Deadmau5 & Richie Hawtin’s PIXELYNX Appoints Kimberly Knoller as Chief Marketing Officer

Jul 7, 2022

Melisa Yuriar

2 min read

Joel Zimmerman (aka deadmau5) and Richie Hawtin’s music and gaming metaverse company, PIXELYNX, announced the appointment of Kimberly Knoller as Chief Marketing Officer.

Knoller, previously the CMO for SongVest, a “music royalty platform” that enables fans to invest in music, will oversee PIXELYNX’s marketing strategy and execution for the metaverse company.

The music and gaming crypto startup aims to ease the launch process for artists vying to create immersive metaverse worlds for their fans. It was co-created by Zimmerman and Hawtin, along with several other veterans from the music and gaming industries, Ben Turner, Dean Wilson, and Inder Phull.

In a statement about Knoller’s appointment Phull, PIXELYNX’s CEO, said, “Kimberly has spent a career forging direct relationships between artists and their fans, a skill set that will be vital to us as we look forward to launching the first expression of our music metaverse ELYNXIR.”

ELYNXIR, PIXELYNX’s debut game, has been announced to be available to the public later this year in August.

The music and gaming company revealed in December of 2021 that it had raised around 4.5 million dollars in seed investments to initially build out the metaverse world’s framing. Among the investors already on board for the large-scale gaming and music, crypto project are Animoca Brands, Solana Ventures, Alameda Research, and Hyperedge Capital.

Even more impressively, PIXELYNX has hired developers that have previously worked at Activision, EA Sports, Epic Games, Ubisoft, and Microsoft, leaving many eagerly awaiting more details about the project.

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