The Art of Connection: An Exclusive Interview with Franky Rizardo

Peru

electronica peruana

tech house

Ammo Avenue

Italy

Cristina Lazic

Netherlands

circuit

dutch tech house

house

Franky Rizardo

United States

HVNLEE

Jasper Fioole

Tech

Jay de Lys

Luna Mar

Ms. Mada

Nacho Scoppa

United Kingdom

uk dance

uk house

Secondcity

Vanjee

Yaya

FLOW, the brainchild of Dutch DJ and producer 

, is more than a name—it’s an international movement in the house music scene. Since its inception in 2015, 

 has grown from a weekly radio show into a multi-faceted brand encompassing a renowned event series and a record label, 

. Rooted in the energy of house music, FLOW is about creating spaces where music, people, and atmosphere come together seamlessly.

What began as a weekly radio show on Dutch station 

 quickly took on a life of its own. FLOW evolved into live events that soon gained international recognition, hosting over 20 shows annually, from intimate gatherings to major festival stages. FLOW’s ethos centers on creating an environment where people can immerse themselves in the music and enter a “flow state”—a concept that has shaped the brand’s identity and its global appeal.

FLOW has hosted stages at some of the most prestigious festivals and venues in the world, including 

, an event that attracts thousands of attendees annually and highlights the blend of established and emerging talent that makes FLOW events unique. In 2023, FLOW partnered with Dutch party brand 

, hosting a festival that brought together 14,000 attendees, further cementing its reputation as a leader in the house music scene.

 (Listen to Flow), extending the FLOW brand into a platform for artists to release music that embodies the brand’s groove-heavy sound. LTF Records has become a hub for both rising talent and established names in house music. Artists like Simone Liberali, Tre Reynolds, and Ferra Black have released standout tracks on the label, alongside Franky’s own chart-toppers like "Bloom" and "Dance to the Rhythm".

This Energy EP

Dance To The Rhythm EP

LTF Records reflects FLOW’s emphasis on quality and curation, releasing music that resonates with audiences on and off the dancefloor. Tracks from the label have amassed millions of streams and are regularly played at top festivals and clubs worldwide.

Franky Rizardo’s journey into music started at a young age. By 12, he was already spinning vinyl and dreaming of a future in music. Over the years, Franky’s dedication to house music has propelled him to global stages, including 

, and in iconic venues including fabric (London), 

. His ability to connect with audiences through his sets and productions is at the heart of FLOW’s success.

Clothing: www.flowatelieramsterdam.com

Check out my Flow Spotify playlist: spoti.fi/34edP4n
Subscribe to my YouTube channel: bit.ly/2ZzUhIc
Subscribe to the Flow podcast: apple.co/2zI12Jv

Follow Flow and keep up to date with all the latest music & shows:
Website: listentoflow.com
Soundcloud: @listen-to-flow
Facebook: facebook.com/listentoflow
Instagram: instagram.com/listentoflow

Follow Franky Rizardo at:
Facebook: www.facebook.com/FrankyRizardo/
Instagram: www.instagram.com/frankyrizardo/
Twitter: twitter.com/FrankyRizardo
Soundcloud: @frankyrizardo

Franky Rizardo presents FLOW Radioshow 566 - Live from Music On Destino Ibiza by Listen To FLOW

 from the 80s and 90s and reworking them into fresh house tunes, Franky blends nostalgia with modern energy. His innovative take on music, combined with his ability to curate meaningful experiences, has made FLOW a trusted name in house music.

FLOW events are known for their seamless integration of sound, setting, and people. The brand’s ability to bring people together is reflected in the diversity of its lineups, featuring artists like 

Looking ahead, FLOW is actively expanding into new territories, including North America, Australia, and Asia. Recent debuts in cities like New York, Miami, Chicago, Lima, Medellín, and Cali mark the beginning of a bold new chapter. With each show, FLOW pushes forward while staying rooted in the values that built it: connection, energy, and quality.

FLOW is not just an event series or a record label—it’s a space where people can connect through the universal language of house music. Whether at a festival stage, an intimate gathering, or through a track released on LTF Records, FLOW is all about creating moments that resonate and inspire.

FLOW

Superior Ingredients

Franky Rizardo presents FLOW

Knockdown Center

FLOW New York

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.