenue.

This isn’t just a name stamped on a record sleeve. I AM YOU is a statement of intent. It’s built on the idea that music isn’t just about performance—it’s about experience. It’s about creating an environment where the line between the artist and the crowd doesn’t exist. A place where people can feel safe, seen, and connected through something deeper than genre or scene. Deer Jade describes it as “a space rooted in empathy and community,” where full self-expression isn’t just welcomed—it’s the foundation.

The label’s early releases set the tone. Jump Up and Voyage Infini offer a blend of melodic house, indie dance, and emotive electronics that carry Deer Jade’s style without boxing it in. These tracks are built for movement—both physical and internal. There’s a sense of narrative, of progression, and of release. It’s no surprise the launch of I AM YOU was accompanied by a global tour that includes stops in New York at The Roof at Superior Ingredients, as well as other key destinations for modern club culture. Each I AM YOU show is designed to create a specific mood: open, collective, and present. The dancefloor becomes a shared space, shaped by music but led by emotion.

Deer Jade has always been about more than the beat. With I AM YOU, she’s created a platform that reflects her values—connection over hype, presence over pressure, and substance over spectacle. It’s not just a label. It’s a reminder of what this scene can still be: inclusive, raw, curious, and built on real energy between people. The early moments of I AM YOU are already showing promise, and for those who know where to look, it's clear this isn’t a trend—it’s the foundation of something that will grow with purpose.