Overview
Pyramid is an electronic music brand that emerged as a credible force in Ibiza's dynamic nightlife scene. Launched in 2018, Pyramid quickly established itself as a fresh and innovative concept, captivating both locals and international visitors.
Pyramid Opening 2018
Pyramid was a brand conceptualized by the team at Amnesia, so the venue rightly became its natural home. The brand’s core philosophy revolves around the idea of bringing back the essence of the old Ibiza parties that so many of its creators had been a part of, where the focus was purely on the music and the experience, rather than commercialism. This ethos resonated strongly with clubbers who sought a more authentic and raw experience.
The brand's success can be attributed to its carefully curated lineups, which featured an eclectic mix of artists from the global underground scene. Pyramid's events are renowned for high-energy music, appealing to a wide spectrum of electronic music lovers. The production quality is also a major highlight, with state-of-the-art lighting, visuals, and stage design that create an otherworldly environment, enhancing the sensory experience for attendees.
Over the years, Pyramid has hosted some of the biggest names in electronic music, including Ricardo Villalobos, Nina Kraviz, Bicep, Charlotte de Witte and Sven Väth, among others. These artists, known for their deep connection to the underground scene, have helped solidify Pyramid's reputation as a beacon for quality electronic music in Ibiza.
Pyramid’s rise coincided with a broader resurgence of interest in the underground music scene on the island, as clubbers sought alternatives to the more commercial offerings. Its dedication to preserving the spirit of Ibiza’s musical heritage, while also pushing the boundaries with cutting-edge performances, has made it a standout brand.
As of now, Pyramid continues to be a major player in Ibiza's nightlife. They’ve also had several special shows at Amnesia’s outdoor venue Cova Santa, coveted ‘invite only’ after-parties, and a growing international footprint with shows across Europe including Zurich and London, where it has hosted collaborations with Junction 2 in London and fabric, bringing its unique vibe to some of the UK’s most renowned venues..
Another notable partnership has been with Soho Garden in Dubai. This collaboration, established in 2024, brings the essence of Ibiza's underground music scene to Dubai, aiming to replicate the immersive experiences Pyramid is known for at Amnesia. This partnership introduces Dubai audiences to Pyramid’s iconic techno and house lineups during the winter season, providing a taste of Ibiza's club culture away from the island
The brand’s commitment to quality, creativity, and an authentic musical experience ensures it remains at the forefront of Ibiza's ever-evolving club culture.