Paco Osuna's Personal Philosophy 'Live Atope' Explained
Dec 15, 2023
3 min read
Paco Osuna is one of the most familiar and respectable names in house and techno. His mantra, "live atope," which translates to living life fully or full on, is more than just a phrase – it's a tribute to a profound lesson from his father. On his deathbed, Paco's father imparted wisdom that would forever shape his son's outlook: "Enjoy your life, because you never know when you're going to die." "Don't be like me and work the rest of your life, and be a slave to your job."
This stark reminder, now inked on Paco's arm, echoes his belief that while material pleasures are fleeting, time is the one treasure that never returns. Not only has this phrase become one of the most influential sayings in his life, it is a value he has infused into his self-identity and brand.
Paco says cars, sex, money and girls will come and go, but the one thing that will never come back is time. Hence, time is now and here. Take a look at some older photos that feature Paco's 'Atope' slogan and how he has incorporated it into his special moments.
Paco's love for Ibiza, where he played every Tuesday at Hï Ibiza for his NOW HERE party, is rooted not just in its electric nightlife but also in its serene days. For him, Ibiza strikes a perfect balance between work and relaxation – a place where he can walk along the beach with his son by day and energize crowds by night.
In his NOW HERE residency, Paco champions a vision starkly different from his early career frustrations. He recalls a time when new talent was often overshadowed by the same recurring names.
Now, with the power to influence the scene, Paco is committed to spotlighting emerging artists. He admires DJs like Melanie Ribbe, Iglesias, and Blackchild, who value the art of mixing over mere performance. For Paco, it’s about creating an atmosphere, telling a story through music – a stark contrast to those who focus solely on the show.
Looking to the future, Paco is driven by an insatiable need for innovation. In a world where repetition leads to boredom, he sees music as a boundless canvas for creation. Constantly seeking to push the boundaries of music, he's committed to nurturing new talents and ideas, ensuring the vibrancy of the scene for generations to come. His journey is proof of being able to embrace change, nurturing new talent, and above all, cherishing the irreplaceable moments of now.