elrow at Amnesia
Amnesia Clubbers Dance to Raise Funds for Charity
Amnesia, Ibiza’s White Isle institution notorious for being one of the leading all-night venues on the island, was the first of several clubs to test out a new charitable rave app. Tequila-flavored beer company Desperados launched the Rave to Save app to fund nightlife venues across Europe by calculating club-goers’ steps via their smartphones as they dance the night away.
“We’re calling on the party community to support nightlife venues across Europe by doing what they do best – dancing. By bringing people together, we can all support the venues we love…” said Rutger van der Stegen, Desperados Head of Marketing in an interview with Beatportal.
One euro will be donated for every thousand steps to support the local club venue. Rave to Save app users can also directly contribute by donating through the app. Desperados will match each direct contribution up to 30,000 euros.
Purple Disco Machine played the first party in Berlin, party brand elrow joined in with a special event at Reineke Fuchs, Cologne, featuring David Hasert and Franca on April 4. In July, Amnesia attendees took part in the campaign.
Club-goers downloaded the app and paired it with a wristband given to them by the venue to monitor their dance steps taken throughout the charitable event. Collectively, they accrued close to one million steps—raising over 30,000 euros, or $30,500 US dollars, for charities supporting diversity in nightlife.
An exclusive invite to an afterparty hosted by Peggy Gou was extended to those participants who garnered the most steps.
“The Rave to Save campaign highlights the fact that every partygoer has the power to positively impact the future of entertainment,” shared Nicole Barsalona, the President of Women in Music, whose nonprofit received a portion of the funds raised at the charitable event. Elrow Town London is gearing up to partner with the Rave to Save app on August 20, followed by Hype Festival, Elrow Island, and Elrow Town Amsterdam.
Alicia BaronIbiza Clubbing Season for 2022 Gets an Early Start
2 min read