Paco Osuna's Personal Philosophy 'Live Atope' Explained

Dec 15, 2023

Photo of Michela Iosipov

Michela Iosipov

3 min read

Paco Osuna is one of the most familiar and respectable names in house and techno. His mantra, "live atope," which translates to living life fully or full on, is more than just a phrase – it's a tribute to a profound lesson from his father. On his deathbed, Paco's father imparted wisdom that would forever shape his son's outlook: "Enjoy your life, because you never know when you're going to die." "Don't be like me and work the rest of your life, and be a slave to your job."

This stark reminder, now inked on Paco's arm, echoes his belief that while material pleasures are fleeting, time is the one treasure that never returns. Not only has this phrase become one of the most influential sayings in his life, it is a value he has infused into his self-identity and brand.

Paco says cars, sex, money and girls will come and go, but the one thing that will never come back is time. Hence, time is now and here. Take a look at some older photos that feature Paco's 'Atope' slogan and how he has incorporated it into his special moments.

Paco's love for Ibiza, where he played every Tuesday at Hï Ibiza for his NOW HERE party, is rooted not just in its electric nightlife but also in its serene days. For him, Ibiza strikes a perfect balance between work and relaxation – a place where he can walk along the beach with his son by day and energize crowds by night.

In his NOW HERE residency, Paco champions a vision starkly different from his early career frustrations. He recalls a time when new talent was often overshadowed by the same recurring names.

Now, with the power to influence the scene, Paco is committed to spotlighting emerging artists. He admires DJs like Melanie Ribbe, Iglesias, and Blackchild, who value the art of mixing over mere performance. For Paco, it’s about creating an atmosphere, telling a story through music – a stark contrast to those who focus solely on the show.

Looking to the future, Paco is driven by an insatiable need for innovation. In a world where repetition leads to boredom, he sees music as a boundless canvas for creation. Constantly seeking to push the boundaries of music, he's committed to nurturing new talents and ideas, ensuring the vibrancy of the scene for generations to come. His journey is proof of being able to embrace change, nurturing new talent, and above all, cherishing the irreplaceable moments of now.

Upcoming events

The Martinez Brothers Week 2

Hï Ibiza

San José, Spain

Jun 25, 202411:30 PM

Paco Osuna is on the lineup

The Martinez Brothers Week 3

Hï Ibiza

San José, Spain

Jul 2, 202411:30 PM

Paco Osuna is on the lineup

Awakenings

Paco Osuna is on the lineup

The Martinez Brothers Week 4

Hï Ibiza

San José, Spain

Jul 9, 202411:30 PM

Paco Osuna is on the lineup

The Martinez Brothers Week 5

Hï Ibiza

San José, Spain

Jul 16, 202411:30 PM

Paco Osuna is on the lineup

Music On Daytime Week 6

Destino

Talamanca, Spain

Jul 18, 20245 PM

Blackchild is on the lineup

The Martinez Brothers Week 6

Hï Ibiza

San José, Spain

Jul 23, 202411:30 PM

Paco Osuna is on the lineup

Monegros Desert Festival 2024

Paco Osuna is on the lineup

The Martinez Brothers Week 7

Hï Ibiza

San José, Spain

Jul 30, 202411:30 PM

Paco Osuna is on the lineup

Elrow Week 11 | Rows Attacks!

Melanie Ribbe is on the lineup

The Martinez Brothers Week 8

Hï Ibiza

San José, Spain

Aug 6, 202411:30 PM

Paco Osuna is on the lineup

ANTS Week 15

Paco Osuna is on the lineup

The Martinez Brothers Week 9

Hï Ibiza

San José, Spain

Aug 13, 202411:30 PM

Paco Osuna is on the lineup

The Martinez Brothers Week 10

Hï Ibiza

San José, Spain

Aug 20, 202411:30 PM

Paco Osuna is on the lineup

Music On Daytime Week 10

Destino

Talamanca, Spain

Aug 22, 20245 PM

Paco Osuna is on the lineup

The Martinez Brothers Week 11

Hï Ibiza

San José, Spain

Aug 27, 202411:30 PM

Paco Osuna is on the lineup

Music On Week 16

Pacha Ibiza

Eivissa, Spain

Aug 30, 202411:59 PM

Melanie Ribbe is on the lineup

The Martinez Brothers Week 12

Hï Ibiza

San José, Spain

Sep 3, 202411:30 PM

Paco Osuna is on the lineup

The Martinez Brothers Week 13

Hï Ibiza

San José, Spain

Sep 10, 202411:30 PM

Paco Osuna is on the lineup

The Martinez Brothers Week 14

Hï Ibiza

San José, Spain

Sep 17, 202411:30 PM

Paco Osuna is on the lineup

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