Music On

Marco Carola's ‘Music On’ is one of the most iconic party brands in Ibiza, representing a significant chapter in the island's electronic music history. Music On was launched in 2012 reflecting Carola’s vision for a party that would focus on quality music, a high-energy atmosphere, and an emphasis on the experience of the attendees. Carola intended to create a brand that resonated with the true essence of techno and house music, giving the music itself the primary focus. It remains the focus of the events to this day.

Holding a residency at the island institution and super-club ‘Amnesia’ from 2012-2018, it quickly grew a reputation as one of the hottest events in the Ibiza calendar. The legendary daylight terrace parties (often heavily fined due to pushing past the 6am ‘no loud music’ policy of the island) became the ‘must attend’ event of the summer calendar.

Music On @ Amnesia, Ibiza 2018

A controversial move to Ibiza’s Pacha in 2019 caused much debate, with Music On going against Pacha’s traditional music policy. With the move Carola brought his loyal following and the new wave of VIP culture with it, and remains one of the most anticipated and sought-after events, often selling out week after week.

Beyond Ibiza, Music On expanded its influence globally. The brand started hosting events in major cities around the world, including London, New York, Miami, and Barcelona as well as the Music On Festival in Amsterdam. These events further solidified Music On's reputation as a global techno powerhouse.

Music On, under Marco Carola's guidance, has become more than just a party. With high-quality, diverse line-ups—it is a symbol of the passion and dedication that drives the global techno scene. The brand continues to evolve, embracing new trends in electronic music while staying true to its roots, and there is no doubt it will continue to be one of the most in-demand events on the island and beyond for years to come.