Born Digital Live: Pretty Pink on the Road in 2025
Pretty Pink is a German DJ and producer whose music lives at the intersection of melodic house, progressive, and techno. Known for building her sound organically from the ground up, she has grown from local club residencies to performing on major festival stages around the world, including Tomorrowland, Creamfields, Ultra, Electric Zoo, Lollapalooza, Djakarta Warehouse Project, and EDC Las Vegas. Her rise in the scene is tied closely to consistency in both production and performance, as well as her ability to curate cohesive experiences across club and open-air settings.
Her reputation was first established through self-released edits and early sets that circulated online and on streaming platforms. A turning point came with her radio show DEEP WOODS, which now spans over 330 episodes, airs on more than 30 stations globally, and has surpassed a million total streams. The show has become a reliable destination for listeners interested in melodic electronic music and a way for Pretty Pink to showcase her evolving catalog and that of rising artists in the genre.
In 2024, Pretty Pink released her debut studio album, Born Digital. The project features 12 tracks, including collaborations with Jan Blomqvist and Joachim Pastor, and has crossed over 55 million streams to date. It has been praised for balancing detailed sound design with tracks that function well in both peak-time and more introspective sets. The album helped expand her reach globally and opened up further touring opportunities across the U.S., Europe, and Asia.
Her release history includes music on Armada, Anjunabeats, Interstellar (the melodic house imprint of Insomniac), and her own label Deep Woods, which serves as both a creative outlet and an artist-forward platform. While many of her tracks are deeply layered and emotionally driven, her DJ sets remain focused on movement and pacing, with a strong sense of flow from start to finish.
Pretty Pink’s impact has also been recognized visually, with her featured on a billboard in Times Square, landing a Mixmag cover in Brazil, and appearing on the cover of Spotify’s Electronic Rising playlist. These moments reflect not only her popularity but her consistent presence across editorial, streaming, and event platforms.
In 2025, Pretty Pink launched her first North American headline tour, with stops in cities like Chicago, Los Angeles, San Francisco, and Salt Lake City. She also released “YOUNG,” a track that blends shimmering synths with a forward-leaning club rhythm, further refining her current direction. That same year, she performed a live set on the cliffs of Malta as part of a special edition of DEEP WOODS, adding a visual layer to her ongoing storytelling through sound.
Without leaning too far into hype or trend, Pretty Pink has built a project defined by intention, clarity, and versatility—earning her a lasting place in the global conversation around melodic electronic music.
