Franky Rizardo’s FLOW: More Than Just a Party

For house music fans, Franky Rizardo's FLOW has become a household name, but FLOW is far more than just a series of events—it’s a fully-fledged movement within the global underground house scene. Launched in 2015 as a weekly radio show, FLOW quickly expanded into an international event brand and record label, symbolizing the Dutchman's vision for a ravishing and groove-fueled experience that fosters community, connection, and creativity.

The concept behind FLOW is simple yet powerful: to bring people into a "flow state" through music, where the energy on the dancefloor feels natural and effortless. This ethos extends far beyond the music itself; it’s embedded into every event Rizardo curates. From nightclub floors like Pacha Ibiza and fabric London to major stage takeovers at festivals like Extrema Outdoor in Belgium and Amsterdam Dance Event (ADE), FLOW events are designed to provide a space for music, atmosphere, and crowd interaction. This past summer, Rizardo hosted and sold out his own festival for FLOW in collaboration with Dutch party brand JOY, attracting an impressive 14,000 attendees.

FLOW events stand out for their meticulous curation of talent. Rizardo’s lineups often mix seasoned veterans with rising stars, presenting a wide range of sounds while staying firm in the rhythmic, groove-heavy house that has defined his career. Names like East End Dubs, Prunk, Sidney Charles, and Lauren Lo Sung have been featured at FLOW events, ensuring a consistently high caliber of tasteful and wicked music.

In addition to the event series, FLOW has expanded into a record label under the LTF Records banner, which Rizardo launched in 2020. The label has released anthems like "Bloom" and the “Dance to the Rhythm” EP, both by Franky himself, as well as other releases from talents within the house music space like Simone Liberali, Tre Reynolds, Ferra Black, and many more exciting names. All of these tracks have topped the charts and been rinsed at big festivals by the most renowned artists in the game.

But what sets FLOW apart is its emphasis on building a lasting connection with its community. Fans don’t just attend FLOW events—they become part of the movement. With his expansion into territories like the U.S. and Asia, Rizardo has been taking FLOW internationally, proving that house music, when curated thoughtfully, has the power to unite people from all walks of life.