Miami native Nala – aka Stefania Aronin – merges deep house, indie dance, electro, and breaks influences into new textures and forms. A resident DJ at the notable after-hours Los Angeles event series, Lights Down Low, Aronin’ has also collaborated with Dirtybird Records’ founder, Claude VonStroke, who also actively manages her career.







A deftly skilled selector, Nala is the perfect choice to curate Set of the Week. Aronin chose a Boiler Room set from Tel Aviv duo, Red Axes, which closed out the 2019 edition of Present Perfect Festival in Saint Petersburg. Sparking up a lively atmosphere within seconds, the set is as multi-faceted as Aronin’s own productions.



Present Perfect Festival: https://www.instagram.com/presentperfectfestival/

 

“This is one of my favorite DJ sets from Tel Aviv artist Red Axes,” Nala told Gray Area. “It's a perfect blend of rock, dance music, and 90s rave. Red Axes' forward-thinking productions are a hit on the dance floor, and they aren't following any sort of formulaic trend. There isn't anyone else like them!”



Catch Nala in the coming weeks at Discopussy in Las Vegas, Beach House in San Diego, and It’ll Do in Dallas.





Follow Nala on Twitter | Instagram | Soundcloud







Follow Red Axes on Soundcloud | Facebook | Instagram









































































Nala Selects a Unique Gem from Tel Aviv Duo Red Axes 

When it comes to powerhouse women of dance music, Aundy Crenshaw is an absolute force behind the scenes. Six years ago, she stepped into the role of COO, CMO, and CFO for the beloved dance music label, Dirtybird, and has played a prominent role in its indisputable ascension to the highest echelons of both industry and scene.


Dirtybird has a well-earned reputation for left-field sounds, and while we should know better than to assume, those themes typically fall in the broad realms of house and techno. But this week’s track of the week finds Crenshaw and Dirtybird doing what they do best—keeping us on our toes—with a wavy, buoyant breakbeat from Nala and Nikki Nair, “The World Is Always Ending.”




“‘The World Is Always Ending’ is a track that you wouldn’t think of coming from Dirtybird,” Crenshaw shares.


“The track’s melody and vocals, created by Nala, is easy to sing along with which I love to do, and Nikki Nair’s production reminds me of 90’s music. The topic is harsh, but I feel like we’re all living in this state of mind everyday‑trying to save water because of the drought, living with wildfires in California yet still loving our lives. It’s a weird dichotomy.”






Tackling troubling times with immersive, upbeat sounds—dance music in a nutshell. And if anyone knows how to maximize the offerings of dance music, it’s Aundy Crenshaw.

Aundy Crenshaw Queue’s Nala and Nikki Nair’s 90’s-esque Breakbeat Banger 'The World Is Always Ending”

Each passing year represents a shift in the music industry. The evolution of sound, how listeners consume music, rehashing old tropes. In 2021 we learned that there could be new ways to consume music even in a crowded streaming market. Twitch and Audius blossomed as two new platforms for dance music fans to get that house music fix. We also witnessed 90s nostalgia in full swing, whether we liked it or not.

2021 had a bit of everything. As we enter 2022, we can reflect on one thing 2021 has taught us: nothing is promised. The pandemic put a halt to live music and concert tours, and artists had to get creative in how they continued to reach their fans and put out new music. 

The slowdown of the music business in 2021 has forever changed the shape of the industry. Yet it produced some groundbreaking trends that we hope are here to stay. 




Social Media Livestreams


Livestreams became popular, with venues in flux in 2020 and 2021. Social media platforms with video streaming and sharing capabilities such as Twitch and Facebook Live have provided musicians and their fans the opportunity to connect through streams. They gave us a forum to enjoy our favorite artists and explore new tunes in real-time while interacting with fellow house heads.   

Whether the streaming media included short, raw performances hinting at future music or full-fledged online music festival. These performances allowed giants like Paxhau, Dirtybird, and Desert Hearts to move forward with doing what they do best, entertaining the masses.   

And for emerging artists, they provided limitless opportunities to advance their careers. By the time live shows returned, artists like Mary Droppinz and Nala had established new and growing fan bases that helped make them enticing to festival promoters. While artists like LP Giobbi and Sofi Tukker, while already fan favorites, streamed their way into superstar status because of their daily presence on Twitch.





