[Op-Ed] Building a Bolder and More Vibrant House Music Ecosystem, For All

United States

2pull

United Kingdom

tech house

ALISHA

Amiti

polish techno

ANII

Axela

Bambi

uk house

Ben Hemsley

BERK

Blas Cordero

Türkiye

turkish pop

Bora Uzer

Branqueeno

Brant Wolff

Brazil

brazilian edm

brazilian tech house

Bruno Furlan

Celestica

uk tech house

Chapter & Verse

Chellzz

necrotrap

CHRIST DILLINGER

Netherlands

melodic techno

Colyn

Cosmo

Crossbow

Australia

CYRIL

David Lindmer

Switzerland

Deer Jade

canadian house

jackin' house

Demuir

2-step

bass house

bassline

instrumental grime

old school bassline

speed garage

ukg revival

DJ Q

DJ Susan

Earth Signs

East End Dubs

electra

Elkka

scottish techno

Ewan McVicar

deep groove house

house

Ferreck Dawn

Italy

deep tech house

italian tech house

melodic house

Fideles

Gabriel Torres

italian techno

Glowal

Hiroko Yamamura

Honey Bun

Iman Rizky

Into It

breaks

miami electronic

INVT

Isaac-David

Jaden Thompson

Jaesyun

Jesse Calosso

minimal techno

techno

Joseph Capriati

organic house

Julia Sandstorm

France

dark techno

french techno

Julian Jeweil

Kitty Pack

disco house

LEFTI

Like Mee

Germany

swiss techno

Lilly Palmer

Local Singles

uk dance

Low Steppa

LP Giobbi

Luna Mar

Romania

Luzi Tudor

afro house

Maga

Massano

Croatia

electro house

Matroda

Mau P

Medina

Melanie Ribbe

MISH

MISS DRE

Ukraine

ukrainian electronic

Miss Monique

MISS PIPS

Ecuador

Mr.Diamond

Nala

Nuran

Palazzo

australian house

ghettotech

Partiboi69

nyc club

QRTR

Ramon

Rivka Ruth

Sabeel Chohan

Saint Velez

ethnotronica

Sam Shure

Sam WOLFE

Sean Doron

Shay De Castro

Curaçao

dutch house

Shermanology

South Africa

south african house

south african pop

Shimza

Space 92

Stella Bossi

Tasha

The Fellas

progressive house

Tim Engelhardt

latin tech house

Tini Gessler

TOBEHONEST

TSHA

amapiano

barcadi

Uncle Waffles

VNSSA

Wakyin

dance pop

Will Sass

Woke Brian

french tech house

YokoO

, Gray Area's new event series designed to bring fresh, exciting talent to new cities. For fans and music lovers, it’s an opportunity to witness the first-time live performances of some of house music’s rising stars, and for artists, it’s the chance to connect with new audiences in places they’ve never played before.

 is all about discovery – a platform that helps both emerging and established artists break into new markets and share their unique sound with fresh crowds. We’re creating space for experimentation, where both venues and artists can take risks and try new things. By introducing up-and-coming talent in cities that have never seen them live, 

 lets fans experience that raw energy of a first-time show, which can often become an unforgettable part of their musical journey.

Think of it as a moment when the community comes together to explore, support, and elevate new talent. Venues, artists, and fans all play a part in creating a richer, more diverse scene. Whether it’s a smaller “hard ticket” venue or a larger space, each 

 event helps build stronger connections and grow a community for artists and fans alike.

 is about breaking down barriers and building something bigger. It’s about finding the places where passion and energy meet, and creating something that lasts. With the help of Gray Area’s wide-reaching network, we’re setting the stage for these incredible moments to happen in cities around the world. If you’re into discovering new sounds, connecting with like-minded music lovers, and supporting rising artists, 

Ready to experience the next big thing? Check out our upcoming shows and join us for the ride.

Debut

Superior Ingredients Roof

Debut: Bora Uzer First New York Headline Performance on The Roof

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Kingdom Nightclub

Debut: Miss Monique First Austin Headline

Debut: Uncle Waffles First New York Headline

Quantum Brooklyn

Debut: Shimza First New York Headline Performance

Musica

Debut: Ferreck Dawn First Solo New York Headline w. Guests

Debut: Shermanology New York Headline

Superior Ingredients

Debut: Jaden Thompson New York Headline Performance

Debut: Colyn First New York Headline Performance

Domaine Atlanta

Debut: Miss Monique First Atlanta Headline Performance

The Room at Superior Ingredients

Debut: YokoO New York Headline Performance

Julian Jeweil w. Melanie Ribbe [NYC Debut] & Medina

Debut: Ben Hemsley Brooklyn Performance

Debut: Matroda First New York Headline w. San Pacho

The Brooklyn Monarch

AREA 69 USA Debut: PARTIBOI69 Live, INVT, Christ Dillinger, Cosmo

Debut: Space 92 w. Shay De Castro & Guests

Debut: Partiboi69 New York

Debut: CYRIL [First NY Headline Show] & Guests

Debut: Glowal First New York Headline Performance w/ ANII + Luzi Tudor

Sunbar

Debut: Space 92

Debut

Artists