Factory 93 Continues to Bring House & Techno Heat to EDC Orlando
Nov 18, 2022
4 min read
EDC Orlando 2022 has officially come and gone. This year over 200,000 festival-goers reunited “Under the Electric Sky” for Insomniac’s flagship East Coast event. The threat of Hurricane Nicole, which passed through the Orlando area the day before the festival, left many with flight cancellations. However, the festival grounds remained unscathed, and those who could arrange other travel plans experienced an unforgettable weekend.
Patrick Topping at EDC Orlando 2022
Christopher Rivera for Insomniac Events
Each EDC Orlando stage encompassed a unique vibe and genre. With more than five to choose from, there was a little something for every dance music fanatic. But for the house heads and techno tourists, all feet were glued to the dancefloor at the neonGARDEN with acts like Charlotte de Witte and CamelPhat throwing down.
On Friday, in-house underground house and techno brand, Factory 93 partnered with Patrick Topping to bring his legendary Trick brand to the United States for the first time. And on Saturday Green Velvet presented his La La Land party brand and stage takeover where attendees were lucky enough to witness a rare triple b2b as Green Velvet, Dom Dolla, and John Summit closed out the stage.
As we predicted, Insomniac repurposed the neonGARDEN stage from this year’s EDC Las Vegas. Out with the old hangar-style tent and in with the new open-air warehouse setting. Shipping containers splattered with graffiti surrounded the stage in a one-of-a-kind 360-degree fashion, offering an exclusive urban jungle experience.
The success of neonGARDEN wouldn’t have been possible without the help of stage-curators Factory 93. In fact, it was one of their most memorable stages yet. Each year they explore the depths of creativity and innovation while preserving the authenticity of the underground. Since they began curating the neonGARDEN stage in 2018, their love and appreciation for house music has ignited a country-wide movement and mass admiration for its distinctive culture. Outside of EDC Orlando, they have hosted stages at other Insomniac festivals like EDC Mexico and one-off events at their warehouse in Los Angeles.
John Summit, Green Velvet, & Dom Dolla at EDC Orlando 2022
Keiki-Lani Knudsen for Insomniac Events
Factory 93 has risen to be one of the reigning brands for all things house music. Last year, Insomniac announced another addition to their evolving catalog of record labels, Factory 93 Records. Honing in on the worldly sounds of underground house, techno, tech house, and even disco, listeners can discover established and rising artists from across the globe. Factory 93 Records is the next big step in achieving its goal to grow its platform and the culture within it. Insomniac founder, Pasquale Rotella, released the following statement in a press release:
“Factory 93 represents the beginning of Insomniac. Underground dance music will always be the roots of everything we do. Factory 93 is a very passionate part of the Insomniac portfolio worldwide, which makes this new record label even more exciting for us. With the addition of Factory 93 Records, our team will be able to carry over its vision from the live events side into a carefully curated catalog we can’t wait for you to hear.”
Factory 93’s involvement with Insomniac doesn’t stop there. Last May, they teamed up to premiere a brand new two-day festival dedicated to underground house music called Skyline. Taking place at Lot 54 at The Vanguard, festival-goers experienced a mesmerizing display of digital & street art exhibits, graffiti murals, and of course, non-stop heart-pumping house and techno beats.
Ivan Meneses for Insomniac Events
Inspired by EDC’s neonGARDEN concept for its second edition this year, Skyline did not feature a single LED wall. Instead, they enclosed the main stage with their graffiti-laden shipping containers. By focusing on the basics and providing an intimate environment for attendees, they cultivated the ultimate underground experience. Skyline even expanded to the West Coast in Los Angeles, so no matter where you’re from, Insomniac and Factory 93 have got you covered.
Since Factory 93 was founded, they have shown no signs of slowing down. As our underground community continues to grow increasingly popular across the country, we are excited to see what the future holds for Factory 93’s impact on the neonGARDEN stage and the festival community.