Festivals such as Electric Daisy Carnival, Awakenings, Ultra, and Tomorrowland continue to maintain live streams, making festivals more attainable to the masses—further propelling house music artists to household names.  




Music Video Comeback

The days of MTV being an actual music network that played actual music video are long gone. Music videos used to be a must for any hit song. However, social media sites and YouTube have reintroduced them as a necessary promotional tool. And yet another way for artists to creatively express their vision.   

Music videos add a sheen to a song. They eliminate the uncertainty of understanding what an artist is trying to covey. They elevate the artist's vision and often add an additional layer of nuance to the message. There is power in creating curated and compelling visual narratives for the music. Artists like Will Clarke have mastered the medium, creating solid, visually stunning music videos.

Cross-Genre Collaboration

Collaborations allow artists to tiptoe the line between genres and maybe do something that lies slightly outside of their comfort zone. While they aren't new to dance music, cross-genre collaborations exploded in 2021 due to the pandemic. Artists were in discovery mode. They had time to experiment with music and the ability to collaborate across vast distances via Zoom, Dropbox, Splice, and any number of collaborative platforms.

The door was wide open in 2021 for performers to pair up with their favorite artists of any genre. And the collaborations were nothing short of magical. With critically acclaimed partnerships in-house music with pop, rock, and hip-hop artists alike, we've seen dance music explode into the mainstream in unprecedented ways. The underground is becoming truly massive.



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DJs Ditching the Decks

When a DJ drops the decks and plays live, it's a thrilling way to experience their work in a new way. Watching them actively create or remix their music is a kind of magic generally reserved for production studios. 







Over the past couple of years, we have started seeing a spike in Live Sets. Groups like Bob Moses, Wajatta, Rufus Du Sol, and WhoMadeWho are no strangers to the festival circuit. But seeing artists like this on more lineups only proves the value of "playing live." 

The immense creativity and emotional weight that artists like Georgia Anjuli, Hannes Bieger, KiNK, and Motez, have created in performing their music live are indisputable—and seeing someone working multiple machines to create soundscapes before our eyes create an immensely meaningful dance floor experience that is difficult to match. 

Here are some other producers taking the house music to new heights as live acts: Jacques Green, Rodriguez Jr, Rybo, and Jamie Jones with Kate Simko as Opus 1.




Rise of the Indie Artists 


The internet and its many devices have allowed independent artists to find inventive ways to get in front of broader audiences in 2021. With touring out of the question for almost half the year, younger artists stepped out front as they took control of platforms like Tik Tok, Twitch, and Instagram and created new opportunities for growth outside of live shows.

They've allowed people the advantage of keeping their music constantly at their fingertips with personally curated playlists, creative content, unique livestreams, and insider videos. They were masters at manipulating the algorithms. As a result, the ever-growing ability to find underground artists across a changing digital landscape is more powerful than ever.

2021 was a treasure chest of indie artists starting to shine. Niles Shepard, Sammy Legs, Arnold & Lane, Nick Siarom, and Lubelski harnessed their powers and are fast becoming names to watch. The future continues to be bright for the underground.   

5 Trends in House Music we Loved in 2021

2021 was yet another tumultuous year. A year that constantly highlighted the fragility of the everyday. As lock-downs eased, a late-stage festival season emerged like nothing we've seen before. And as new variants surged, our plans with family and friends were once again thrown into the blender. We learned to understand that the only constant is change. 

We experienced euphoric dance floor reunions and the hope of a reunited house and techno community. The clubs, festivals, and playlists exploded new talent, the dancefloor bustled with new fans, and veterans observed a rediscovered spirit that reflects the storied days of the 90s.


And as artists shared their quarantine anthems, we learned that dance music could be many things. It's always fun, always danceable, but it can also be deeply personal, emotionally transcendent, and a revelation and reflection of our deepest desires. 


It was an unprecedented year of growth for house and techno worldwide. And the Gray Area team took the time to dig through the crates and pull out the songs that exemplified the year best. So here are our best house and techno tracks of 2021.

