On Thursday, March 23, 2023, the gladiators of the experiential party, elrow, return to Miami Music Week for the first time since 2019. A heavy dose of technicolor and confetti awaits you at the sprawling Factory Town complex as the Spanish purveyors of absurdity and massive vibes (alongside Gray Area, Link Miami Rebels, and Insomniac) transform the downtown Miami warehouse space into Julius Ceasar's Rome for Rowlympic Games. It's a fitting theme for a massive two-stage bacchanal during dance music's yearly marathon event, Miami Music Week.
As the story goes, "It's 50 AC. All of elrowia is occupied by the Romans. Except one little hamlet, inhabited by some irrepressible fun lovers who keep the Romans at bay thanks to a magic potion that makes them invincible. Finally, the Romans, sick of losing all the time, and in a gesture of peace, invite them to their Rowlympic Games. And so was born the ancient tradition, where athletes and barbarows joyfully competed to see who got to be the greatest party animal of all."
Factory Town will be decked from floor to ceiling in Roman Era flair as engaging performers take on the roles of Greeks, Romans, Cleopatra's dancers, and gods and goddesses sharing a drink of that sweet, sweet nectar with us mortals.
elrow Delusionville Art Basel 2022
While the rest of Music Week expects club and beach wear, elrow is all about getting into the spirit of the theme. So, grab your toga, put some laurel leaves in your hair, and practice those javelin skills before joining us on the dancefloor for another marathon night of house music, inflatables, confetti blasts, and the absurd and incredible energy of elrow.
Anyone who's been to an elrow event knows that regardless of where in the world it may be going off, the music is always stellar. And even the hundreds of world-class artists that have appeared on the immersive stages of these events around the world would agree that the music is merely the soundtrack for the dizzying energy and world-bending performances that keep you fully engaged in the colorful and captivating land of elrowia, the setting for this year's Rowlympic Games.
Entering the arena to soundtrack the games are 13 world-class gold medal contenders, including Bastian Bux, Chelina Manuhutu, Chris Lake, Daizy, Deeper Purpose, Joshwa, Kerri Chandler, Lee Foss, LP Giobbi, Mau P, MK Sonny Fodera, and Tini Gessler.
Let's dive a bit deeper into each of these house music champions.
Spanish-born and bred DJ Bastian Bux is one of the figureheads of elrow. The longtime resident is the epitome of what elrow represents: vibrancy, authenticity, and intense energy. His eclectic productions on Toolroom, Sven Vath's Cocoon, Voltaire, and elrow have been banged out by elite DJs like Hannah Wants, Jamie Jones, and Gorgon City.
Dutch-born, Ibiza-based DJ and producer Chelina Manuhutu has been an absolute tear over the last year. Her stacked tour schedule has seen her drop a technical and party-rocking brand of percussive funky tech house at Club Space, ARC Music Festival, Electric Zoo, CRSSD, and at hotspots all over Ibiza. With an upcoming release on Drumcode 2023 is looking fierce.
A man that needs no introduction, Chris Lake is easily one of the game's most recognizable and successful house artists. A staple of the mainstages of the world's most celebrated festivals and producer of countless hit records like "Turn Off The Lights," "In The Yuma," and "A Drug From God," there are few modern producers with as much impact on the current sound of the genre.
Miami clubland staple, Daizy builds the dancefloor for countless nights at high-profile hot spots like Club Space, III Points Music Festival, and Detroit's Movement. Her set for the iconic Boiler Room brand in Miami exemplifies her diverse trademark style, overflowing with slinky cosmic beats, deep melodics, and upbeat flashes of funk.
Deeper Purpose burst onto the scene with the Manipulation EP on Repopulate Mars in 2019. He's since plunged even further into house music stardom with releases on Fisher's Catch & Release, Mark Knight's Toolroom, John Summit's Off The Grid, Insomniac, elrow, and Tomorrowland Music. In 2022, the former Egg London resident also debuted in Ibiza, supporting Fisher at Hi Ibiza and playing alongside Joel Corry at the Ibiza Rocks Hotel.
Joshwa's infectiously danceable party tech brings joy and nostalgia to the dancefloor. Those delicious beats made him the number one best-selling tech house artist on Beatport in 2022. His 2021 collaboration with Lee Foss, "My Humps." was the most sought-after ID for a year before its release. His catalog includes heaps of hip-oscillating grooves like his recent Toni Braxton sampling collab with Martin Ikin, "Take Me," and his disco-tinged Black Book Records debut, "Miracles."
Kerri Chandler is one of the architects of the dance music movement and played a key role in developing and spreading the '90s Jersey deep house sound. His influence was soon felt in New York and beyond, and he's maintained his status as a global sensation for decades. He's considered one of the godfathers of deep house and, quite fittingly, the "Stevie Wonder of house music."
Lee Foss is a driving force in underground house music. After co-founding Hot Creations in 2010 with Jamie Jones, he started Repopulate Mars in 2016, one of house music's most forward-facing tastemaking imprints. He continues to shape modern house music through his groundbreaking productions, forward-thinking label curation, and fan-favorite Repopulate Mars events worldwide.
LP Giobbi's ability to seamlessly bridge the gap between decades of modern music as she skillfully layers soaring keyboard melodies over dance floor heat is something to behold. She's worked with everyone from Portugal. The Man to Diplo and DJ Tennis, remixed for the likes of Dom Dolla and Kx5, and released on every major house imprint from Defected to Armada. She's also taken her career full circle with an official remix of Jerry Garcia's (the Grateful Dead frontman) "Deal."
With only two tracks to his name, "Drugs From Amsterdam," producer Mau P may seem like a flash in the pan. However, under his previous alias Maurice West, he diligently worked his way to the Ultra and Tomorrowland main stages. Collaborations and sign-offs from industry leaders like HARDWELL, W&W, and KSHMR affirmed that the young up-and-comer had the goods. His new, more mature sound has earned him the respect of industry figureheads and dancers alike, and we're proud to be a part of his new journey.
MK has been making dancefloors groove since the '90s, with tracks like "Push the Feeling On" with Nightcrawlers blowing up in 1995 and "Burning" reigniting his popularity in 2011. The club icon continues to leave his mark through remixes of now-classics, including Storm Queen's "Look Right Through" and Wankelmut x Emma Louise's "My Head Is A Jungle." His recent collaboration with Dom Dolla, "Rhyme Dust," proves that he stays on the leading edge of dance music culture.
Sonny Fodera has followed closely in the footsteps of the Chicago house legends that inspired him. His knack for creating jacking tracks that keep crowds on their toes has made him a sought-after producer and remixer for a decade. His label Solotoko is an extension of that tastemaking ability, boasting a broad range of releases from Gorgon City to Marten Hørger and Cloonee to Vintage Culture.
Longtime elrow resident Tini Gessler spent 2022 expanding beyond her duties, hyping up crowds for the zany party brand. Beyond dropping tech house heaters on Sola, Toolroom, Circus, and Kaluki Music, she made her headline debut at Miami's Club Space alongside Dombresky and will make\ label debuts with Drumcode and Rawthentic.