Behind STORIES: Sarah Story’s Vision for a Modern Label

Sarah Story

STORIES

Movement Festival 2023: In Detroit, It's Always Time for Techno

DJ Minx

United States

detroit house

United Kingdom

Dennis Free

Kaito Henry

 imprint stateside for an open-air club takeover at 

 on August 15th. Following major showcases across Europe including Thuishaven (Amsterdam), 

, and Warehouse Project, this NYC appearance marks one of her most anticipated U.S. bookings of the summer.

Launched in 2024, STORIES is Sarah’s platform for record releases, club nights, and community-led events. The concept ties directly to her surname—centered on the idea that "everyone has a story to tell"—and serves as a space for DJs, producers, and creatives to share theirs through music. The brand has already hosted stages at Glastonbury, Creamfields, and Snowbombing Festival, while welcoming artists like Gerd Janson, Matrefakt, Lu.Re, Serenda, and Demi Riquísimo into the fold.

Also playing the party alongside Sarah Story is 

, a foundational figure in Detroit’s house music scene. With a career spanning over three decades, Minx is the founder of the long-running 

 collective and label, established to spotlight and support women in dance music. She began her DJing journey in the early ‘90s, earning early recognition through residencies at Detroit clubs like Motor and broadcasts on WGPR, the city’s first Black-owned radio station.

Minx has played nearly every major Detroit venue, with global appearances at clubs and festivals including Movement Detroit, 

 Top 20 DJs of the year, and that same year released the critically praised track “Do It All Night” on

, later remixed by Honey Dijon. She’s also featured on labels like Nervous, Planet E, and Fabric Records.

Her sets are known for drawing from classic house, techno, and minimal, all delivered with seamless control and deep musical knowledge. DJ Minx is more than a local hero—she’s a respected selector who helped lay the groundwork for generations of artists to follow.

Another One (Prunk Remix)

, a DJ and producer known for high-energy, groove-heavy sets that blend classic house with percussive dance, ghetto tech, and uptempo club rhythms. With roots in Oakland and NYC, Dennis has earned his reputation through standout performances at venues like fabric and Colour Factory in London, playing alongside names like 

He's also a founding member of Brooklyn’s Level III Collective, a grassroots crew that started in a living room and evolved into one of the city’s most forward-pushing party movements—spotlighting rising artists and deep cuts through both events and radio.

Expect a no-frills lineup curated for dance floor function, quality production, and forward-leaning club sounds. With a reputation for tightly programmed events that champion talent without bias, this installment at H0L0 promises a proper taste of what STORIES is building.

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut

H0L0 Yard

STORIES NY (DEBUT) with Sarah Story, DJ Minx, Dennis Free & Kaito Henry

Canada

funky tech house

melodic house

progressive house

Simon Doty

Gio Lucca

Erin Page

Simon Doty with Gio Lucca & Erin Page

Italy

Yaya

Nate Katz

rally house

stutter house

house

SHIFTY

Tamango Records

Tamango New York

multidisciplinary

Eli Fola

Niara Sterling

afro house

BL SUEDE

organic house

La'Dell

Eli Fola with Niara Sterling, BL SUEDE  & Guests

Spain

spanish techno

Bastian Bux

Petit Comité of House

Bastian Bux: Petit Comité of House New York Debut

latin house

Enzo is Burning

Slugg

Enzo Is Burning with Slugg *Open Air*

tech house

GREG 99

Pedroz

Doubleheader

DOUBLEHEADER: GREG 99 x Pedroz *Open Air*

uk house

TSHA

Ky William

Mesa

Jackfruit

99 Scott

TSHA Presents Jackfruit

minimal techno

Paco Osuna

RSquared

Ruthie Bandit

Paco Osuna with RSquared & Ruthie Bandit

deep disco house

Lee Foss

Repopulate Mars

Repopulate Mars 10 Year Anniversary

Zimbabwe

Nitefreak

HiNDE

Nitefreak presents HiNDE

STORIES NY (DEBUT) with Sarah Story, DJ Minx, Dennis Free & Kaito Henry

Other events at H0L0 Yard

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