WEISS, Sharlene Hector - Lift Me Up

Now that house music has wriggled its way into the mainstream, we’ve seen a surplus of house bangers filling up the charts. An old-school house-styled cut like "Lift Me Up" stands out among the rest not only for its nostalgic sounds and production but because  Sharlene’s fervent vocals captivate and inspire. Her resounding, soulful vocals combined with Weiss’ masterful house production form one of this year’s most compelling piano house tracks—one that could easily be heard in a set by Marshall Jefferson or Paul Johnson back in the day. -Melissa Yuriar

KREAM, Dan Caplen - Roads (feat. Dan Caplen)[VIP Remix]

Norwegian electronic dance music duo KREAM has a penchant for producing deep house cuts with emphatically heartfelt lyrics. "Roads," released earlier this year, is a saccharine dance track driven by poignant vocals from classically trained musician Dan Caplen. He cites Bill Withers and John Legend as vocal inspirations. Though Caplen’s heart-rending vocals remain at the forefront of the reworked deep-house tune, they appear to have a more pronounced sultry finish. The VIP remix is a bouncy, enthralling remix of the original that feels timeless.  -Melissa Yuriar


Gorgon City, DRAMA - You've Done Enough

Gorgon City’s distinct bass-driven house music is immediately recognizable, having amassed over 1.5 billion streams to date on all their records combined. Their latest album Olympia, released in June, features incredible collaborations with Sofi Tukker, Hayley May, and Jem Cooke. The self-deprecating love ballad “You’ve Done Enough,” features vocals from Rosa of the Chicago-based duo DRAMA. Powered by an infectious, oscillating bassline and sweetly sung lyrics that form a compelling story many resonate with. 

“It’s been said that if you become the best version of yourself that it’s easier to find someone to love you for who you truly are, as opposed to someone who loves you for who they think you are or will become,” said Rosa about the song’s meaning to Genius. “Know that you deserve nice things, like people loving you.”  -Melisa Yuriar

Shaolin Cowboy, manon - Réveiller (feat. manon)

Rising London producer Shaolin Cowboy is one to watch. Last year he released several singles on Bandcamp and his acclaimed debut EP, Catch Feels Get High. While his production features plenty of lofi-grooves, textures, and breaks, he’s demonstrated his fearlessness in experimenting with various tempos and elements from multiple genres. His latest EP, 21 Hours, amalgamates several elements plucked from sound system genres–UK garage, breakbeat, acid, and house–and contains the stunning breakout single, "Réveiller." The tune is an upbeat lofi-house club track that features alluring vocals by upcoming French songstress, manon. Shaolin Cowboy’s production on the tune is one of the most interesting we’ve heard this year. Don’t sleep on this unbelievably underrated house tune.  -Melisa Yuriar

Sofia Kourtesis - Nicolas

Peruvian tastemaker-producer Sofia Kourtesis' brand of house music is distinct. Much of it centers around distorted or looped vocals and splintered film samples that she expertly weaves into emotive and buoyant beats. "Nicolas," off her latest EP, Fresia Magdalena delivers house-realness with its driving bassline, lofi textures, and shimmery fills—the enchanting song is a potent cut with infectious energy. Sofia’s adeptness in sound design and mixing is nothing short of sensational. - Melisa Yuriar








Dom Dolla, Mansionair - Strangers

Australian house producer Dom Dolla collaborated with electronic-indie artists Mansionair on one of the most stirring house tracks of the year. Mansionair’s Jack Froggatt lent his impassioned vocals while Dom showed off his production prowess with driving basslines and atmospheric melodies that ebb and flow throughout. 

The song’s narrative deals with themes of longing and impulsivity with sweeping strings and a heart-rending delivery from Froggatt. Catch this and many more house hitters from Dom this year as he tours across the United States and the United Kingdom, Netherlands, New Zealand, and Australia next year. Mansionair recently announced the forthcoming release of their sophomore album; they'll be touring the US early next year.   -Melisa Yuriar


TSHA - Power

Awarded BBC Radio 1’s “Future Artist” title, UK-producer TSHA is having an incredible year. Her latest EP OnlyL, which contains the stand-out single “Power,” received broad support from Annie Mac, Zane Lowe, Bonobo, and publications like Fader, Resident Advisor, Mixmag, XLR8R, This Song is Sick, and Dancing Astronaut. 

