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An invigorating fusion of Caribbean-Dutch heritage and old-school house, Shermanology, the brainchild of brother and sister Andy and Dorothy Sherman, presents an infectious world of 90’s nostalgia and funk reinvention.

The duo have garnered global support, surpassing 250 million Spotify streams, and have been named Spotify’s Mint Artists to Watch in 2023 and 2024. Shermanology sustains a festival-packed schedule, including performances at 

, and Rio's The Town with a massive audience capacity of 100,000. 

Since their single "Boyz N Da Club" was dubbed 'Hottest Record in the World' by Annie Mac on BBC Radio One, a viral release on their own imprint 

, Shermanology have seen widely successful releases on esteemed labels Hot Creations, Cuttin Headz, and Defected, as well as collaborations with with FISHER on "It's A Killa" on his Catch & Release label and remixes for house legends Todd Edwards and Fatboy Slim.

It's A Killa

The duo have brought their unique sound to iconic parties hosted by El Row, Paradise, He.She.They, LaLaLand, and made appearances at iconic venues such as Space Miami and Drumsheds. Shermanology stands poised to become a global sensation, with praise from the likes of BET, Mixmag, DJ Mag, and many more.

Shermanology’s most recent collaboration joins forces with legendary 90s R&B group Boyz II Men in a reimagined house rendition of their hit “Motownphilly”, out on Three Six Zero Records, which continues to make its way through A-List radio.

A family affair teeming with soul, Shermanology consistently pays homage to their global heritage from the likes of Curaçao, and The Netherlands. Shermanology injects a vibrant energy into electronic music that has been notably absent, both on the dancefloors and through the airwaves.

Curaçao

dutch house

tech house

Shermanology

Debut

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

United States

The Roof at Superior Ingredients

Debut: Shermanology New York Headline

United Kingdom

deep disco house

deep house

house

minimal techno

uk tech house

Jamie Jones

Italy

italian techno

techno

Joseph Capriati

Russia

organic house

Serge Devant

Cole Knight

East End Dubs

Germany

deep groove house

german tech house

Kolter

Gaskin

Spain

Amnesia Ibiza

Paradise Week 14

Paradise

Cloonee

melodic house

Francis Mercier

Netherlands

circuit

dutch tech house

Franky Rizardo

HoneyLuv

Jean Pierre

Joshwa

bass house

Martin Ikin

uk house

Melé

latin tech house

Toni Varga

The Brooklyn Mirage

Elrow NYC: Summer Festival 2022 Far Rowest

Amedeo Picone

George Privatti

Denmark

danish electronic

danish techno

deep euro house

melodic techno

Kölsch

minimal tech house

Archie Hamilton

Elrow Week 5 | El Bowsque Encantado

Elrow Ibiza

DJ Holographic

SYREETA

Canada

Chippy Nonstop

Katie Rex

dark techno

minimal dub

Nur Jaber

nyc club

vapor soul

wave

WTCHCRFT

Kyruh

experimental techno

Lauren Flax

Justin Cudmore

YAZZ

Jaesyun

HE.SHE.THEY

Superior Ingredients

HE.SHE.THEY [Day-into-Night Marathon]

