[Op-Ed] Building a Bolder and More Vibrant House Music Ecosystem, For All

United States

2pull

United Kingdom

tech house

ALISHA

Amiti

polish techno

ANII

AXELA

Bambi

uk house

Ben Hemsley

BERK

Italy

italian tech house

Blackchild

Blas Cordero

Türkiye

turkish pop

Bora Uzer

Branqueeno

Brant Wolff

Brazil

brazilian edm

brazilian tech house

Bruno Furlan

Celestica

uk tech house

Chapter & Verse

Chellzz

necrotrap

CHRIST DILLINGER

Netherlands

melodic techno

Colyn

Corinne

Cosmo

Crossbow

Australia

CYRIL

David Lindmer

Switzerland

Deer Jade

canadian house

jackin' house

Demuir

2-step

bass house

bassline

instrumental grime

old school bassline

speed garage

ukg revival

DJ Q

DJ Susan

Ducci

Earth Signs

East End Dubs

electra

Elkka

melodic house

vapor soul

EMBRZ

Etienne

scottish techno

Ewan McVicar

neue deutsche welle

Falco

deep groove house

house

Ferreck Dawn

deep tech house

Fideles

Gabriel Torres

italian techno

Glowal

Hiroko Yamamura

Honey Bun

HVNLEE

Iman Rizky

Into It

breaks

miami electronic

INVT

Isaac-David

Jaden Thompson

Jaesyun

James Wyler

Jerro

Jesse Calosso

minimal techno

techno

Joseph Capriati

organic house

Julia Sandstorm

France

dark techno

french techno

Julian Jeweil

Ireland

irish electronic

KETTAMA

Kitty Pack

disco house

LEFTI

Like Mee

Germany

swiss techno

Lilly Palmer

Local Singles

uk dance

Low Steppa

LP Giobbi

Luna Mar

Romania

Luzi Tudor

afro house

Maga

turkish deep house

turkish edm

Mahmut Orhan

romanian electronic

Mahony

Massano

Croatia

electro house

Matroda

french tech house

Matt Sassari

Mau P

Max Dean

Medina

Melanie Ribbe

MISH

MISS DRE

Ukraine

ukrainian electronic

Miss Monique

MISS PIPS

Ecuador

Mr.Diamond

Nala

tribal house

Nick Charas

Nuran

rally house

Obskür

OLAF

Palazzo

australian house

ghettotech

Partiboi69

nyc club

QRTR

Ramon

Rivka Ruth

Sabeel Chohan

Saint Velez

ethnotronica

Sam Shure

Sam WOLFE

Sante Sansone

Sean Doron

Shay De Castro

Curaçao

dutch house

Shermanology

South Africa

south african house

south african pop

Shimza

, Gray Area's new event series designed to bring fresh, exciting talent to new cities. For fans and music lovers, it’s an opportunity to witness the first-time live performances of some of house music’s rising stars, and for artists, it’s the chance to connect with new audiences in places they’ve never played before.

 is all about discovery – a platform that helps both emerging and established artists break into new markets and share their unique sound with fresh crowds. We’re creating space for experimentation, where both venues and artists can take risks and try new things. By introducing up-and-coming talent in cities that have never seen them live, 

 lets fans experience that raw energy of a first-time show, which can often become an unforgettable part of their musical journey.

Think of it as a moment when the community comes together to explore, support, and elevate new talent. Venues, artists, and fans all play a part in creating a richer, more diverse scene. Whether it’s a smaller “hard ticket” venue or a larger space, each 

 event helps build stronger connections and grow a community for artists and fans alike.

 is about breaking down barriers and building something bigger. It’s about finding the places where passion and energy meet, and creating something that lasts. With the help of Gray Area’s wide-reaching network, we’re setting the stage for these incredible moments to happen in cities around the world. If you’re into discovering new sounds, connecting with like-minded music lovers, and supporting rising artists, 

Ready to experience the next big thing? Check out our upcoming shows and join us for the ride.

Debut

Vithz

Superior Ingredients Roof

Debut: ATARASHI NYC w. Blackchild, Sante Sansone + More TBA

Gray Area's new venture, "Debut," aims to bridge the international house music community by bringing established and emerging artists to cities they've never performed in. This initiative seeks to expand artists' fan bases and provide fans with fresh, exhilarating musical experiences. Having played a role in introducing major artists and brands like elrow and Awakenings to new audiences in the past, Gray Area believes in the magic of first-time experiences. By promoting artists in new venues and cities, they hope to cultivate a thriving, unified house music ecosystem. Debut is not merely a marketing strategy but embodies Gray Area's commitment to fostering collaboration, unity, and musical discovery.

Debut

Artists