The Birth of Ibiza’s First Hyperclub: elrow Announces 2025 Residency at [UNVRS]
The world of nightlife and entertainment is poised for a game-changing moment as elrow, the legendary event production brand, teams up with Ibiza’s [UNVRS], the world’s first “hyperclub,” for an unforgettable residency in 2025. This groundbreaking partnership promises to reshape the way we experience clubbing, combining cutting-edge technology, spectacular stage design, and immersive storytelling.
elrow at [UNVRS]: The Next Frontier
Starting June 7th, 2025, elrow will bring its legendary themed parties to [UNVRS] every Saturday night until October 4th. Known for its immersive shows and jaw-dropping productions, elrow will elevate its experience even further with the help of [UNVRS]’s state-of-the-art facilities. The lineup includes four reimagined themes—Hallucinarium, Kaos Garden, Nowmads, and Sambowdromo—each promising to deliver a sensory overload of creativity and spectacle. A fifth surprise theme will cap off the season during the Closing Party.
What Makes [UNVRS] Unique?
[UNVRS], led by Yann Pissenem, the visionary behind Ushuaïa and Hï Ibiza, is not your typical nightclub. It’s a “hyperclub,” a space that merges advanced technology, stunning architecture, and large-scale production capabilities. The venue is designed to break away from traditional club formats, offering an environment where every corner contributes to the narrative. From aerial acrobatics to animatronic characters, [UNVRS] transforms a night out into a fully immersive journey.
The Themes: A Deep Dive
Each elrow theme has been supercharged for [UNVRS]:
Hallucinarium: A cosmic, psychedelic trip inspired by Alex and Allyson Grey’s art. Expect kaleidoscopic visuals and mind-bending effects that dissolve the line between reality and imagination.
Kaos Garden: A colorful, chaotic reinterpretation of Bosch’s Garden of Earthly Delights, brought to life by artist Okuda San Miguel with vibrant sets and interactive elements.
Nowmads: A fusion of cultural diversity and intergalactic exploration, featuring tribal influences, animatronic performers, and ever-changing landscapes.
Sambowdromo: A Brazilian carnival-inspired spectacle with kinetic sculptures, jungle vibes, and samba rhythms creating an electric atmosphere.
The Global Announcement
The partnership was unveiled in Barcelona with a cinematic trailer that played to a packed audience of 500 industry leaders and media figures. Produced by creative studio Codea, the trailer starred elrow’s founding family and Pissenem himself in a whimsical interstellar adventure, setting the stage for their collaboration.
Following the screening, elrow founders Cruz and Juan Arnau joined Pissenem for a panel discussion, where they shared their excitement about taking the elrow experience to the next level. The Arnau family, whose entertainment roots stretch back over 150 years, emphasized that this collaboration is the culmination of their Ibiza journey, which began in 2012.
A Historic Moment for Nightlife
With this residency, elrow is set to redefine what a clubbing experience can be. Attendees can expect a mix of the world’s top house music talent, cutting-edge technology, and epic visuals. Tickets are already on sale, and demand is expected to be sky-high.
This partnership between elrow and [UNVRS] marks the dawn of a new era in nightlife. Whether you’re a die-hard partygoer or someone seeking a one-of-a-kind experience, summer 2025 in Ibiza is shaping up to be unmissable.