Behind STORIES: Sarah Story’s Vision for a Modern Label

Sarah Story

STORIES

Movement Festival 2023: In Detroit, It's Always Time for Techno

DJ Minx

United States

United Kingdom

detroit house

Dennis Free

Kaito Henry

 imprint stateside for an open-air club takeover at 

 on August 15th. Following major showcases across Europe including Thuishaven (Amsterdam), 

, and Warehouse Project, this NYC appearance marks one of her most anticipated U.S. bookings of the summer.

Launched in 2024, STORIES is Sarah’s platform for record releases, club nights, and community-led events. The concept ties directly to her surname—centered on the idea that "everyone has a story to tell"—and serves as a space for DJs, producers, and creatives to share theirs through music. The brand has already hosted stages at Glastonbury, Creamfields, and Snowbombing Festival, while welcoming artists like Gerd Janson, Matrefakt, Lu.Re, Serenda, and Demi Riquísimo into the fold.

Also playing the party alongside Sarah Story is 

, a foundational figure in Detroit’s house music scene. With a career spanning over three decades, Minx is the founder of the long-running 

 collective and label, established to spotlight and support women in dance music. She began her DJing journey in the early ‘90s, earning early recognition through residencies at Detroit clubs like Motor and broadcasts on WGPR, the city’s first Black-owned radio station.

Minx has played nearly every major Detroit venue, with global appearances at clubs and festivals including Movement Detroit, 

 Top 20 DJs of the year, and that same year released the critically praised track “Do It All Night” on

, later remixed by Honey Dijon. She’s also featured on labels like Nervous, Planet E, and Fabric Records.

Her sets are known for drawing from classic house, techno, and minimal, all delivered with seamless control and deep musical knowledge. DJ Minx is more than a local hero—she’s a respected selector who helped lay the groundwork for generations of artists to follow.

Another One (Prunk Remix)

, a DJ and producer known for high-energy, groove-heavy sets that blend classic house with percussive dance, ghetto tech, and uptempo club rhythms. With roots in Oakland and NYC, Dennis has earned his reputation through standout performances at venues like fabric and Colour Factory in London, playing alongside names like 

He's also a founding member of Brooklyn’s Level III Collective, a grassroots crew that started in a living room and evolved into one of the city’s most forward-pushing party movements—spotlighting rising artists and deep cuts through both events and radio.

Expect a no-frills lineup curated for dance floor function, quality production, and forward-leaning club sounds. With a reputation for tightly programmed events that champion talent without bias, this installment at H0L0 promises a proper taste of what STORIES is building.

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut

H0L0 Yard

STORIES NY (DEBUT) with Sarah Story, DJ Minx, Dennis Free & Kaito Henry

Germany

german techno

trance

uplifting trance

Paul van Dyk

99 Scott

Paul Van Dyk: CORE 360 Open-to-Close

Mikey Lion

Lee Reynolds

SHADED

Marbs

CЯSPY

Desert Hearts

Desert Hearts New York

latin house

Enzo is Burning

tech house

uk tech house

Joshwa

AKKI

Doubleheader

Gray Area is pioneering the "Doubleheader" event series, drawing inspiration from back-to-back baseball games to showcase artists with similar styles but unique fan bases. By having one artist follow another and culminating in a collaborative back-to-back (B2B) set, Doubleheader aims to create a powerful platform for musical discovery and cross-pollination. Embracing the "B2B" spirit, the initiative seeks to introduce audiences to new sounds while strengthening the dance music ecosystem.

STORIES NY (DEBUT) with Sarah Story, DJ Minx, Dennis Free & Kaito Henry

Upcoming events nearby