progressive house

progressive trance

trance

uplifting trance

Above & Beyond

Brazil

electro house

pop nacional

slap house

Alok

future garage

pop dance

uk dance

Gorgon City

Belgium

acid techno

belgian techno

electra

Amelie Lens

Benin

afro house

AMÉMÉ

jazz house

Barry Can't Swim

2manydjs

ukg revival

salute

alternative dance

big beat

electronica

Basement Jaxx

Beltran

Ben Böhmer

german house

german techno

high-tech minimal

Boris Brejcha

dancefloor dnb

drum and bass

Chase & Status

melbourne bounce

Chris Lake

Chris Lorenzo

Chris Stussy

Damian Lazarus

Dennis Cruz

Desiree

France

Disco Dom

stutter house

Disco Lines

microhouse

Dixon

Switzerland

swiss house

Jimi Jules

DJ Gigola

Eli Brown

Indira Paganotto

Keinemusik

Layton Giordani

Mau P

deep techno

Mind Against

Massano

Pete Tong

dark disco

electro-pop francais

french indietronica

Polo & Pan

old school bassline

Sammy Virji

Sara Landry

The Martinez Brothers

Loco Dice

Tinlicker

Tiësto

brazilian edm

Vintage Culture

Yulia Niko

Coachella Valley Music and Arts Festival, commonly known as 

, is one of the most renowned music festivals in the world. Held annually at the Empire Polo Club in Indio, California, it has grown from a niche gathering to a global cultural phenomenon. The festival was founded in 1999 by Paul Tollett and Rick Van Santen of Goldenvoice, inspired in part by a 1993 Pearl Jam concert at the same venue. That show proved the site’s potential for hosting large-scale events outside the grip of major ticketing companies, paving the way for what would become one of the most influential festivals in modern music history.

Coachella’s first edition in 1999 featured an eclectic lineup including Beck, The Chemical Brothers, and Rage Against the Machine. Despite critical success, it struggled financially and took a year off before returning in 2001. Over the next few years, the festival gradually built its reputation, expanding its duration, scale, and audience. By the mid-2000s, it had become a must-attend event, attracting headliners such as Red Hot Chili Peppers, Daft Punk, and Radiohead. Its continued success led to its expansion to three days in 2007 and later to two consecutive weekends in 2012, offering identical lineups to accommodate growing demand.

The festival’s appeal lies not only in its diverse musical programming, which spans rock, pop, indie, hip-hop, and electronic music, but also in its dedication to visual art and immersive experiences. Large-scale art installations and sculptures are a signature part of the event, creating a surreal atmosphere that enhances the festival experience. Over the years, Coachella has hosted some of the biggest names in music, with iconic performances from Beyoncé, who delivered a historic headlining set celebrating Black culture, Paul McCartney, Lady Gaga, Kendrick Lamar, and Swedish House Mafia, among many others. The festival is also known for surprise guest appearances and once-in-a-lifetime collaborations that make headlines worldwide.

Coachella has built a reputation as one of the premier destinations for electronic music, with several stages dedicated to showcasing a wide range of sounds, from festival anthems to underground beats. The Sahara Tent is the biggest and most recognizable space for electronic music at the festival, featuring massive LED screens, immersive lighting, and world-class DJs delivering high-energy sets. Over the years, Sahara has expanded to accommodate growing crowds. For those who prefer a more intimate, underground club feel, head to the Yuma Tent. Known for its sleek, low-lit atmosphere, Yuma offers a more curated experience, with deep house, techno, and minimal sounds taking center stage.

Beyond these two powerhouses, electronic music is spread across other key stages. The Mojave and Gobi Tents frequently feature electronic acts, blending them with live performers and crossover artists pushing the boundaries of genre. The Quasar Stage was introduced in 2024 as an outdoor venue specifically designed for extended DJ sets, allowing artists to create deeper, more immersive sonic journeys. Then there’s the Do LaB, one of the most unique and beloved spaces at Coachella. Run by the creative Do LaB collective, this stage is famous for its interactive art installations, spontaneous surprise sets, and a lineup that includes house, bass, techno, and experimental sounds. Unlike the festival’s bigger stages, Do LaB thrives on spontaneity, often bringing out secret guests and creating an atmosphere that feels more like a community gathering than a traditional festival set. With these diverse electronic spaces, Coachella continues to be a mecca for dance music fans, offering something for every taste, from the biggest EDM acts to the deepest underground selectors.

Beyond music and art, Coachella has become a major cultural and fashion trendsetter. The festival is synonymous with bohemian-inspired outfits, influencing festival fashion trends globally. Brands have capitalized on this, launching exclusive collections inspired by the festival’s signature aesthetic. It has also played a significant role in the rise of influencer culture, with celebrities, social media personalities, and brands using the festival as a platform to showcase their style and presence.

As one of the most profitable music festivals in the world, Coachella significantly impacts the local economy, generating substantial revenue for the Coachella Valley region through ticket sales, tourism, and local business patronage. At the same time, the festival has taken steps toward sustainability, implementing recycling programs, promoting carpooling, and encouraging responsible environmental practices among attendees.

Coachella returns each year stronger and continues to push creative boundaries. Its ability to adapt to industry trends while maintaining its reputation as a premier music and arts festival ensures that it remains at the forefront of global festival culture. Today, Coachella is a cultural institution that shapes music, fashion, and art while offering an experience that extends far beyond the music itself.

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