"Power," released on Ninja Tune, is one of her best releases this year. The song features oscillating instrumentals, uplifting vocal samples, and a delicate piano loop that exudes warm, jubilant energy. Her hip-shaking club bangers and production style are inimitable. We can't wait to hear what this rising talent has in store for us next year.  -Melisa Yuriar










J Worra feat. Little Boots - Wasteland 

This tune is a straight banger with signature bass heavy-hitting beats by J. Worra. The vocals by Little Boots add the right element to the track to make this tune straight up sassy and sexy.  -Alicia Baron

Alinka- Glimmer 

This full-throttle-house track has no shortage of texture and soundscapes that keep you energized. With a fun nod to 90's Eurodance in the hook. The pumping bass mixed with euphoric glimmering synth packs so much multidimensional punch.  -Alicia Baron

Nala- Psychic Attack

This track has taken dancefloors by storm. An ecstatic blend of indie electro and house, wonky beats, and a fat groovy bassline. Nala's voice adds an element of ethereal with her signature lyrics as she dives into the topic of mass media manipulation of the mind.   -Alicia Baron







Disclosure- Observer Effect 

Disclosure mixes their signature house shuffle adds heavier synths than we're used to from the boys. It's gritty analog sounds are fundamentaly face-melting.  -Alicia Baron

Joshwa, Lee Foss - My Humps

"My Humps" combines a blissfully nostalgic throwback with the thumping speaker-freaker sound. It easily viral even before its release combining rampant energy and a new take on Fergie's 2005 smash hit of the same name.   -Alicia Baron

Maceo Plex, Liberty City - You Know What I Got

Maceo Plex's swirling melodies and Liberty City’s infectious vocal are a match made in heaven. This track is a fresh take on the 1995 classic featuring soaring leads, fluctuating synths, and warped vocals, which is nothing short of epic.   -Alicia Baron

Kevin Knapp - Dancing with the Devil 

This track kicks off in Kevin Knapp's usual fashion - with big fat beats, heavy drums, and powerful synths. This track has a hard edge with echoing vocal samples to deliver a fast-paced drive throughout.   -Alicia Baron

Sacha Robotti - Fuck the Pain Away

A remake of Peaches’ iconic track Robotti delivers punching bass throughout. The infectious percussion arrangement offers a fierce dance floor groove under the infamous vocals redone by BabyGirl. This is a true Robotti classic.     -Alicia Baron

Jayda G - All I Need 

GRAMMY-nominated Jayda G has beautifully emerged from the underground onto the stages of Boiler Room, Dekmantel Festival, and Aluna’s upcoming all-Black Noir Fever New Orleans. Her track “All I Need” premiered on the coveted DJ-Kicks series and garnered rave reviews by the likes of Rolling Stone, NYLON, as well as being placed on Pitchfork’s electronic and regular top songs of 2021. Jayda G brings back vintage house feels in this ultra groovy tune, even including clips of an old rave in the accompanying music video.  -Arielle Lana LeJarde


TOKiMONSTA - Say Yes (feat. VanJess)

Los Angeles producer, DJ, and record label owner TOKiMONSTA first received a GRAMMY nod in 2019 after her personal Lune Rouge album. "Say Yes” is a rework of Floetry’s 2002 track by the same name. R&B duo VanJess and TOKiMONSTA reimagined it into a sexy, soulful house tune that you can’t help but groove to. When venues started opening up again, it was rare to find a house set this wasn’t rinsed in. -Arielle Lana LeJarde

Gemi - Talk

Gemi is one of London’s hidden gems who describe their music as “nukg shithousery.” And precisely as advertised, “Talk” is a UK garage track that showcases playful percussion, dreamy vocals, and shimmering synths that make you feel like you’re floating. 
-Arielle Lana LeJarde

Rome In Silver - Fill Up My Soul 

Multi-faced Rome In Silver never sticks to one genre, and that’s why he can be found on esteemed labels ranging from Monstercat to bitbird to Quality Goods Records, as well as supporting a wide range of names from CloZee to Dabin. In a turn of events, Zeds Dead's label Deadbeats released Rome In Silver’s latest track of the year, “Fill Up My Soul.” The song is a funky disco tune that seamlessly blends in bass elements and stays true to the label's sound. The soulful adlibs and vocal chops throughout the track truly take you back in time.  -Arielle Lana LeJarde


