Pure Pacha

Pure Pacha is a brand created by the team behind the world-famous Pacha nightclub in Ibiza. The brand emerged as a distinct brand in 2003, spearheaded by the legendary UK DJ Pete Tong, a leading figure in the electronic music scene.

The concept of Pure Pacha was to create a night that embodied the essence of Ibiza's glamorous and carefree spirit whilst offering a more refined and polished night in one of the world's best clubs. The music policy was equally refined with a taste of the very best music that had graced the club over the years.

The event became an instant success, partly due to Tong's influence and his ability to attract top-tier DJs and performers from around the world. Pure Pacha nights became renowned for delivering a blend of high-energy music, stunning visual productions, and an inclusive atmosphere that encouraged attendees to connect with the music and each other.

Over the years, Pure Pacha expanded its influence, hosting events not only in Ibiza but also internationally, spreading the brand's ethos to cities like London, Dubai, and Miami. With its more distinguished clientele and approach it is one of the few brands that has successfully emulated the Ibiza experience in other venues across the globe.

Pure Pacha's legacy is cemented in its ability to blend the traditional with the modern, creating a timeless experience that resonates with generations of club-goers. The brand has evolved with changing musical trends, a new musical director in the shape of Grammy-nominated and multi-platinum selling DJ and producer Robin Schulz. His entrance has created a new wave of exciting DJs and performers at the event such as Martin Solveig, Laurent Garnier, and Mistajam whilst maintaining its identity as a luxurious, fun, and unique party experience.

Today, Pure Pacha stands as a symbol of Ibiza's enduring nightlife culture, offering a slice of the island's magic to all who step through its doors.