Spencer Brown Goes Against the Grain With '18 Minute Loop' NFT Launch

Producer and DJ Spencer Brown has genre-bending tracks across labels like Anjunadeep, mau5trap, Last Night on Earth, and Factory 93. Now, Spencer has taken his career to the next level by launching his label, diviine, a home for tracks that are the products of inspiration from his wide range of techno, progressive, and deep sounds.

Brown is known for living on the cutting edge of dance music. Alongside his new label, he is releasing the “18 Min Loop” NFT, his debut Web3 project and the longest track ever minted.

He worked with Rising Digital to construct the NFT around his recent track of the same name released in February. The track has received DJ support from some industries leading names such as John Digweed, Danny Tenaglia, and Marco Carola.

Spencer hopes to open the door for more artistic freedom and fair compensation in music. Especially for artists that do not make music that fits the mold of the traditional streaming AI algorithms. He wants fans to choose how to support their favorite artists by collecting assets in the metaverse.

Entering the Web3 space will also create another income stream for him and other artists on his label. He explains that “artists can hardly make a living without touring non-stop—unless they stream in the hundreds of millions. Web3 has the opportunity to change that.”

And for him, it is truly about community and futurism. He’s a long-time supporter of Web3 and feels it will allow him to bring other artists on board in a supportive technological landscape.

18 Minute NFT drops on MakersPlace as a 1 of 1 on May 11. There is no reserve cost, so may the biggest bidder prevail.

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