Make Me Feel - John Summit

John Summit announced himself on a global scale with 2020’s song of the year, "Deep End." Although many artists would be satisfied with that accomplishment, John did not take a day off. "Make Me Feel" is just one of many hit songs John Summit dropped in 2021 to continue his ascension. The track majors in John Summit’s signature low-end bassline, with a satisfying female vocal loop to keep feet moving on the dancefloor. It maintains hype without sounding too radio-friendly, a lane that John seems to manage regularly. -Jonah Flint

Do It - Sohmi

A classically trained pianist, and vocalist, Sohmi refuses to be defined. One of the breakout stars of 2021, the Korean-American has turned heads with her unique blend of dark minimal house, techno, left field, breaks, and funk. "Do It" encapsulates her work, a stunning release on Yotto’s label Odd One Out. Utilizing her sultry vocals, the track takes listeners on a journey through her unique take on techno with a monster synth line and punchy bass. -Jonah Flint



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Alter Ego - Duke Dumont

Duke Dumont is no stranger to big hits. He has been a headliner for years now, although the last few have regularly seen him raise the bar. Returning to his club sound, "Alter Ego" is infectious. Calling upon the budding star Channel Tres for his iconic vocals, the track is a club-ready banger that can put a groove in your step walking down the street or at 4 am in a dark room during a night out on the town. -Jonah Flint


Ahora Todo Va - Josh Butler & Dennis Cruz

When two veterans get together, you can expect brilliant results. "Ahora Todo Va" is a track that Josh Butler was sitting on for months until he enlisted the assistance of Dennis Cruz. Together, the two crafted a Latin-influenced tech house track that is relentless. Spanish vocals, lively drum patterns, and a lengthy build-up give this track the energy to fit any size of the room. Coupled with a monster remix by Gorgon City, ‘Ahora Todo Va’ is one of the year’s best tracks.  - Jonah Flint

The Best House and Techno Tracks of 2021

Ultra’s return to historic Bayfront Park in Miami gets a touch sweeter today with the announcement of the Resistance lineup. The underground house and techno off-shoot of Ultra has a well-documented reputation for curating forward-thinking lineups. And next March 25-27 they’ve upped the ante with an impressive array of world-class talent that spans the expansive diversity of the underground community.


The Resistance lineup gives some context to some of the incredible artists already announced on the Phase 1 lineup.  Melodic techno duo and Afterlife Records head honchos Tale Of Us join progressive titans CamelPhat, veteran and legend Dubfire, and Resistance champion Carl Cox who debuts his all-new three hours hybrid performance exclusively for Ultra Miami 2022.

What’s truly striking is the diversity in the rest of the lineup. The representation of fantastic women in house and techno can’t be undersold. And this year’s lineup includes venerated acts alongside exciting rising stars. Amelie Lens, ANNA, Anfisa Letyago, Nina Kraviz, Sama’ Abdulhadi, Ann Clue, Georgia Anjuli, and Nala will all take the stage.



The lineup is also diverse in sound with a broad sonic footprint, from the grooving bassline of Dom Dolla and John Summit to the sweeping melodics of Hannes Beiger’s live performance. The pounding beats of Adam Beyer to the sun-soaked Beatport topping tech house of Solardo and the legendary progressive sonics of Sasha | John Digweed. The Resistance lineup overflows with talent. There’s so much there that you’ll never have to leave the revamped Resistance area of Ultra Miami.



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Resistance will take residence in a new section of Ultra’s fabled home on the park's northern perimeter. The new location allows house and techno fans to spread amongst multiple areas, including the Carl Cox megastructure and an all-new concept called The Cove. Beneath the palm trees overlooking Biscane Bay, Resistance fans will feel a hint of nostalgia for 2019’s Resistance Island.

Tickets on sale now at https://ultramusicfestival.com/tickets/miami/

Ultra Miami Unveils the Resistance Lineup for 2022

United States

Nala

Get Real (Green Velvet & Claude VonStroke) 

The Brooklyn Mirage

It's not enough to call LA-based musician Nala, aka Stefania Aronin, a producer or DJ. She radiates artistry in everything she does. Informed by a slant towards the experimental, her off-kilter psychedelic house is a refreshing disruptor for a scene she says, “got wedged into this idea of what dance music was.” She shatters the formulaic chad-house aesthetic with her strikingly authentic lyrics. It’s proof that house music can slap the subs and captivate the mind. 

