United Kingdom

Jamie Jones

East End Dubs

Cloonee

United States

HoneyLuv

wAFF

Netherlands

Joey Daniel

Joshwa

Amnesia Ibiza

Paradise Week 9

Paradise

This Week's Parties in Ibiza (June 6 - June 12)

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Deeper Purpose

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Superior Ingredients

The Room at Superior Ingredients

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10 House Artists Weigh in on the Genre's Recent Mainstream Popularity

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Op-Ed: Creating Valuable, Unifying Connections — On the Dancefloor and Behind the Decks

Doubleheader

deadmau5 and Richie Hawtin Among Speakers for Beatport’s Inaugural ReConnect Summit in New York

A Full Experience Pass is Your Ticket to an Elevated elrow NYC

tech house

uk tech house

The Fellas

On February 18, 2023, Gray Area brings two of the UK's most exciting young artists, Joshwa and Deeper Purpose, to The Room at Superior Ingredients. It's all part of our 

 event series that pairs two similar artists with distinct fan bases. Each artist will play solo and then close the night out with an epic and rare b2b set. Joshwa and Deeper Purpose have been on an absolute tear in the last year. And while they are beautifully unique artists, their styles will blend perfectly for an extraordinary night of bouncing tech house.

Take Me

Joshwa's infectiously danceable party tech not only bring a sense of joy and nostalgia to the dancefloor, they've led him to claim the top spot as the number one best-selling tech house artist on Beatport in 2022. You should recognize his name from the 2021 collaboration with Lee Foss, "My Humps." The Fergie sampling tech house stomper was one of the most sought-after IDs for a year before its release. However, his catalog includes loads of hip-oscillating grooves like his recent Toni Braxton sampling collab with Martin Ikin, "Take Me," and his disco-tinged Black Book Records debut, "Miracles."

Coming off of a storming 2022 touring season that brought him to EDC Las Vegas, elrow, Eden Ibiza, and a solo Australia and New Zealand tour, he enters 2023 with an avalanche of even more impressive bookings, including Fisher's recently announced TRIIP Festival in Malta. He'll also be making his debut on Jamie Jones' Hot Creations with "Bass Go Boom," an ID Jones has been playing out to thousands worldwide.

Like Joshwa, Deeper Purpose owes at least some of his success to the mentorship of Lee Foss, who released the 

 on Repopulate Mars in 2019. He's since plunged even further into house music stardom with releases on Fisher's Catch & Release, Mark Knight's Toolroom, John Summit's Off The Grid, Insomniac, elrow, and Tomorrowland Music. The former Egg London resident also made his Ibiza debut in 2022, supporting Fisher at his Hi Ibiza residency and playing alongside Joel Corry at the Ibiza Rocks Hotel.

Come Back to Me

Both artists will converge at Superior Ingredients to present a night of dynamic and high-energy house. We all know the sonic magic permeates the room when two artists meld their styles with a B2B. Doubleheader takes that concept one deeper, allowing each artist to build the room into a frenzy with their individual skills as dynamic selectors. Don't miss out on this chance to catch these two rising stars sharing the stage and the decks.

On direct support duties, we've lined up 

. The New York duo are regulars in the vibrant Big Apple underground house circuit with previous appearances opening for Pawsa, Steve Lawler, and Mason Collective. Get there early to snap into this next-gen house music duo.

The Fellas opening set for Pawsa at Superior Ingredients Roof in Brooklyn, New York.

The Fellas - @ Superior Ingredients W/ Pawsa. Brooklyn, NY by THE FELLAS (US)

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut

Doubleheader with Joshwa & Deeper Purpose

bass house

Kyle Walker

AJ Christou

indie soul

Life On Planets

Pinkloud

Superior Ingredients Roof

Kyle Walker w. AJ Christou & Life on Planets

canadian electronic

electro house

electronic trap

fidget house

house

turntablism

A-Trak

uk house

Melé

disco house

LEFTI

Alessandra Jamarne

latin house

afro house

tribal house

Amal Nemer

Gray Area is pioneering the "Doubleheader" event series, drawing inspiration from back-to-back baseball games to showcase artists with similar styles but unique fan bases. By having one artist follow another and culminating in a collaborative back-to-back (B2B) set, Doubleheader aims to create a powerful platform for musical discovery and cross-pollination. Embracing the "B2B" spirit, the initiative seeks to introduce audiences to new sounds while strengthening the dance music ecosystem.

Doubleheader with Joshwa & Deeper Purpose

Upcoming events nearby