How POPOF Grew Form Music into an Expansive and Forward-Thinking Label
Parisian powerhouse POPOF has swiftly become a household name in club scenes across the globe. The techno and house producer has collaborated with the likes of Depeche Mode, Chemical Brothers, Moby, BookaShade, Vitalic, Tiga, Maetrik, Martin Solveig, and many more, and he’s amassed over 6M streams on Spotify alone on his 2009 track, “Serenity”.
POPOF has worked with a spectrum of coveted labels, from early work on Turbo, Cr2, and Mistakes to Sven Väth's infamous Cocoon outlet, Kerri Chandler’s Kaoz Theory, Jamie Jones’s Hot Creations, Nicole Moudaber’s Mood, Adam Beyer’s Truesoul, as well POPOF’s very own Form Music.
POPOF launched Form Music back in 2009. “I’m very proud of my label Form Music,” he says in an interview with Techno Mood. “It’s just celebrated its 10th anniversary and it’s as prolific as ever.”
His outlook on the curation of the label is liberal and open-minded. “In terms of selecting the artists we want to release, honestly, we keep what we like. We don’t care if the artist is famous or unknown as long as what he or she does match our taste and quality expectations.” He welcomes everyone to send over demos to Form Music, as he aims for the label to be a platform for all.
As many artists and labels struggled to move forward during an era of Covid-19 restrictions, POPOF decided to use Form to raise crucial funds. “I was very busy during the lockdown! My label Form Music and Clubbing TV organized two live streams to raise funds for Music Against Covid-19,” he says in an interview with Night Mag. The live streams gained widespread support from TV networks, clubs, and festivals.
Despite expanding its scope in terms of events, Form has maintained a tight and familial spirit on the dance floor. Similarly unchanged is the cohesiveness of Form’s sound. “At FORM we have been focusing for some time on Techno-oriented releases and we've been trying to stick to this genre and image in order not to confuse our supporters and also not to take too many roads at once,” POPOF explains in an interview with Radio Intense.