Nala Liveset

In 2020 she signed a management deal with purveyors of west coast weird, Dirtybird, a perfect match for someone who created her own lane so early in her career. COO Aundy Crenshaw and Claude Von Stroke encouraged her to embrace her unique style.

They were both excited that she brought a sound that broke from traditional tech-house. Her open format DJ sets and indie inspired beats are a vessel to help push the label forward. She says during one of their first conversations, Von Stroke expressed how tired he was of paint-by-numbers tech house.

Writing that way is simply at odds with who she is. “I just can't talk about things that are superficial. It's just not part of my character. It feels wrong. It feels like nails on a chalkboard internally.”

As she recites the words for “Sun Is Hot,” the second track from her Dirtybird debut EP 

she explains how she disguised a meditation on the health of Mother Earth beneath what sounds like something steamy and sultry.

“That’s a song is about global warming, first and foremost,” she says. “But then its open for interpretation. It could also be about sex. It's funny 'cause NPR was like, 'Oh, this is a dirty song.' And I was like, 'It's about global warming.” She tells the story with a perfect deadpan.

“I don’t know how to be a closed book,” she admits. “Most of my writing is confessional. I think a lot of what art is supposed to be on a philosophical level is something that people relate to. It's part of the human experience. And that's why we are obsessed with art to begin with. Because it makes us feel something. It makes us feel less alone. And I just love making people feel less alone.”

In college, Aronin switched from a psychology major to advertising because psychology got too dark. Yet she continues to find ways to dissect human existence. Nala's confessional lyrics seek to connect.

“I wrote Psychic Attack, because I was really overwhelmed with the news last year," she explains about the title song on her Dirtybird debut. "I wrote that song out of a space of anxiety. But I think a lot of people could relate to that, because it was so chaotic. It was psychological warfare.”

She spends several minutes reciting lyrics to new songs during our call. And with each turn of phrase, it’s clear how adept she is with her words. She’s also so clearly excited about every aspect of her work. She radiates positivity and bravery. 

Being bold is natural she says. “I don't have even like an ounce of doubt that it won't work,” she says about her fuck it Im'a go for it attitude. Her mental framework is devoid of the self-doubt that stops most people from trying. “I just don't have that kind of dialogue in my head for whatever reason. I push it out, probably as a self-protective measure.” 

Or maybe it’s a touch of confidence mixed with a dash of creative magnetism. She’s consistently able to draw exactly what she wants directly into her orbit.

Three months before she signed with Dirtybird she decided to break from her indie background and go full-on into dance music. She was already well known on the Dj circuit in Miami and LA. Her music was getting played in H&M stores across the country. But she felt she needed a label ecosystem to pull her off the plateau.

She set her intention and told herself, “I need to shift focus. What is going to be best for me? I need to find a label that I can work with. And out from the sky came Dirtybird!”

The family atmosphere that seeps through all that Dirtybird does was the perfect match for Aronin. "I got really lucky that I managed to find a community of people. Because even the other artists on the label VNSSA, Walker & Royce, Ardalan we're all family now. And it's so nice to be around people that are so positive and supportive, have a good message and [are] inclusive and happy."

She now sits in the perfect position to carry her message to a wider audience. “I want everyone to feel. I want people to relate. I want them to know that their experience is not isolated. And that to me is the most fulfilling. The best I can do is create music with a message that resonates with people.”

Spotlight: Nala

To call Nala a DJ and producer isn't enough. The LA-based Dirtybird Player radiates artistry in all she does. Her confessional lyrics, indie electronica sensibilities, and open format DJ sets are refreshing. And her trademark positivity is infectious. 

Read our Spotlight on NALA - https://entergrayarea.com/artists/nala

▪️Follow Nala▪️
Spotify - https://open.spotify.com/artist/2rTvgpXa8PA62yBCfwdQxf
Twitter - https://twitter.com/thisisnalaa
Instagram - https://www.instagram.com/this.is.nala/
Facebook - https://www.facebook.com/thisisnala
Soundcloud - https://soundcloud.com/thisisnala
Twitch - https://www.twitch.tv/thisisnala

Connect with Gray Area:
Instagram - https://www.instagram.com/entergrayarea/
Twitter - https://twitter.com/chelinamanuhutu
Facebook - https://www.facebook.com/chelinamanuhutu
Spotify - https://spoti.fi/3nGJIfQ
Website - https://entergrayarea.com/

