Music On

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Music On: A Tech House Behemoth, Crafted Italian Titan, Marco Carola.

An avant-garde event brand conceived by the venerable Italian tech house titan, Marco Carola. Originating from the vibrant streets of Naples, Music On is more than just an event brand - it's a testament to Carola's unwavering commitment to pushing the boundaries of club sound, and creating a worldwide haven for musical aficionados.

In 2011, feeling the urge to expand his own musical empire, Marco Carola envisioned a platform that would welcome emerging talents fueled by inspiration and passion. The sole criterion for inclusion: an unwavering commitment to delivering high-quality music, and unforgettable parties.

The inaugural Music On event unfolded at the Shelbourne Hotel in Miami in 2011, serving as the canvas for Carola to paint his vision of clubbing and musical evolution. However, it was in 2012 when Music On truly came to life in Ibiza, transforming the island's nightlife with Carola's unique take on techno. Thriving on seamless transitions from day to night and vice versa, Music On became the embodiment of Marco Carola's artistic prowess.

Music On @ Amnesia, Ibiza 2018

After starting his Ibiza residency at Amnesia in 2012, Carola and Music On have graced the white isle every year since with their no-frills, underground sounds. In 2019, Marco Carola jumped from Amnesia to Pacha Ibiza, much to the shock of the Music On massive.

Marco Carola @ Pacha Ibiza 2022

However, their loyalty made the move a roaring success. Originally at Pacha on Thursdays, the night moved back to its rightful Friday slot for the 2022 summer season and has continued the same for 2023, as well as 2024. It has since been a staple party at the OG Ibiza club, as both entities gleam glamor and stature.

Each week during the summer season, Carola invites guests such as Ilario Alicante, Chelina Manuhutu, Latmun, and regulars Joey Daniel, Da Vid, Calvin Clarke and more, to join him on Friday's at Pacha.

Music On Festival - Havenpark, Amsterdam

Beyond the shores of Ibiza, Music On stretches its sonic tendrils worldwide, even boasting an annual pilgrimage to Amsterdam with its own festival. Since 2017, the European festival held at Amsterdam’s famed Havenpark is a two-day weekend festival that diverts from the clubbing walls to green expanses, with an industrial touch - promising the ultimate immersive festival experience.

Carola has played a pivotal role in catapulting the electronic scene into worldwide recognition since as early as the '90s. His consistent dedication to the genre over the past two decades has solidified his status as one of the most respected figures in electronic music. The true undisputed Italian king of tech-house.

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