Timestamps:
00:00 - Intro
01:21 - Early musical memories
12:05 - Courage to go for things
17:20 - Surrounding yourself with good people
18:58 - Dirtybird
24:24 - Mental health
33:45 - Staying authentic
37:26 - Representation in music
45:40 - Her psychological approach to music
48:18 - What excites her about the future of dance music

#grayarea #dirtybirdrecords #housemusic

Gray Area Interview: Nala

It's not enough to call LA-based musician Nala, aka Stefania Aronin, a producer or DJ. She radiates artistry in everything she does. Informed by a slant towards the experimental, her off-kilter psychedelic house is a refreshing disruptor for a scene she says, “got wedged into this idea of what dance music was.” She shatters the formulaic chad-house aesthetic with her strikingly authentic lyrics. It’s proof that house music can slap the subs and captivate the mind. 

In 2020 she signed a management deal with purveyors of west coast weird, Dirtybird, a perfect match for someone who created her own lane so early in her career. COO Aundy Crenshaw and Claude Von Stroke encouraged her to embrace her unique style.

They were both excited that she brought a sound that broke from traditional tech-house. Her open format DJ sets and indie inspired beats are a vessel to help push the label forward. She says during one of their first conversations, Von Stroke expressed how tired he was of paint-by-numbers tech house.

Writing that way is simply at odds with who she is. “I just can't talk about things that are superficial. It's just not part of my character. It feels wrong. It feels like nails on a chalkboard internally.”

As she recites the words for “Sun Is Hot,” the second track from her Dirtybird debut EP Psychic Attack, she explains how she disguised a meditation on the health of Mother Earth beneath what sounds like something steamy and sultry.

“That’s a song is about global warming, first and foremost,” she says. “But then its open for interpretation. It could also be about sex. It's funny 'cause NPR was like, 'Oh, this is a dirty song.' And I was like, 'It's about global warming.” She tells the story with a perfect deadpan.

“I don’t know how to be a closed book,” she admits. “Most of my writing is confessional. I think a lot of what art is supposed to be on a philosophical level is something that people relate to. It's part of the human experience. And that's why we are obsessed with art to begin with. Because it makes us feel something. It makes us feel less alone. And I just love making people feel less alone.”

In college, Aronin switched from a psychology major to advertising because psychology got too dark. Yet she continues to find ways to dissect human existence. Nala's confessional lyrics seek to connect.

“I wrote Psychic Attack, because I was really overwhelmed with the news last year," she explains about the title song on her Dirtybird debut. "I wrote that song out of a space of anxiety. But I think a lot of people could relate to that, because it was so chaotic. It was psychological warfare.”

She spends several minutes reciting lyrics to new songs during our call. And with each turn of phrase, it’s clear how adept she is with her words. She’s also so clearly excited about every aspect of her work. She radiates positivity and bravery. 

Being bold is natural she says. “I don't have even like an ounce of doubt that it won't work,” she says about her fuck it Im'a go for it attitude. Her mental framework is devoid of the self-doubt that stops most people from trying. “I just don't have that kind of dialogue in my head for whatever reason. I push it out, probably as a self-protective measure.” 

Or maybe it’s a touch of confidence mixed with a dash of creative magnetism. She’s consistently able to draw exactly what she wants directly into her orbit.

Three months before she signed with Dirtybird she decided to break from her indie background and go full-on into dance music. She was already well known on the Dj circuit in Miami and LA. Her music was getting played in H&M stores across the country. But she felt she needed a label ecosystem to pull her off the plateau.

She set her intention and told herself, “I need to shift focus. What is going to be best for me? I need to find a label that I can work with. And out from the sky came Dirtybird!”

The family atmosphere that seeps through all that Dirtybird does was the perfect match for Aronin. "I got really lucky that I managed to find a community of people. Because even the other artists on the label VNSSA, Walker & Royce, Ardalan we're all family now. And it's so nice to be around people that are so positive and supportive, have a good message and [are] inclusive and happy."

She now sits in the perfect position to carry her message to a wider audience. “I want everyone to feel. I want people to relate. I want them to know that their experience is not isolated. And that to me is the most fulfilling. The best I can do is create music with a message that resonates with people.”

Nala

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